Tote Bags Market Report 2026

The tote bags market size has grown strongly in recent years. It will grow from $5.84 billion in 2025 to $6.19 billion in 2026 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to growth of reusable shopping culture, increasing awareness of plastic pollution, expansion of retail merchandising strategies, rising consumer preference for durable carry solutions, growth of lifestyle accessory markets.

The tote bags market size is expected to see strong growth in the next few years. It will grow to $7.8 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to increasing regulations on single-use plastic bags, rising demand for sustainable fashion accessories, expansion of e-commerce driven customization, growing popularity of branded merchandise, increasing adoption of tote bags in corporate gifting. Major trends in the forecast period include increasing adoption of reusable and eco-friendly tote bags, rising demand for customized and personalized designs, growing use of sustainable materials such as jute and canvas, expansion of online retail and brand collaborations, enhanced focus on fashion-driven functional utility.

The increasing environmental awareness is expected to drive the growth of the tote bag market. Environmental awareness refers to concern for the environment and its natural resources, including the impact of human activities on ecosystems and sustainability. This awareness is rising due to growing concerns about climate change, pollution, habitat destruction, and resource depletion, prompting individuals and organizations to adopt sustainable practices. Tote bags contribute to environmental awareness by reducing reliance on single-use plastic bags, helping to minimize plastic waste and its environmental impact. For instance, in January 2024, a report by Environment America highlighted that ten US states implemented statewide bans on single-use plastic bags by 2023. In New Jersey alone, the ban is projected to reduce the annual use of approximately 5.51 billion single-use plastic bags. Therefore, increasing environmental awareness is driving the tote bag market forward.

Companies in the tote bag market are focusing on innovations such as eco-friendly cotton tote bags to enhance sustainability and appeal to environmentally conscious consumers. Eco-friendly cotton tote bags are reusable products made from 100% cotton, designed to replace disposable plastic bags and reduce environmental impact. For example, in April 2024, Pyramid International, a UK-based bag manufacturer, launched sustainable tote bags made from 100% cotton and printed using Kornit Atlas DTG technology. These durable bags, sized 40 cm by 38 cm, are suitable for shopping, casual outings, and everyday use, providing a stylish and sustainable alternative to plastic bags while supporting environmental conservation efforts.

In January 2023, HPG, a US-based advertising and product manufacturing company, acquired Evans Manufacturing for an undisclosed amount. This acquisition aims to expand HPG’s North American manufacturing capabilities by integrating Evans’ facilities in Southern California and Nogales, Mexico, strengthening its operational footprint and improving service to the North American market. Evans Manufacturing is a US-based company specializing in fabric products, including tote bags.

Major companies operating in the tote bags market are Louis Vuitton, VF Corporation, Guccio Gucci S.p.A., Tapestry Inc., Ralph Lauren Corporation, Prada S.p.A, Michael Kors, Tommy Hilfiger Licensing LLC, J.Crew Group Inc., L.L.Bean Inc., Tory Burch LLC, Lands' End Inc., Marc Jacobs International LLC, Longchamp, Tumi Holdings Inc., Vera Bradley Inc., Madewell Inc., Everlane Inc., Patagonia Inc., Rothy's Inc., Herschel Supply Co., C.C. Filson Company Inc., Maison Goyard, Timbuk2 Designs Inc., Fjällräven, Rebecca Minkoff.

North America was the largest region in the tote bags market in 2025. The regions covered in the tote bags market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tote bags market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tote bag market consists of sales of recycled material tote bags, customizable promotional tote bags, insulated tote bags, drawstring tote bags, and designer tote bags. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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