The global feminine hygiene products market size is anticipated to reach USD 49.0 billion by 2030. It is anticipated to register a CAGR of 7.6% over the forecast period. The growth is catapulted by the rise in disposable income, awareness among women regarding the available solutions, and commercialization of innovative and eco-friendly products. Initiatives by companies, government agencies, and self-help groups have resulted in raising awareness among women about various menstrual hygiene and sanitary products.
WaterAid, an international nonprofit organization, released a series of short films titled If Men Had Periods to raise awareness about lack of access to washrooms during menstruation for the global female population. Websites such as Menstrupedia and Wash United coupled with commercials, social media marketing campaigns, and awareness initiatives are expected to be lucrative for market growth in the near future.
Asia Pacific held the largest market share in terms of revenue owing to the presence of a large female population and a rise in disposable income. North America also constituted a significant market share in terms of revenue due to the availability of diverse products and high consumer awareness. Demand for innovative products such as menstrual cups and period panties is anticipated to further propel the growth of the regional market.
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WaterAid, an international nonprofit organization, released a series of short films titled If Men Had Periods to raise awareness about lack of access to washrooms during menstruation for the global female population. Websites such as Menstrupedia and Wash United coupled with commercials, social media marketing campaigns, and awareness initiatives are expected to be lucrative for market growth in the near future.
Asia Pacific held the largest market share in terms of revenue owing to the presence of a large female population and a rise in disposable income. North America also constituted a significant market share in terms of revenue due to the availability of diverse products and high consumer awareness. Demand for innovative products such as menstrual cups and period panties is anticipated to further propel the growth of the regional market.
Feminine Hygiene Products Market Report Highlights
- The menstrual care products segment, which consists of sanitary napkins, tampons, and menstrual cups, continue to hold the largest market share in terms of revenue. Repeated purchase and ease of usage are anticipated to drive the product demand
- Supermarkets is anticipated to remain the highest gaining distribution channel in the feminine hygiene product market over the forecast period. Availability of a diverse product range and easy accessibility are projected to propel the segment growth
- With the boom in e-commerce, online retail store segment is expected to gain a significant market share in the near future
- Asia Pacific held the largest market share owing to the large female population and rising disposable income. North America, on the other hand, accounted for a considerable market share due to innovation and product diversity coupled with high awareness
The leading players in the Feminine Hygiene Products market include:
- Procter & Gamble
- GLENMARK PHARMACEUTICALS LTD
- Unicharm Corporation
- Unilever
- Maxim Hygiene
- KCWW
- Edgewell Personal Care
- Premier FMCG (Pty) Ltd.
- Essity Aktiebolag
- Ontex BV
- Bodywise (UK) Limited
- Kao Corporation
- Prestige Consumer Healthcare Inc.
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Feminine Hygiene Products Market Variables, Trends, & Scope
Chapter 4. Feminine Hygiene Products Market: Product Estimates & Trend Analysis
Chapter 5. Feminine Hygiene Products Market: Distribution Channel Estimates & Trend Analysis
Chapter 6. Feminine Hygiene Products Market: Regional Estimates & Trend Analysis
Chapter 7. Competitive Landscape
Companies Mentioned
The leading players in the Feminine Hygiene Products market include:- Procter & Gamble
- GLENMARK PHARMACEUTICALS LTD
- Unicharm Corporation
- Unilever
- Maxim Hygiene
- KCWW
- Edgewell Personal Care
- Premier FMCG (Pty) Ltd.
- Essity Aktiebolag
- Ontex BV
- Bodywise (UK) Limited
- Kao Corporation
- Prestige Consumer Healthcare Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 100 |
| Published | September 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 29.5 Billion |
| Forecasted Market Value ( USD | $ 49 Billion |
| Compound Annual Growth Rate | 7.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 14 |
