South & Central America Gaming Controller Market Forecast to 2030 - Regional Analysis by Product Type, Compatibility, Connectivity, Distribution Channel, and End use

The South & Central America gaming controller market was valued at US$ 82.36 million in 2022 and is expected to reach US$ 117.92 million by 2030; it is estimated to register a CAGR of 4.6% from 2022 to 2030 .

Rise in Number of Professional Gamers Fuels South & Central America Gaming Controller Market

The rise of professional gaming has heightened the demand for controllers that offer competitive advantages. Pro-level controllers mostly come with customizable buttons, additional features, and robust build quality to meet the specific needs of professional gamers. Professional gamers require precise control over their in-game actions. Manufacturers respond by developing controllers with advanced features such as customizable buttons, adjustable trigger sensitivity, and programmable profiles. For instance, controllers from brands such as SCUF Gaming offer customizable options to meet the specific preferences of professional players.

Many professional gamers are sponsored by gaming peripheral companies to promote and use specific gaming controllers during competitions. Also, the number of gaming leagues and tournaments worldwide has increased significantly, with events such as The International (Dota 2) and the League of Legends World Championship drawing massive viewership. Many professional gamers live stream on platforms such as Twitch, where they showcase their gameplay. As professional gamers become content creators, the controllers they use gain visibility among their fan bases. This, in turn, influences other gamers' preferences, driving the adoption of specific controllers.

Thus, the rising number of professional gamers is expected to provide growth opportunities for the gaming controller market. The demand for controllers with advanced features, customization options, and durability has increased as esports continue to thrive, influencing both casual and competitive gamers. Manufacturers are responding to these trends by developing controllers that meet the specific needs of professional gamers, further fueling the growth of the gaming controller market.

South & Central America Gaming Controller Market Overview

The gaming industry in SAM has been experiencing significant growth. The increasing interest in video games, both among casual and dedicated gamers, has led to a higher demand for gaming accessories, including controllers. The region has seen a surge in the number of gamers, driven by the accessibility of gaming platforms, online multiplayer games, and esports events.

As the gaming community expands, so does the demand for quality gaming peripherals, including controllers. Also, esports tournaments and gaming events, such as the Copa America de Rainbow Six Siege, contribute to the growing demand for professional gaming peripherals. Companies such as Razer, Logitech, and Sony have introduced innovative gaming controllers with advanced features to cater to the evolving preferences of gamers in SAM.

South & Central America Gaming Controller Market Segmentation

• The South & Central America gaming controller market is categorized into product type, compatibility, connectivity, distribution channel, end use, and country.
• Based on product type, the South & Central America gaming controller market is segmented into gamepad, joystick, trackball, steering wheel, throttle quadrant, and others. The gamepad segment held the largest market share in 2022.
• In terms of compatibility, the South & Central America gaming controller market is categorized into PCs, console, and mobile. The PCs segment held the largest market share in 2022.
• By connectivity, the South & Central America gaming controller market is bifurcated into wired and wireless. The wired segment held a larger market share in 2022.
• Based on distribution channel, the South & Central America gaming controller market is bifurcated into offline and online. The offline segment held a larger market share in 2022.
• In terms of end use, the South & Central America gaming controller market is bifurcated into personal and commercial. The personal segment held a larger market share in 2022.
• By country, the South & Central America gaming controller market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America gaming controller market share in 2022.
• Microsoft Corp, Logitech International SA, Corsair Gaming Inc, ACCO Brands Corp, Mad Catz Global Ltd, Sabrent, Sony Group Corp, and Nintendo Co Ltd. are some of the leading companies operating in the South & Central America gaming controller market.

Market Highlights

• Based on product type, the South & Central America gaming controller market is segmented into gamepad, joystick, trackball, steering wheel, throttle quadrant, and others. The gamepad segment held 38.8% market share in 2022, amassing US$ 31.99 million. It is projected to garner US$ 49.51 million by 2030 to register 5.6% CAGR during 2022-2030.
• In terms of compatibility, the South & Central America gaming controller market is segmented into PCs, console, and mobile. The PCs segment held 41.9% share of South & Central America gaming controller market in 2022, amassing US$ 34.53 million. It is anticipated to garner US$ 43.84 million by 2030 to expand at 3.0% CAGR during 2022-2030.
• The wired segment held 62.4% share of South & Central America gaming controller market in 2022, amassing US$ 51.37 million. It is projected to garner US$ 66.74 million by 2030 to expand at 3.3% CAGR from 2022 to 2030.
• The offline segment held 58.2% share of South & Central America gaming controller market in 2022, amassing US$ 47.93 million. It is predicted to garner US$ 63.43 million by 2030 to expand at 3.6% CAGR between 2022 and 2030.
• The personal segment held 64.9% share of South & Central America gaming controller market in 2022, amassing US$ 53.43 million. It is estimated to garner US$ 71.90 million by 2030 to expand at 3.8% CAGR during 2022-2030.
• This analysis states that Brazil captured 55.6% share of South & Central America gaming controller market in 2022. It was assessed at US$ 45.83 million in 2022 and is likely to hit US$ 60.65 million by 2030, registering a CAGR of 3.6% during 2022-2030.
• In September 2023, Microsoft Corp announced a new Controller Bar for Windows Insiders, which offers an Xbox Game bar preview. The bar is compatible with Windows 11 PC having. Insider Preview is built in the Dev and Beta Channels.
• In October 2023, Logitech G, a brand of Logitech, launched the Logitech G Adaptive Gaming Kit for the Access controller for PS5. The company partnered with Sony to deliver the new product, which is an official accessory kit. The product provides gamers with accessibility needs with an assortment of additional robust, high-performance buttons and triggers.

Reasons to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America gaming controller market.
• Highlights key business priorities in order to assist companies to realign their business strategies.
• The key findings and recommendations highlight crucial progressive industry trends in the South & Central America gaming controller market, thereby allowing players across the value chain to develop effective long-term strategies.
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
• Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America gaming controller market, as well as those hindering it.
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.