Hair Removal Spray Market Report 2026

The hair removal spray market size has grown steadily in recent years. It will grow from $4.58 billion in 2025 to $4.81 billion in 2026 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to increasing personal grooming needs, rising demand for convenient depilation options, early acceptance of chemical hair removal, growth in cosmetics innovation, expansion of beauty retail availability.

The hair removal spray market size is expected to see steady growth in the next few years. It will grow to $5.81 billion in 2030 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to rising preference for painless grooming products, increasing demand for ready to use sprays, growing influence of beauty marketing, expansion of e commerce beauty platforms, rising focus on skin friendly grooming solutions. Major trends in the forecast period include increasing popularity of pain free hair removal alternatives, growing demand for fast and effortless body hair removal solutions, rising use of skin friendly and moisturizing hair removal sprays, expansion of gender specific and multipurpose hair removal sprays, rising consumer shift toward easy to use grooming formats.

The rise in consumer expenditure on personal care products is anticipated to drive the growth of the hair removal spray market in the coming years. Personal care products encompass a wide range of items intended for personal hygiene, grooming, and beautification, and are used for various health- and wellness-related purposes. The demand for personal care products is increasing due to multiple factors, such as a growing focus on health and well-being, the impact of social media and celebrity influence, ongoing innovation in product formulations, and heightened consumer awareness. Hair removal sprays are incorporated into personal care routines as they offer a fast and painless solution for eliminating unwanted body hair. For example, in July 2024, according to a report released by the British Beauty Council, a UK-based organization, the personal care sector contributed £27.2 billion ($30.44 billion) to the UK’s GDP in 2023, representing an 11% increase compared to 2022. This expansion was driven by a 10% rise in household spending on personal care products and services across the UK. Hence, increasing consumer spending on personal care products is supporting the growth of the hair removal spray market.

The growing demand for e-commerce is expected to accelerate the expansion of the hair removal spray market in the future. E-commerce, or electronic commerce, involves the purchase and sale of goods and services via the internet. The rapid growth of e-commerce can be attributed to factors such as widespread mobile technology adoption, digital marketing advancements, improvements in logistics and supply chain management, enhanced shopping experiences, and buy-now-pay-later options. Hair removal sprays are promoted and distributed through e-commerce platforms, enabling consumers to conveniently order products online for home use. For instance, in August 2025, according to the U.S. Census Bureau, a US-based primary statistical agency, estimated e-commerce sales for the second quarter of 2025 increased by 5.3% (±1.2%) compared to the same quarter in 2024, while overall retail sales grew by 3.9% (±0.4%) during the same period. In addition, e-commerce revenues in the UK are forecast to grow at an average annual rate of 12.6% by 2025. Therefore, the expanding demand for e-commerce is contributing to the growth of the hair removal spray market.

Leading companies operating in the hair removal spray market are concentrating on the development of innovative topical depilatory sprays, including fast-acting and skin-friendly chemical formulations, to provide painless and convenient alternatives to shaving, waxing, or mechanical trimming. Depilatory sprays work by chemically breaking down keratin in the hair shaft, allowing hair to be removed easily without cutting or pulling, while newer formulations incorporate calming agents and appealing fragrances to minimize irritation compared to older, harsher products. For example, in March 2023, Bombay Shaving Company, an India-based personal care brand, introduced its Sensi or Hair Removal Spray for body application. The spray is formulated with soothing ingredients such as Aloe Vera and Vitamin E, with charcoal included in certain variants, and is applied through a spray nozzle for clean and hassle-free use. It functions by spreading a depilatory cream layer that removes unwanted hair within approximately 8-10 minutes before being wiped away using the provided spatula. Key features highlighted at launch included an ammonia-free formula, a pleasant fragrance, quick action time, and suitability for areas such as the chest, arms, underarms, legs, and intimate regions. The product is intended for at-home body hair removal for users seeking a painless and time-efficient solution, offering benefits such as fewer cuts compared to shaving, greater convenience than salon waxing, reduced discomfort relative to epilation, and compact, travel-friendly packaging.

Major companies operating in the hair removal spray market report are L'Oréal S.A., Reckitt Benckiser Group plc, Church and Dwight Co. Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., St Ives Group, Sirona Hygiene Pvt. Ltd., Helios Lifestyle Pvt. Ltd., Nair, Beardo, HCP Wellness Pvt. Ltd., Bioelements, Veet, Vi-John Group, Parissa Laboratories Inc., Bombay Shaving Company, Bold Care Technologies Pvt. Ltd., Mancode, Sally Hansen, Neomen, Sanfe, Mountainor, Spruce Shave Club Pvt. Ltd., Prolixr Beauty Pvt. Ltd., i-feel Pvt. Ltd., New Moon Cosmetics Pvt. Ltd., Saffron Biotech Pvt. Ltd., Jolen, Wilson Cosmetics Co. Ltd.

Asia-Pacific was the largest region in the hair removal spray market in 2025. The regions covered in the hair removal spray market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair removal spray market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair removal spray market consists of sales of aerosol sprays, pump sprays, roll-on sprays, and fragrance-free sprays. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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