Snus Market Report 2024

Where is the largest and fastest growing market for snus? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more. The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The snus market size has grown strongly in recent years. It will grow from $2.8 billion in 2023 to $2.95 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The expansion observed during the historical period can be linked to heightened consumer awareness regarding smokeless tobacco products, increased disposable incomes, growing health concerns, increased investments in research and development, and a rise in cross-border trade.

The snus market size is expected to see strong growth in the next few years. It will grow to $3.66 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period is driven by increasing urbanization, a higher market penetration of snus among female consumers, more workplace smoking bans, the rising appeal of organic and natural snus options, and greater adoption of snus by health-conscious individuals. Key trends to watch in the forecast period include technological advancements, the rise of organic and natural snus, telehealth, celebrity endorsements, and the introduction of premium product lines.

The increasing demand for smokeless tobacco is expected to drive the growth of the snus market in the coming years. Smokeless tobacco products deliver nicotine and other compounds without combustion, making them an attractive alternative to smoking, particularly in regions with strict smoking bans and where there is a perception of being a healthier option. Effective marketing strategies, continuous product innovations, and cultural acceptance also contribute to the rising demand for smokeless tobacco products such as snus. Snus is used by placing it between the upper gum and lip, allowing nicotine and flavor to be absorbed directly into the bloodstream through the oral mucosa, offering a nicotine experience without smoking or chewing. For instance, the Centers for Disease Control and Prevention reported in May 2024 that approximately 2.1% of adults aged 18 and above in the US, totaling 5.2 million individuals, currently use smokeless tobacco products, underscoring the growing demand driving the snus market.

Key players in the snus market are focusing on innovation to cater to evolving consumer preferences and expand their market presence. One such innovation includes the development of natural hemp pouches, which are eco-friendly alternatives to traditional materials used in snus products. Natural hemp pouches are made from hemp fibers or materials derived from the hemp plant, offering a sustainable option for holding tobacco or nicotine-containing substances. For example, SpectrumLeaf Ltd., a UK-based company specializing in premium cannabidiol and nicotine products, introduced Voon hemp snus pouches in March 2022. These pouches are vegan, natural, and crafted from sustainably sourced hemp fibers, appealing to consumers concerned about environmental impact and seeking eco-friendly alternatives. The launch of Voon hemp snus pouches aligns with growing consumer preferences for sustainable products and reflects a commitment to environmental responsibility in the tobacco industry.

In February 2023, Philip Morris International Inc., a US-based tobacco company, acquired Swedish Match AB to strengthen its position in the smokeless tobacco market. This strategic acquisition enables Philip Morris to leverage Swedish Match's expertise and established brands in snus and other smoke-free products. Swedish Match AB, headquartered in Sweden, is renowned for its wide range of smokeless tobacco products, including snus and nicotine pouches, making it a valuable addition to Philip Morris' portfolio in the growing smokeless tobacco sector.

Major companies operating in the snus market are Swedsnus AB, British American Tobacco PLC, Philip Morris, Altria Group Inc., Skruf AB, Imperial Brands, KT&G Corporation, Swedish Match AB, SPT Group, V2 Tobacco, Rocker Production, The Mac Baren Tobacco Company, GN Tobacco Sweden AB, JT International AG, Dholakia Tobacco Pvt. Ltd, Burger Söhne Holding AG, Fiedler & Lundgren AB, Oliver Twist, Habit Factory, Fiedler & Lundgren.

North America was the largest region in the snus market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the snus market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the snus market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Snus is a moist smokeless tobacco product originating from Sweden, widely used in Scandinavian countries. It is placed under the upper lip for extended periods, where it releases nicotine and flavor. This method delivers nicotine without the need for smoking, potentially reducing exposure to harmful combustion byproducts.

Snus is available in two main forms loose and portion. Loose snus comprise finely ground tobacco that users manually pack into a pouch or shape before placing it under the lip. This form is preferred by traditional users who want to customize their portion size. Snus comes in a variety of flavors, including mint, whiskey, and fruit, and is packaged in films, wraps, cans, pouches, and other containers. It is sold through various channels such as specialty stores, online retailers, and modern trade.

The snus market research report is one of a series of new reports that provides snus market statistics, including snus industry global market size, regional shares, competitors with a snus market share, detailed snus market segments, market trends, and opportunities, and any further data you may need to thrive in the snus industry. This snus research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The snus market consists of sales of white portion, mini portion snus, and nicotine pouches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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