Survey of College Paid Digital Ad Marketing Practices

Table 1 Which digital marketing platforms has your institution used with paid advertising in the past three years?
Table 1.1.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? Facebook
Table 1.1.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? Facebook Broken out by tuition, $
Table 1.1.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? Facebook Broken out by enrollment
Table 1.1.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? Facebook Broken out by type of college or Carnegie Class
Table 1.1.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? Facebook Broken out by public or private college
Table 1.1.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? Facebook Broken out by age of respondent
Table 1.1.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? Facebook Broken out by gender of respondent
Table 1.2.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? Instagram
Table 1.2.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? Instagram Broken out by tuition, $
Table 1.2.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? Instagram Broken out by enrollment
Table 1.2.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? Instagram Broken out by type of college or Carnegie Class
Table 1.2.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? Instagram Broken out by public or private college
Table 1.2.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? Instagram Broken out by age of respondent
Table 1.2.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? Instagram Broken out by gender of respondent
Table 1.3.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? Twitter
Table 1.3.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? Twitter Broken out by tuition, $
Table 1.3.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? Twitter Broken out by enrollment
Table 1.3.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? Twitter Broken out by type of college or Carnegie Class
Table 1.3.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? Twitter Broken out by public or private college
Table 1.3.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? Twitter Broken out by age of respondent
Table 1.3.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? Twitter Broken out by gender of respondent
Table 1.4.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? SnapChat
Table 1.4.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? SnapChat Broken out by tuition, $
Table 1.4.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? SnapChat Broken out by enrollment
Table 1.4.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? SnapChat Broken out by type of college or Carnegie Class
Table 1.4.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? SnapChat Broken out by public or private college
Table 1.4.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? SnapChat Broken out by age of respondent
Table 1.4.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? SnapChat Broken out by gender of respondent
Table 1.5.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? Google Ads
Table 1.5.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? Google Ads Broken out by tuition. $
Table 1.5.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? Google Ads Broken out by enrollment
Table 1.5.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? Google Ads Broken out by type of college or Carnegie Class
Table 1.5.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? Google Ads Broken out by public or private college
Table 1.5.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? Google Ads Broken out by age of respondent
Table 1.5.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? Google Ads Broken out by gender of respondent
Table 1.6.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? Bing Ads
Table 1.6.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? Bing Ads Broken out by tuition, $
Table 1.6.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? Bing Ads Broken out by enrollment
Table 1.6.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? Bing Ads Broken out by type of college or Carnegie Class
Table 1.6.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? Bing Ads Broken out by public or private college
Table 1.6.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? Bing Ads Broken out by age of respondent
Table 1.6.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? Bing Ads Broken out by gender of respondent
Table 1.7.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? LinkedIn
Table 1.7.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? LinkedIn Broken out by tuition, $
Table 1.7.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? LinkedIn Broken out by enrollment
Table 1.7.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? LinkedIn Broken out by type of college or Carnegie Class
Table 1.7.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? LinkedIn Broken out by public or private college
Table 1.7.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? LinkedIn Broken out by age of respondent
Table 1.7.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? LinkedIn Broken out by gender of respondent
Table 1.8.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? TikTok
Table 1.8.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? TikTok Broken out by tuition, $
Table 1.9.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? TikTok Broken out by enrollment
Table 1.8.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? TikTok Broken out by type of college or Carnegie Class
Table 1.8.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? TikTok Broken out by public or private college
Table 1.8.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? TikTok Broken out by age of respondent
Table 1.8.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? TikTok Broken out by gender of respondent
Table 1.9.1 Which digital marketing platforms has your institution used with paid advertising in the past three years? YouTube
Table 1.9.2 Which digital marketing platforms has your institution used with paid advertising in the past three years? YouTube Broken out by tuition, $
Table 1.9.3 Which digital marketing platforms has your institution used with paid advertising in the past three years? YouTube Broken out by enrollment
Table 1.9.4 Which digital marketing platforms has your institution used with paid advertising in the past three years? YouTube Broken out by type of college or Carnegie Class
Table 1.9.5 Which digital marketing platforms has your institution used with paid advertising in the past three years? YouTube Broken out by public or private college
Table 1.9.6 Which digital marketing platforms has your institution used with paid advertising in the past three years? YouTube Broken out by age of respondent
Table 1.9.7 Which digital marketing platforms has your institution used with paid advertising in the past three years? YouTube Broken out by gender of respondent
Table 2.1 How has your institution's paid use of these platforms changed over the past three years?
