The global mouth freshener market size is expected to reach USD 23.77 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030. Rising awareness regarding oral health and increasing usage of tobacco and alcohol is projected to drive the product demand.
Mint candy segment held the largest market share of around 36.0% in 2018. High consumer preference due to easy availability and a wide variety of flavors is among the prominent factors driving the segment growth.
Spray is anticipated to register the fastest CAGR of 5.8% over the forecast period. These products are easy to use and they do not leave residual waste. Both these factors are projected to contribute to the segment growth in the forthcoming years.
Retail outlet segment is anticipated to dominate the mouth freshener market during the forecast period. Availability of a large variety of products, traditional method and easy access are some of the prominent factors driving the segment growth. Online retail is expected to witness the fastest CAGR of 5.6% over the forecast period. Growing usage of internet, product penetration in rural areas, and attractive discounts are among the major growth drivers.
North America held the leading market share of 42.50% in 2018. High usage of tobacco and alcohol and increasing oral health issues due to bad eating habits are projected to drive the regional growth. Asia Pacific is expected to register the fastest CAGR of more than 7.0% in the forthcoming years. High usage of tobacco and alcohol coupled with rising consumer awareness is anticipated to fuel the regional growth.
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Mint candy segment held the largest market share of around 36.0% in 2018. High consumer preference due to easy availability and a wide variety of flavors is among the prominent factors driving the segment growth.
Spray is anticipated to register the fastest CAGR of 5.8% over the forecast period. These products are easy to use and they do not leave residual waste. Both these factors are projected to contribute to the segment growth in the forthcoming years.
Retail outlet segment is anticipated to dominate the mouth freshener market during the forecast period. Availability of a large variety of products, traditional method and easy access are some of the prominent factors driving the segment growth. Online retail is expected to witness the fastest CAGR of 5.6% over the forecast period. Growing usage of internet, product penetration in rural areas, and attractive discounts are among the major growth drivers.
North America held the leading market share of 42.50% in 2018. High usage of tobacco and alcohol and increasing oral health issues due to bad eating habits are projected to drive the regional growth. Asia Pacific is expected to register the fastest CAGR of more than 7.0% in the forthcoming years. High usage of tobacco and alcohol coupled with rising consumer awareness is anticipated to fuel the regional growth.
Mouth Freshener Market Report Highlights
- The mint candies segment held the largest market revenue share of 35.7% in 2023. Consumers increasingly seek convenient and portable solutions for maintaining fresh breath, making mint candies suitable for on-the-go use.
- Retail stores segment held the largest market revenue share in 2023. Retail stores provide the convenience of purchasing mouth fresheners and other daily requirements such as grocery and dairy products; thus, consumers don’t have to visit particular places for these products.
- North America held the largest market revenue share of 39.3% in 2023. One significant driver is the growing awareness of oral hygiene and the importance of maintaining fresh breath, which is often associated with overall health and social confidence.
- Asia Pacific is projected to grow with the fastest CAGR over the forecast period. Cultural practices in many Asian countries emphasize maintaining fresh breath and oral hygiene, leading to a growing preference for mouth fresheners.
The leading players in the Mouth Freshener market include:
- Johnson & Johnson
- Mars, Incorporated
- The Hershey Company
- Kraft Foods Inc.
- Perfetti Van Melle
- Lotte
- Haribo GmbH & co.
- MidasCare
- Dabur Binaca
- Mondelez United Kingdom
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Mouth Freshener Market Variables, Trends, & Scope
Chapter 4. Consumer Behavior Analysis
Chapter 5. Mouth Freshener Market: Type Estimates & Trend Analysis
Chapter 6. Mouth Freshener Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. Mouth Freshener Market: Regional Estimates & Trend Analysis
Chapter 8. Competitive Landscape
Companies Mentioned
The leading players in the Mouth Freshener market include:- Johnson & Johnson
- Mars, Incorporated
- The Hershey Company
- Kraft Foods Inc.
- Perfetti Van Melle
- Lotte
- Haribo GmbH & co.
- MidasCare
- Dabur Binaca
- Mondelez United Kingdom
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 100 |
| Published | September 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 15.78 Billion |
| Forecasted Market Value ( USD | $ 23.77 Billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
