Matcha Market Size, Share and Trends Analysis Report by Grade, Application (Regular Tea, Matcha Beverages, Food, Personal Care), Distribution Channel, and Region 2024-2030

The global matcha market size is expected to reach USD 7.43 billion in 2030 and is projected to grow at a CAGR of 7.9% from 2024 to 2030. The rising prevalence of chronic diseases has augmented the demand for healthy and nutrient-rich food & beverage alternatives. Anti-oxidant and vitamin-rich composition of matcha tea has fueled the product demand across the globe.

Anti-oxidants, including epigallocatechin gallate (EGCG), prevent diseases such as cancer, Type-2 diabetes, cardiovascular problems. EGCG present in the product can repair DNA damage caused by UV radiation and controls the proliferation of cancerous cells. The product also has the potential to reduce stress and promotes a state of relaxation. L-theanine present in the product acts in a synergistic way to activate alpha waves in the brain and thus improves brain functioning. Furthermore, the high chlorophyll content of the product prevents toxin accumulation in the body.

Key product grades available in the industry include ceremonial, classic, and culinary. Ceremonial accounts to be the most expensive product grade owing to its superior and high-quality production process. The classic grade is the most widely consumed variety, owing to its enhanced taste and flavor. The demand for culinary grade product is predicted to grow at a robust pace, due to emerging use in bakery and cooking applications.

The Asia Pacific held the largest share of the global industry revenues in 2016, owing to traditional tea culture in Japan and China. The product was majorly consumed in form of regular tea, followed by other beverages in the Asia Pacific. Experiment and innovation led to the preparation of various beverages, including smoothies, lattes, and juices. Various cafes and food chains have incorporated various matcha tea-based foods and beverages in their product portfolios. North America has exhibited spurring demand over the recent past, owing to heightened consumer awareness in the U.S.

Matcha Market Report Highlights

• Culinary grade is estimated to be the fastest-growing segment of the overall product industry, over the forecast period, driven by the rapidly growing use of the product in the formulation of snacks, desserts, bakery, and confectionery items.
• Classic grade dominated the market and accounted for a share of 57.1% in 2023 due to its perfect balance of flavor, cost and versatility.
• Regular tea application segment is expected to dominate the global market, owing to energy stimulation and detoxifying properties of the product.
• North America is expected to witness considerable growth over the forecast years, drive by the rising number of outlets selling matcha-based beverages in the U.S. market.

The leading players in the Matcha market include:

• Aiya America Inc.
• The AOI Tea Company
• Ippodo Tea USA
• Vivid Vitality Ltd
• DoMatcha
• Encha
• Garden To Cup Organics
• TEAJA Organic
• Midori Spring
• Jade Monk

Why should you buy this report?

• Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
• Competitive Landscape: Explore the market presence of key players worldwide.
• Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
• Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

• Market intelligence to enable effective decision-making
• Market estimates and forecasts from 2018 to 2030
• Growth opportunities and trend analyses
• Segment and regional revenue forecasts for market assessment
• Competition strategy and market share analysis
• Product innovation listing for you to stay ahead of the curve
• COVID-19's impact and how to sustain in these fast-evolving markets

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