Table 2.2 How has your institution's paid use of these platforms changed over the past three years? Broken out by tuition, $
Table 2.3 How has your institution's paid use of these platforms changed over the past three years? Broken out by enrollment
Table 2.4 How has your institution's paid use of these platforms changed over the past three years? Broken out by type of college or Carnegie Class
Table 2.5 How has your institution's paid use of these platforms changed over the past three years? Broken out by public or private college
Table 2.6 How has your institution's paid use of these platforms changed over the past three years? Broken out by age of respondent
Table 2.7 How has your institution's paid use of these platforms changed over the past three years? Broken out by gender of respondent
Table 3.1 How do you anticipate your use of paid digital marketing will change in the next year?
Table 3.2 How do you anticipate your use of paid digital marketing will change in the next year? Broken out by tuition, $
Table 3.3 How do you anticipate your use of paid digital marketing will change in the next year? Broken out by enrollment
Table 3.4 How do you anticipate your use of paid digital marketing will change in the next year? Broken out by type of college or Carnegie Class
Table 3.5 How do you anticipate your use of paid digital marketing will change in the next year? Broken out by public or private college
Table 3.6 How do you anticipate your use of paid digital marketing will change in the next year? Broken out by age of respondent
Table 3.7 How do you anticipate your use of paid digital marketing will change in the next year? Broken out by gender of respondent
Which single platform do you consider the most effective for attracting students? Why?
Which platform do you consider the least effective? Why?
Table 4.1 How much did your college spend on digital marketing for paid ads in the 2022-23 academic or fiscal year? (in USD)
Table 4.2 How much did your college spend on digital marketing for paid ads in the 2022-23 academic or fiscal year? (in USD) Broken out by tuition, $
Table 4.3 How much did your college spend on digital marketing for paid ads in the 2022-23 academic or fiscal year? (in USD) Broken out by enrollment
Table 4.4 How much did your college spend on digital marketing for paid ads in the 2022-23 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 4.5 How much did your college spend on digital marketing for paid ads in the 2022-23 academic or fiscal year? (in USD) Broken out by public or private college
Table 4.6 How much did your college spend on digital marketing for paid ads in the 2022-23 academic or fiscal year? (in USD) Broken out by age of respondent
Table 4.7 How much did your college spend on digital marketing for paid ads in the 2022-23 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 5.1 How much did your college spend on digital marketing for paid ads in the recent year, the 2023-24 academic or fiscal year? (in USD)
Table 5.2 How much did your college spend on digital marketing for paid ads in the recent year, the 2023-24 academic or fiscal year? (in USD) Broken out by tuition, $
Table 5.3 How much did your college spend on digital marketing for paid ads in the recent year, the 2023-24 academic or fiscal year? (in USD) Broken out by enrollment
Table 5.4 How much did your college spend on digital marketing for paid ads in the recent year, the 2023-24 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 5.5 How much did your college spend on digital marketing for paid ads in the recent year, the 2023-24 academic or fiscal year? (in USD) Broken out by public or private college
Table 5.6 How much did your college spend on digital marketing for paid ads in the recent year, the 2023-24 academic or fiscal year? (in USD) Broken out by age of respondent
Table 5.7 How much did your college spend on digital marketing for paid ads in the recent year, the 2023-24 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 6.1 How much do you expect that your college will spend on digital marketing for paid ads in the upcoming year, the 2024-25 academic or fiscal year? (in USD)
Table 6.2 How much do you expect that your college will spend on digital marketing for paid ads in the upcoming year, the 2024-25 academic or fiscal year? (in USD) Broken out by tuition, $
Table 6.3 How much do you expect that your college will spend on digital marketing for paid ads in the upcoming year, the 2024-25 academic or fiscal year? (in USD) Broken out by enrollment
Table 6.4 How much do you expect that your college will spend on digital marketing for paid ads in the upcoming year, the 2024-25 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 6.5 How much do you expect that your college will spend on digital marketing for paid ads in the upcoming year, the 2024-25 academic or fiscal year? (in USD) Broken out by public or private college
Table 6.6 How much do you expect that your college will spend on digital marketing for paid ads in the upcoming year, the 2024-25 academic or fiscal year? (in USD) Broken out by age of respondent
Table 6.7 How much do you expect that your college will spend on digital marketing for paid ads in the upcoming year, the 2024-25 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 7.1 Approximately what percentage of your total marketing budget for paid advertising is allocated to digital marketing?
