Raw, Fresh and Frozen Dog Food Market Report 2025

This Raw, Fresh and Frozen Dog Food market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The raw, fresh and frozen dog food market size has grown strongly in recent years. It will grow from $17.7 billion in 2024 to $18.85 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to the increasing number of people owning dogs, growth in pet parenting culture, increased pet health awareness, increasing global pet population, and rising concerns over pet obesity.

The raw, fresh and frozen dog food market size is expected to see strong growth in the next few years. It will grow to $23.86 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to rising health issues in pets, increasing awareness of pet nutrition, increasing availability of e-commerce platforms, rising health issues in pets, and growing demand for grain-free diets. Major trends in the forecast period include technological advancements, subscription-based models, food preservation technology, grain-free diets, and eco-friendly packaging.

The growth of the raw, fresh, and frozen dog food market is expected to be driven by increasing pet ownership. Pet ownership involves the legal and ethical responsibility of caring for and managing a domesticated animal as a companion. The rise in pet ownership is attributed to factors such as companionship and emotional support, improved living standards, urbanization, evolving family dynamics, and heightened awareness of the health and well-being benefits associated with pets. Pet owners are incorporating raw, fresh, and frozen dog food into their pets' diets, focusing on nutrition, health benefits, and the unique needs of their dogs. For example, in November 2024, the American Veterinary Medical Association, a U.S.-based nonprofit organization, reported that the percentage of households owning at least one cat rose from 26% in 2020 to 29% in 2022. Thus, the increase in pet ownership supports the growth of the raw, fresh, and frozen dog food market.

Major players in the raw, fresh, and frozen dog food market are focusing on innovation to develop products that replicate the traditional feeding experience, such as kibble. Kibble is a dry dog food prepared commercially by cooking ingredients at high temperatures and extruding them into small, bite-sized pieces. It is favored for its convenience, long shelf life, ease of storage, and affordability. For instance, Primal Pet Foods, a US-based manufacturer, introduced 'Kibble in the Raw' in December 2023, a product that combines the benefits of raw nutrition with the convenience of kibble. This offering provides dogs with improved digestion, enhanced coat health, and increased energy levels, catering to pet owners seeking nutritional excellence alongside practicality in feeding routines.

In October 2022, BrightPet Nutrition Group LLC acquired Bravo, a US-based producer of raw, fresh, and frozen pet food products, for an undisclosed sum. This strategic acquisition aims to elevate BrightPet Nutrition Group LLC as a leading platform in pet food, treats, and care products, leveraging Bravo's expertise and extensive portfolio. Bravo LLC's commitment to quality and innovation in raw pet food aligns with BrightPet's vision to enhance its market presence and deliver superior pet nutrition solutions.

Major companies operating in the raw, fresh and frozen dog food market are NutriSource Pet Foods Inc., Canidae Pet Food, Petco Health and Wellness Company Inc., Wellness Pet Co Inc., Hill's Pet Nutrition Inc., Tylee's, Blue Buffalo Co. Ltd., Freshpet Inc., Merrick Pet Care Inc., Primal Pet Foods Inc., Just Food For Dogs LLC, Fromm Family Foods LLC, Orijen Pet Foods, Bravo LLC, PetAg Inc., Natural Pet Food Group, Darwin's Natural Pet Products, Steve's Real Food Inc., Breeder's Choice Inc., Billy Margot Ltd., Nature's Diet, NRG Plus Ltd., Vital Essentials LLC, Answers Pet Food, SmallBatch Pets, K9 Natural, Happee Dawg, Raw Bistro Pet Fare, My Perfect Pet, Stella and Chewy's LLC.

North America was the largest region in the raw, fresh and frozen dog food market in 2024. The regions covered in the raw, fresh and frozen dog food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the raw, fresh and frozen dog food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Raw, fresh, and frozen dog food encompasses uncooked or minimally processed meals designed specifically to meet dogs' nutritional requirements. These foods aim to replicate the natural diet of wild dogs, offering several health advantages, including enhanced digestion, better nutrient absorption, and improved overall vitality and wellness.

The primary categories of raw, fresh, and frozen dog food include frozen food, raw food, and fresh food. Frozen dog food consists of meals that are either raw or cooked and then frozen to maintain freshness and nutrients. This category attracts pet owners who want convenience while ensuring their dogs receive high-quality nutrition. Flavors typically include chicken, beef, lamb, turkey, fish, and more. These foods serve various purposes, such as dental care, digestive health, bone and joint support, weight management, immune support, and energy and muscle maintenance. They are distributed through a range of sales channels, including wholesalers and distributors, modern trade, convenience stores, pharmacies, online retailers, pet specialty stores, and others.

The raw, fresh and frozen dog food market research report is one of a series of new reports that provides raw, fresh and frozen dog food market statistics, including raw, fresh and frozen dog food industry global market size, regional shares, competitors with a raw, fresh and frozen dog food market share, detailed raw, fresh and frozen dog food market segments, market trends, and opportunities, and any further data you may need to thrive in the raw, fresh and frozen dog food industry. This raw, fresh and frozen dog food research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The raw, fresh and frozen dog food market consists of sales raw meat, raw bones, organ meats, raw meat chunks, frozen raw meat tubes, and raw meat mixes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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