Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will remain predominant in the country. The cost-of-living crisis has hit the slowly growing middle class, clouting its development, while high income inequality leaves the bottom of the pyramid vulnerable.
The Brazil: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Brazil: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Key findings
- Key drivers affecting consumers in Brazil in 2023
- How developments today shape the consumer of tomorrow
- Raised cholesterol is the biggest health risk amongst Brazilians
- São Paulo to remain the epicentre of consumer expenditure in Brazil
- Opportunities for growth
- One in five Brazilians continue to live in rented accommodation
- Brazilians hungry for simplification through technology
- Millennials are the most optimistic about their future spending priorities
- Campinas to see highest consumer expenditure as transport and housing cost increase
- Key findings consumer survey
- Gen X willing to spend extra on naturally healthy foods and beverages
- Brazilian consumers on the lookout for bargains as prices of everyday goods go up
- Brazilians place high importance and relevance on environmental concerns
- Consumers trying to be more active in their saving priorities
- Positive work-life balance remains major priority for Brazilian workers
