Snus Market Report 2026

The snus market size has grown strongly in recent years. It will grow from $3.1 billion in 2025 to $3.26 billion in 2026 at a compound annual growth rate (CAGR) of 5.2%. The growth in the historic period can be attributed to traditional snus consumption in scandinavian countries, regulatory restrictions on smoking products, cultural acceptance of smokeless tobacco, expansion of specialty tobacco retail, stable demand for nicotine alternatives.

The snus market size is expected to see strong growth in the next few years. It will grow to $3.99 billion in 2030 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to expanding harm-reduction awareness, rising adoption outside nordic regions, increasing innovation in flavor formulations, growth of e-commerce tobacco sales, evolving regulatory frameworks for smokeless tobacco. Major trends in the forecast period include expansion of smokeless tobacco alternatives, rising demand for flavored snus variants, growing preference for portion-based products, increased focus on discreet and convenient packaging, wider adoption of online retail channels.

The increasing demand for smokeless tobacco is expected to propel the growth of the snus market going forward. Smokeless tobacco refers to tobacco products that deliver nicotine and other chemicals to the user without burning, avoiding inhalation of smoke. The demand for smokeless tobacco is due to stricter smoking bans, a perception of being a healthier alternative to smoking, effective marketing strategies, continuous product innovations, and cultural acceptance in certain regions. Snus is used in smokeless tobacco by placing it between the upper gum and lip, where it releases nicotine and flavor directly into the bloodstream through the oral mucosa, providing a nicotine experience without the need for smoking or chewing. For instance, in May 2024, according to the Centers for Disease Control and Prevention, a US-based government agency, approximately 2 out of every 100 persons aged 18 and above (2.1%) indicated current use of smokeless tobacco products, indicating 5.2 million adults. Therefore, the increasing demand for smokeless tobacco is driving the growth of the snus market.

Major companies operating in the snus market are focusing on developing innovative products, such as flavor enhanced snus variants, to gain a competitive advantage. Flavor-enhanced snus variants refer to smokeless tobacco products that are infused with additional tastes, such as fruit, mint, or other novel flavors, to diversify consumer experience beyond traditional tobacco. For instance, in April 2024, Unteka, a Lithuania based consumer goods company, launched Miami Snus, a new snus line offering a broad spectrum of flavors from classic tobacco to novel fruit, mint, and even caffeine infused blends, designed to appeal to a variety of consumer tastes. This product also supports customized packaging and bespoke flavor formulations for business partners, enabling differentiated branding and improved shelf appeal. This strategy allows snus producers to attract younger or flavor seeking users, expand market share, and differentiate from traditional tobacco only offerings, though increasing flavor intensity may draw greater regulatory scrutiny or health concerns in certain jurisdictions.

In February 2023, Philip Morris International Inc. Ltd., a US-based tobacco company, acquired Swedish Match AB for an undisclosed amount. With this acquisition, Philip Morris aims to strengthen its position in the smokeless tobacco market, leveraging Swedish Match's expertise and established brands in snus and other smoke-free products. Swedish Match AB is a Sweden-based company that produces and sells various smokeless tobacco products, including snus and nicotine pouches.

Major companies operating in the snus market are Swedsnus AB, British American Tobacco PLC, Philip Morris, Altria Group Inc., Skruf AB, Imperial Brands, KT&G Corporation, Swedish Match AB, SPT Group, V2 Tobacco, Rocker Production, The Mac Baren Tobacco Company, GN Tobacco Sweden AB, JT International AG, Burger Söhne Holding AG, Fiedler & Lundgren AB, Oliver Twist, Habit Factory, AG Snus, Nordic Snus AB.

North America was the largest region in the snus market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the snus market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the snus market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The snus market consists of sales of white portion, mini portion snus, and nicotine pouches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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