Table 7.2 Approximately what percentage of your total marketing budget for paid advertising is allocated to digital marketing? Broken out by tuition, $
Table 7.3 Approximately what percentage of your total marketing budget for paid advertising is allocated to digital marketing? Broken out by enrollment
Table 7.4 Approximately what percentage of your total marketing budget for paid advertising is allocated to digital marketing? Broken out by type of college or Carnegie Class
Table 7.5 Approximately what percentage of your total marketing budget for paid advertising is allocated to digital marketing? Broken out by public or private college
Table 7.6 Approximately what percentage of your total marketing budget for paid advertising is allocated to digital marketing? Broken out by age of respondent
Table 7.7 Approximately what percentage of your total marketing budget for paid advertising is allocated to digital marketing? Broken out by gender of respondent
Table 8.1 How many staff members are dedicated largely to digital marketing efforts?
Table 8.2 How many staff members are dedicated largely to digital marketing efforts? Broken out by tuition, $
Table 8.3 How many staff members are dedicated largely to digital marketing efforts? Broken out by enrollment
Table 8.4 How many staff members are dedicated largely to digital marketing efforts? Broken out by type of college or Carnegie Class
Table 8.5 How many staff members are dedicated largely to digital marketing efforts? Broken out by public or private college
Table 8.6 How many staff members are dedicated largely to digital marketing efforts? Broken out by age of respondent
Table 8.7 How many staff members are dedicated largely to digital marketing efforts? Broken out by gender of respondent
Table 9.1 Over the past two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same?
Table 9.2 Over the past two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by tuition, $
Table 9.3 Over the past two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by enrollment
Table 9.4 Over the past two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by type of college or Carnegie Class
Table 9.5 Over the past two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by public or private college
Table 9.6 Over the past two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by age of respondent
Table 9.7 Over the past two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by gender of respondent
Table 10.1 Over the next two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same?
Table 10.2 Over the next two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by tuition, $
Table 10.3 Over the next two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by enrollment
Table 10.4 Over the next two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by type of college or Carnegie Class
Table 10.5 Over the next two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by public or private college
Table 10.6 Over the next two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by age of respondent
Table 10.7 Over the next two years has the amount of total staff time spent on paid digital marketing increased, decreased or remained the same? Broken out by gender of respondent
Table 11.1 How much did the college spend on Facebook advertising in the 2023-24 academic year? (in USD)
Table 11.2 How much did the college spend on Facebook advertising in the 2023-24 academic year? (in USD) Broken out by tuition, $
Table 11.3 How much did the college spend on Facebook advertising in the 2023-24 academic year? (in USD) Broken out by enrollment
Table 11.4 How much did the college spend on Facebook advertising in the 2023-24 academic year? (in USD) Broken out by type of college or Carnegie Class
Table 11.5 How much did the college spend on Facebook advertising in the 2023-24 academic year? (in USD) Broken out by public or private college
Table 11.6 How much did the college spend on Facebook advertising in the 2023-24 academic year? (in USD) Broken out by age of respondent
Table 11.7 How much did the college spend on Facebook advertising in the 2023-24 academic year? (in USD) Broken out by gender of respondent
What features of Facebook paid ads do you find most useful?
Table 12.1 Do you plan to spend more, less or about the same on Facebook ads in the upcoming year?
Table 12.2 Do you plan to spend more, less or about the same on Facebook ads in the upcoming year? Broken out by tuition, $
Table 12.3 Do you plan to spend more, less or about the same on Facebook ads in the upcoming year? Broken out by enrollment
Table 12.4 Do you plan to spend more, less or about the same on Facebook ads in the upcoming year? Broken out by type of college or Carnegie Class
Table 12.5 Do you plan to spend more, less or about the same on Facebook ads in the upcoming year? Broken out by public or private college
Table 12.6 Do you plan to spend more, less or about the same on Facebook ads in the upcoming year? Broken out by age of respondent
Table 12.7 Do you plan to spend more, less or about the same on Facebook ads in the upcoming year? Broken out by gender of respondent
Table 13.1 How much did the college spend on YouTube advertising in the 2023-24 academic of fiscal past year? (in USD)
Table 13.2 How much did the college spend on YouTube advertising in the 2023-24 academic of fiscal past year? (in USD) Broken out by tuition, $
Table 13.3 How much did the college spend on YouTube advertising in the 2023-24 academic of fiscal past year? (in USD)Broken out by enrollment
Table 13.4 How much did the college spend on YouTube advertising in the 2023-24 academic of fiscal past year? (in USD)Broken out by type of college or Carnegie Class
Table 13.5 How much did the college spend on YouTube advertising in the 2023-24 academic of fiscal past year? (in USD)Broken out by public or private college
Table 13.6 How much did the college spend on YouTube advertising in the 2023-24 academic of fiscal past year? (in USD)Broken out by age of respondent
Table 13.7 How much did the college spend on YouTube advertising in the 2023-24 academic of fiscal past year? (in USD)Broken out by gender of respondent
Table 14.1 Do you plan to spend more, less or about the same on YouTube ads in the upcoming year?
