Raw, Fresh and Frozen Dog Food Market Report 2024

Where is the largest and fastest growing market for raw, fresh and frozen dog food? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more. The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The raw, fresh and frozen dog food market size has grown strongly in recent years. It will grow from $16.71 billion in 2023 to $17.7 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The expansion during the historic period can be linked to a rise in dog ownership, a growing culture of pet parenting, heightened awareness of pet health, an increasing global pet population, and growing concerns about pet obesity.

The raw, fresh and frozen dog food market size is expected to see strong growth in the next few years. It will grow to $22.52 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The anticipated growth in the forecast period is driven by escalating health problems in pets, greater awareness of pet nutrition, expanded access to e-commerce platforms, and a rising demand for grain-free diets. Key trends expected during this period include technological innovations, subscription services, advancements in food preservation, a focus on grain-free diets, and environmentally friendly packaging.

The increasing trend of pet ownership is expected to drive the growth of the raw, fresh, and frozen dog food market. Pet ownership involves the responsibility of caring for and nurturing domesticated animals as companions, driven by factors such as companionship, emotional support, improving living standards, urbanization, evolving family structures, and growing awareness of the health benefits associated with owning pets. Pet owners are increasingly incorporating raw, fresh, and frozen dog food into their pets' diets, considering factors such as nutritional value, health benefits, and meeting specific dietary requirements. For example, the American Pet Products Association (APPA) reported an increase in the percentage of American families owning pets from 67% in 2021 to 70% in 2022, highlighting the growing popularity of pet ownership and its impact on the raw, fresh, and frozen dog food market.

Major players in the raw, fresh, and frozen dog food market are focusing on innovation to develop products that replicate the traditional feeding experience, such as kibble. Kibble is a dry dog food prepared commercially by cooking ingredients at high temperatures and extruding them into small, bite-sized pieces. It is favored for its convenience, long shelf life, ease of storage, and affordability. For instance, Primal Pet Foods, a US-based manufacturer, introduced 'Kibble in the Raw' in December 2023, a product that combines the benefits of raw nutrition with the convenience of kibble. This offering provides dogs with improved digestion, enhanced coat health, and increased energy levels, catering to pet owners seeking nutritional excellence alongside practicality in feeding routines.

In October 2022, BrightPet Nutrition Group LLC acquired Bravo, a US-based producer of raw, fresh, and frozen pet food products, for an undisclosed sum. This strategic acquisition aims to elevate BrightPet Nutrition Group LLC as a leading platform in pet food, treats, and care products, leveraging Bravo's expertise and extensive portfolio. Bravo LLC's commitment to quality and innovation in raw pet food aligns with BrightPet's vision to enhance its market presence and deliver superior pet nutrition solutions.

Major companies operating in the raw, fresh and frozen dog food market are NutriSource Pet Foods Inc., Canidae Pet Food, Petco Health and Wellness Company Inc., Wellness Pet Co Inc., Hill's Pet Nutrition Inc., Tylee's, Blue Buffalo Co. Ltd., Freshpet Inc., Merrick Pet Care Inc., Primal Pet Foods Inc., Just Food For Dogs LLC, Fromm Family Foods LLC, Orijen Pet Foods, Bravo LLC, PetAg Inc., Natural Pet Food Group, Darwin's Natural Pet Products, Steve's Real Food Inc., Breeder's Choice Inc., Billy Margot Ltd., Nature's Diet, NRG Plus Ltd., Vital Essentials LLC, Answers Pet Food, SmallBatch Pets, K9 Natural, Happee Dawg, Raw Bistro Pet Fare, My Perfect Pet, Stella and Chewy's LLC.

North America was the largest region in the raw, fresh and frozen dog food market in 2023. The regions covered in the raw, fresh and frozen dog food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the raw, fresh and frozen dog food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Raw, fresh, and frozen dog food encompasses uncooked or minimally processed meals designed specifically to meet dogs' nutritional requirements. These foods aim to replicate the natural diet of wild dogs, offering several health advantages, including enhanced digestion, better nutrient absorption, and improved overall vitality and wellness.

The primary categories of raw, fresh, and frozen dog food include frozen food, raw food, and fresh food. Frozen dog food consists of meals that are either raw or cooked and then frozen to maintain freshness and nutrients. This category attracts pet owners who want convenience while ensuring their dogs receive high-quality nutrition. Flavors typically include chicken, beef, lamb, turkey, fish, and more. These foods serve various purposes, such as dental care, digestive health, bone and joint support, weight management, immune support, and energy and muscle maintenance. They are distributed through a range of sales channels, including wholesalers and distributors, modern trade, convenience stores, pharmacies, online retailers, pet specialty stores, and others.

The raw, fresh and frozen dog food market research report is one of a series of new reports that provides raw, fresh and frozen dog food market statistics, including raw, fresh and frozen dog food industry global market size, regional shares, competitors with a raw, fresh and frozen dog food market share, detailed raw, fresh and frozen dog food market segments, market trends, and opportunities, and any further data you may need to thrive in the raw, fresh and frozen dog food industry. This raw, fresh and frozen dog food research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The raw, fresh and frozen dog food market consists of sales raw meat, raw bones, organ meats, raw meat chunks, frozen raw meat tubes, and raw meat mixes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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