The Plant Paradox

Consumers are becoming more discerning about plant-based products. New plant-based foods and beverages, like meat alternatives and plant milks, still hit the market every day, but many are met with consumer concerns around how healthy and sustainable they really are.

This comprehensive report takes a deeper look at the plant-based food and beverage trend globally, regionally, and across 25 individual markets.

Learn how to navigate this evolving category, gaining understanding of shopper motivations, attitudes, and actions to connect more powerfully and more profitably.

Some of the many topics addressed within the report include:

• The current plant-based market:
  • which consumers are increasing/decreasing their use of plant-based products
  • which groups follow plant-based diets; which avoid animal products
  • the importance of “plant-based” as a label claim
• What drives - and prevents - consumers from choosing plant-based protein products
• The rise of animal alternatives - the plant protein sources most appealing to consumers, including the markets and demos driving this trend
• Target Profiles: exploring varying levels of dedication to plant-based foods/beverages, to better understand unmet needs and identify opportunities for innovation among distinct consumer groups
• and much more!