Functional Benefits: The Next Nutrition Frontier and Ingredients Consumers Seek

Today’s consumers believe strongly in the healing power of foods and beverages. A desire for control over their health shows up as strong interest in functional benefits as well as a more-traditional approach at home in using foods and ingredients for both prevention and to address specific health issues.

This report takes a deeper look at functional foods and beverages (globally, regionally, and across 25 individual markets) to help clients better understand shopper motivations and attitudes so they can connect with consumers more powerfully and more profitably.

Some of the many topics addressed in the report:

• Consumer interest in functional foods and beverages, including which markets and demos are driving the functionality trend
• Which groups most often choose foods/beverages for health benefits, and which look for benefits on labels
• How often key groups choose foods and beverages for each of 20+ benefits, including immunity, digestion, energy, weight, heart health, mood, satiety, sleep, and many more
• The importance of functional benefits in choosing snacks and beverages
• Consumer engagement in the ‘food as medicine’ trend, including interest and belief in foods/beverages having medicinal or curative benefits
• Ingredient Opportunities: dozens of ingredients with functional potential and how interested consumers are in each, including caffeine, turmeric, CBD, ginger, prebiotics, collagen, adaptogens, etc.
• and much more!