Smokeless Tobacco Market Report 2024

Where is the largest and fastest growing market for smokeless tobacco? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more. The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The smokeless tobacco market size has grown steadily in recent years. It will grow from $17.89 billion in 2023 to $18.75 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth during the historic period can be attributed to several factors, cultural and traditional use, perceptions of health benefits, the regulatory environment, advocacy for smokeless tobacco, and increased accessibility to these products.

The smokeless tobacco market size is expected to see steady growth in the next few years. It will grow to $22.7 billion in 2028 at a compound annual growth rate (CAGR) of 4.9%. The anticipated growth during the forecast period can be attributed to several factors, the expansion of online sales channels, ongoing research and public health campaigns, growing demand for nicotine pouches, increased regulation and taxation, and shifting consumer preferences. Key trends expected in this period include the expansion into emerging markets, innovation and diversification of products, evolving regulatory challenges and restrictions, strategic marketing and promotional efforts, and demographic shifts influencing consumer preferences.

The growth of the smokeless tobacco market is expected to accelerate due to the government's stricter enforcement of no-smoking regulations. These regulations are aimed at protecting public health and reducing the healthcare costs associated with smoking-related diseases. As smoking bans become more prevalent, smokers are increasingly turning to smokeless tobacco as an alternative nicotine source in places where smoking is not allowed, driving up demand for these products. Additionally, heightened awareness of the health risks of smoking may lead some individuals to opt for smokeless alternatives, which are perceived as safer. For example, in September 2023, the Office for National Statistics reported that the UK government's tobacco control plan aimed to reduce smoking rates among adults in England to 12% or lower by the end of 2022. In 2022, England had a smoking rate of 12.7%, the lowest in the UK, which equated to about 5.3 million smokers, down from 13% in 2021, representing roughly 5.4 million smokers. Consequently, stricter no-smoking norms are contributing to the growth of the smokeless tobacco market.

Companies in the smokeless tobacco market are focusing on creating innovative smoke-free products to meet the growing demand and comply with stringent smoking regulations. Smoke-free products are designed to deliver nicotine without combustion and smoke production, aiming to reduce health risks compared to traditional smoking. For example, in October 2023, Swedish Match, a tobacco manufacturer based in Sweden, introduced General Negroni White Portion and General Negroni Original Portion. These products offer a light, spicy, and slightly bitter tobacco flavor with notes of juniper, cherry, orange, grapefruit, and wormwood, inspired by the Negroni cocktail. The portions are available in large sizes, with normal nicotine levels, and differ primarily in moisture content, the White Portion is drier, while the Original Portion is moister, both providing a quick and lasting flavor release.

In February 2023, Philip Morris International (PMI) Inc., a US-based tobacco company, acquired Swedish Match AB for an undisclosed amount. This acquisition enables PMI to expand its global smoke-free product portfolio and benefit from Swedish Match's leading research and development capabilities. This strategic move allows PMI to enter and compete more effectively in the growing U.S. smoke-free market by advancing Swedish Match's oral nicotine products and leveraging its established operational infrastructure. Swedish Match AB, based in Sweden, specializes in smokeless tobacco products.

Major companies operating in the smokeless tobacco market are Imperial Brands PLC, British American Tobacco, Philip Morris International (PMI), JT International SA, R.J. Reynolds, Universal Corporation, Reynolds American Tobacco Company, Swisher International Inc., Turning Point Brands Inc., American Snuff Co., Mac Baren, John Middleton Co., Cheyenne International LLC, Republic Tobacco, GN TOBACCO SWEDEN AB, Flavour Art srl, Manikchand Group, Dholakia Tobacco Pvt. Ltd, Pinkerton Tobacco Company, Toque Snuff Ltd.

Asia-Pacific was the largest region in the smokeless tobacco market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the smokeless tobacco market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the smokeless tobacco market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Smokeless tobacco refers to products consumed without burning, such as those placed in the mouth or nose. This category includes items such as chewing tobacco and snuff, which provide nicotine and tobacco-specific nitrosamines. These products are linked to various health risks, including cancer and gum disease.

The main types of smokeless tobacco include chewing tobacco, dipping tobacco, dissolvable tobacco, snuff, and others. Chewing tobacco is a smokeless product that is chewed to release nicotine and flavor. It comes in various forms, including loose leaf, plug, or twist, and can be moist or dry. These products are used orally or nasally and are available through convenience stores, traditional grocers, supermarkets, online retail stores, and other outlets.

The smokeless tobacco market research report is one of a series of new reports that provides smokeless tobacco market statistics, including the smokeless tobacco industry's global market size, regional shares, competitors with a smokeless tobacco market share, detailed smokeless tobacco market segments, market trends and opportunities, and any further data you may need to thrive in the smokeless tobacco industry. This smokeless tobacco market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The smokeless tobacco market consists of sales of snus and tobacco pouches. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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