Table 14.2 Do you plan to spend more, less or about the same on YouTube ads in the upcoming year? Broken out by tuition, $
Table 14.3 Do you plan to spend more, less or about the same on YouTube ads in the upcoming year? Broken out by enrollment
Table 14.4 Do you plan to spend more, less or about the same on YouTube ads in the upcoming year? Broken out by type of college or Carnegie Class
Table 14.5 Do you plan to spend more, less or about the same on YouTube ads in the upcoming year? Broken out by public or private college
Table 14.6 Do you plan to spend more, less or about the same on YouTube ads in the upcoming year? Broken out by age of respondent
Table 14.7 Do you plan to spend more, less or about the same on YouTube ads in the upcoming year? Broken out by gender of respondent
What features of YouTube paid ads do you find most useful?
Table 15.1 How much did the college spend on Instagram advertising in the 2023-24 academic or fiscal year? (in USD)
Table 15.2 How much did the college spend on Instagram advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by tuition, $
Table 15.3 How much did the college spend on Instagram advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by enrollment
Table 15.4 How much did the college spend on Instagram advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 15.5 How much did the college spend on Instagram advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by public or private college
Table 15.6 How much did the college spend on Instagram advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by age of respondent
Table 15.7 How much did the college spend on Instagram advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 16.1 Do you plan to spend more, less or about the same on Instagram ads in the upcoming year?
Table 16.2 Do you plan to spend more, less or about the same on Instagram ads in the upcoming year? Broken out by tuition, $
Table 16.3 Do you plan to spend more, less or about the same on Instagram ads in the upcoming year? Broken out by enrollment
Table 16.4 Do you plan to spend more, less or about the same on Instagram ads in the upcoming year? Broken out by type of college or Carnegie Class
Table 16.5 Do you plan to spend more, less or about the same on Instagram ads in the upcoming year? Broken out by public or private college
Table 16.6 Do you plan to spend more, less or about the same on Instagram ads in the upcoming year? Broken out by age of respondent
Table 16.7 Do you plan to spend more, less or about the same on Instagram ads in the upcoming year? Broken out by gender of respondent
What features of Instagram paid ads do you find most useful?
Table 17.1 How much did the college spend on Snapchat paid advertising in the 2023-24 academic or fiscal year? (in USD)
Table 17.2 How much did the college spend on Snapchat paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by tuition, $
Table 17.3 How much did the college spend on Snapchat paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 17.4 How much did the college spend on Snapchat paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by enrollment
Table 17.5 How much did the college spend on Snapchat paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by public or private college
Table 17.6 How much did the college spend on Snapchat paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by age of respondent
Table 17.7 How much did the college spend on Snapchat paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 18.1 Do you plan to spend more, less or about the same on SnapChat ads in the upcoming year?
Table 18.2 Do you plan to spend more, less or about the same on SnapChat ads in the upcoming year? Broken out by tuition, $
Table 18.3 Do you plan to spend more, less or about the same on SnapChat ads in the upcoming year? Broken out by enrollment
Table 18.4 Do you plan to spend more, less or about the same on SnapChat ads in the upcoming year? Broken out by type of college or Carnegie Class
Table 18.5 Do you plan to spend more, less or about the same on SnapChat ads in the upcoming year? Broken out by public or private college
Table 18.6 Do you plan to spend more, less or about the same on SnapChat ads in the upcoming year? Broken out by age of respondent
Table 18.7 Do you plan to spend more, less or about the same on SnapChat ads in the upcoming year? Broken out by gender of respondent
What features of SnapChat paid ads do you find most useful?
Table 19.1 How much did the college spend on Bing Ads paid advertising in the 2023-24 academic or fiscal year? (in USD)
Table 19.2 How much did the college spend on Bing Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by tuition, $
Table 18.3 How much did the college spend on Bing Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by enrollment
Table 19.4 How much did the college spend on Bing Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 19.5 How much did the college spend on Bing Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by public or private college
Table 19.6 How much did the college spend on Bing Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by age of respondent
Table 19.7 How much did the college spend on Bing Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 20.1 Do you plan to spend more, less or about the same on Bing ads in the upcoming year?
