Gifts Retailing Market Report 2026

The gifts retailing market size has grown strongly in recent years. It will grow from $15.46 billion in 2025 to $16.24 billion in 2026 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to increased consumer spending on celebrations, rising popularity of personalized gifts, expansion of retail chains, growth of greeting card culture, increased travel and tourism boosting souvenirs.

The gifts retailing market size is expected to see steady growth in the next few years. It will grow to $19.7 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to adoption of digital and immersive shopping experiences, growth of sustainable and eco-friendly gifts, expansion of online marketplaces, increasing gifting for corporate purposes, integration of AI for personalized recommendations. Major trends in the forecast period include growth of personalized gifts, rise of e-commerce gift retailing, seasonal and holiday promotions, eco-friendly and sustainable gift options, expansion of novelty and experience-based gifts.

The growth of the gift retailing market is anticipated to be driven by the increasing shift towards online shopping. Online shopping involves buying goods or services from internet-based retailers or e-commerce platforms via a web browser or mobile app. The surge in online shopping is fueled by its convenience, a broader selection of products, competitive pricing, ease of comparison, and the availability of customer reviews and recommendations. Gift retailing supports this trend by offering a wide variety of customizable and unique products, catering to consumers looking for convenient and personalized shopping experiences. For example, in May 2024, the Census Bureau of the Department of Commerce reported that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, reflecting a 2.1% increase (±0.7%) from the fourth quarter of 2023. This trend towards online shopping is expected to boost the growth of the gift retailing market.

Key players in the gift retailing market are investing in innovative solutions such as artificial intelligence-powered personalized shopping tools to enhance customer experiences and engagement. These tools use algorithms and data analytics to customize product recommendations and shopping experiences according to individual preferences. For instance, in January 2024, Etsy Inc., a US-based gifting manufacturer, introduced Gift Mode, an AI-powered shopping tool designed to improve the gift shopping experience. This tool combines artificial intelligence with human curation to assist shoppers in finding gifts for various occasions, making the shopping process more interactive and tailored to the recipient’s specific interests.

In January 2024, Mars Inc., a US-based confectionery and food company, acquired Hotel Chocolat Group PLC for around $719 million (£534 million). With this acquisition, Mars seeks to strengthen its position in the premium gifting and retail chocolate market by incorporating Hotel Chocolat’s product portfolio and international retail channels into its operations. Hotel Chocolat Group PLC is a UK-based chocolatier and gift retailer recognized for its high-quality chocolate products and café experiences.

Major companies operating in the gifts retailing market are Walmart Inc, Amazon.com Inc, Costco Wholesale Corporation, Alibaba Group Holding Limited, The Walt Disney Company, Macys Inc, Williams Sonoma Inc, Spencer Gifts LLC, Hallmark Cards Inc, American Greetings Corporation, Shutterfly Inc, Card Factory plc, Enesco LLC, Ferns N Petals Private Limited, 1 800 Flowers com Inc, FTD LLC, Etsy Inc, Notonthehighstreet Enterprises Limited, Redbubble Ltd, Zazzle Inc, UncommonGoods LLC, Party City Holdco Inc, Hamleys of London Limited, Penney OpCo LLC, Loop Commerce Inc, My Pet Gift Box Limited, House of Fraser Limited.

North America was the largest region in the gifts retailing market in 2025. The regions covered in the gifts retailing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the gifts retailing market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The gift retailing market consists of sales of greeting cards, personalized items, jewelry, flowers, toys, and home decor. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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