Table 20.2 Do you plan to spend more, less or about the same on Bing ads in the upcoming year? Broken out by tuition, $
Table 20.3 Do you plan to spend more, less or about the same on Bing ads in the upcoming year? Broken out by enrollment
Table 20.4 Do you plan to spend more, less or about the same on Bing ads in the upcoming year? Broken out by type of college or Carnegie Class
Table 20.5 Do you plan to spend more, less or about the same on Bing ads in the upcoming year? Broken out by public or private college
Table 20.6 Do you plan to spend more, less or about the same on Bing ads in the upcoming year? Broken out by age of respondent
Table 20.7 Do you plan to spend more, less or about the same on Bing ads in the upcoming year? Broken out by gender of respondent
What features of Bing paid ads do you find most useful?
Table 21.1 How much did the college spend on Google Ads paid advertising in the 2023-24 academic or fiscal year? (in USD)
Table 21.2 How much did the college spend on Google Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by tuition, $
Table 21.3 How much did the college spend on Google Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by enrollment
Table 21.4 How much did the college spend on Google Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 21.5 How much did the college spend on Google Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by public or private college
Table 21.6 How much did the college spend on Google Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by age of respondent
Table 21.7 How much did the college spend on Google Ads paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 22.1 Do you plan to spend more, less or about the same on Google Ads in the upcoming year?
Table 22.2 Do you plan to spend more, less or about the same on Google Ads in the upcoming year? Broken out by tuition, $
Table 22.3 Do you plan to spend more, less or about the same on Google Ads in the upcoming year? Broken out by enrollment
Table 22.4 Do you plan to spend more, less or about the same on Google Ads in the upcoming year? Broken out by type of college or Carnegie Class
Table 22.5 Do you plan to spend more, less or about the same on Google Ads in the upcoming year? Broken out by public or private college
Table 22.6 Do you plan to spend more, less or about the same on Google Ads in the upcoming year? Broken out by age of respondent
Table 22.7 Do you plan to spend more, less or about the same on Google Ads in the upcoming year? Broken out by gender of respondent
What features of Google paid ads do you find most useful?
Table 23.1 How much did the college spend on TikTok paid advertising in the 2023-24 academic or fiscal year? (in USD)
Table 23.2 How much did the college spend on TikTok paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by tuition, $
Table 23.3 How much did the college spend on TikTok paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by enrollment
Table 23.4 How much did the college spend on TikTok paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by type of college or Carnegie Class
Table 23.5 How much did the college spend on TikTok paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by public or private college
Table 23.6 How much did the college spend on TikTok paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by age of respondent
Table 23.7 How much did the college spend on TikTok paid advertising in the 2023-24 academic or fiscal year? (in USD) Broken out by gender of respondent
Table 24.1 Do you plan to spend more, less or about the same on TikTok in the upcoming year?
Table 24.2 Do you plan to spend more, less or about the same on TikTok in the upcoming year? Broken out by tuition, $
Table 24.3 Do you plan to spend more, less or about the same on TikTok in the upcoming year? Broken out by enrollment
Table 24.4 Do you plan to spend more, less or about the same on TikTok in the upcoming year? Broken out by type of college or Carnegie Class
Table 24.5 Do you plan to spend more, less or about the same on TikTok in the upcoming year? Broken out by public or private college
Table 24.6 Do you plan to spend more, less or about the same on TikTok in the upcoming year? Broken out by age of respondent
Table 24.7 Do you plan to spend more, less or about the same on TikTok in the upcoming year? Broken out by gender of respondent
What features of TikTok paid ads do you find most useful?
Table 25.1 Has the college ever hired a consultant to advise it on its digital advertising?
Table 25.2 Has the college ever hired a consultant to advise it on its digital advertising? Broken out by tuition, $
Table 25.3 Has the college ever hired a consultant to advise it on its digital advertising? Broken out by enrollment
Table 25.4 Has the college ever hired a consultant to advise it on its digital advertising? Broken out by type of college or Carnegie Class
Table 25.5 Has the college ever hired a consultant to advise it on its digital advertising? Broken out by public or private college
Table 25.6 Has the college ever hired a consultant to advise it on its digital advertising? Broken out by age of respondent
Table 25.7 Has the college ever hired a consultant to advise it on its digital advertising? Broken out by gender of respondent
What advice can you offer to your peers on college digital marketing?