The Global Broccoli Powder Market size is expected to reach $106.8 million by 2031, rising at a market growth of 10.8% CAGR during the forecast period. In the year 2023, the market attained a volume of 816 tonnes, experiencing a growth of 10.8% (2020-2023).
The vegan and vegetarian movement has become a mainstream dietary choice in Europe, especially in countries like Germany, the U.K., and the Netherlands. Germany, in particular, has established itself as a leader in the vegan food industry, with over 10% of its population identifying as vegetarian or vegan. Organic, plant-based products are highly valued by consumers in this region, and broccoli powder is a natural match for these trends. Therefore, the Europe segment acquired 31% revenue share in the market in 2023. In terms of volume, 249.63 tonnes of Broccoli powder is expected to be utilized in this region by the year 2031. The popularity of functional foods, combined with a strong demand for organic supplements, has solidified Europe as a key region for broccoli powder demand.
Functional foods support specific health goals, such as improving heart health, boosting immunity, or reducing inflammation. Broccoli powder, rich in essential nutrients, phytochemicals like sulforaphane, and antioxidants, fits perfectly within this category. Sulforaphane, a compound present in broccoli, has been extensively investigated for its potential to mitigate the risk of specific cancers, such as breast, prostate, and colon cancer, as well as to offer anti-inflammatory and cardiac health benefits. Hence, as consumers increasingly prioritize their health, the demand for functional foods incorporating broccoli powder is set to grow worldwide.
Moreover, with consumers increasingly shifting toward online shopping for health and wellness products, e-commerce platforms have become key enablers of market expansion for niche products like broccoli powder. According to the United Nations Conference on Trade and Development (UNCTAD), the proportion of online retail sales in total retail sales increased from 16% to 19% in 2020 as a result of the significant increase in e-commerce and the movement restrictions imposed by COVID-19. Consequently, the market has experienced substantial growth as a result of the global reach of online platforms, the ability to compare and review products, and the simplicity of access.
However, although broccoli powder is rich in essential nutrients like vitamins C and K, fiber, and antioxidants, it remains a relatively niche product in the broader health supplement industry. Many consumers are unaware of its existence, let alone its specific health benefits, such as promoting heart health, improving digestion, or supporting the immune system. This low level of awareness makes it difficult for broccoli powder to gain traction in a competitive market dominated by more popular health products. Hence, the lack of consumer awareness limits immediate sales and adds to the long-term challenge of building market recognition.
The vegan and vegetarian movement has become a mainstream dietary choice in Europe, especially in countries like Germany, the U.K., and the Netherlands. Germany, in particular, has established itself as a leader in the vegan food industry, with over 10% of its population identifying as vegetarian or vegan. Organic, plant-based products are highly valued by consumers in this region, and broccoli powder is a natural match for these trends. Therefore, the Europe segment acquired 31% revenue share in the market in 2023. In terms of volume, 249.63 tonnes of Broccoli powder is expected to be utilized in this region by the year 2031. The popularity of functional foods, combined with a strong demand for organic supplements, has solidified Europe as a key region for broccoli powder demand.
Functional foods support specific health goals, such as improving heart health, boosting immunity, or reducing inflammation. Broccoli powder, rich in essential nutrients, phytochemicals like sulforaphane, and antioxidants, fits perfectly within this category. Sulforaphane, a compound present in broccoli, has been extensively investigated for its potential to mitigate the risk of specific cancers, such as breast, prostate, and colon cancer, as well as to offer anti-inflammatory and cardiac health benefits. Hence, as consumers increasingly prioritize their health, the demand for functional foods incorporating broccoli powder is set to grow worldwide.
Moreover, with consumers increasingly shifting toward online shopping for health and wellness products, e-commerce platforms have become key enablers of market expansion for niche products like broccoli powder. According to the United Nations Conference on Trade and Development (UNCTAD), the proportion of online retail sales in total retail sales increased from 16% to 19% in 2020 as a result of the significant increase in e-commerce and the movement restrictions imposed by COVID-19. Consequently, the market has experienced substantial growth as a result of the global reach of online platforms, the ability to compare and review products, and the simplicity of access.
However, although broccoli powder is rich in essential nutrients like vitamins C and K, fiber, and antioxidants, it remains a relatively niche product in the broader health supplement industry. Many consumers are unaware of its existence, let alone its specific health benefits, such as promoting heart health, improving digestion, or supporting the immune system. This low level of awareness makes it difficult for broccoli powder to gain traction in a competitive market dominated by more popular health products. Hence, the lack of consumer awareness limits immediate sales and adds to the long-term challenge of building market recognition.
Driving and Restraining Factors
Drivers
- Increasing Demand for Functional Foods
- Rise Of Vegan and Vegetarian Diets
- Growth of E-Commerce Platforms
Restraints
- Limited Consumer Awareness of Broccoli Powder
- Competition from Alternative Products
Opportunities
- Rising Demand for Organic Products
- Increased Use in Infant Nutrition
Challenges
- Substantial Taste and Texture Issues
- Short Shelf Life of Broccoli Powder
Nature Outlook
Based on nature, the market is bifurcated into conventional and organic. The conventional segment garnered 82% revenue share in the market in 2023. In terms of volume, 1,286.61 tonnes of conventional Broccoli powder is expected to be utilized by the year 2031. Conventional broccoli powder's extensive availability and lower production costs are the primary factors contributing to its dominance, which has made it more accessible to a broader consumer base. Conventional broccoli powder also benefits from established supply chains and mass production capabilities, further boosting its market presence and affordability, particularly in regions with high demand for nutrient-rich, budget-friendly food products.Application Outlook
On the basis of application, the market is classified into nutritional supplements, food & beverages, cosmetics, animal feed, and others. The food & beverages segment acquired 45% revenue share in the market in 2023. In terms of volume, 641.80 tonnes of Broccoli powder is expected to be utilized in food & beverages by the year 2031. There is an increasing consumer demand for functional foods that provide health benefits, including immune support and overall wellness, which may account for this dominance.
Distribution Channel Outlook
By distribution channel, the market is divided into B2B and B2C. The B2C segment garnered 22% revenue share in the market in 2023. In terms of volume, 360.39 tonnes of Broccoli powder is expected to be sold through B2C by the year 2031. Health-conscious individuals purchase broccoli powder through online platforms, health food stores, and supermarkets for personal use, adding it to their diets for its nutrient-dense properties. Increasing knowledge of micronutrients as well as the ease with which consumers may acquire and purchase broccoli powder, which has been made possible by the growth of e-commerce, are directly responsible for the growth of the segment.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 37% revenue share in the market in 2023. In terms of volume, 343.22 tonnes of Broccoli powder is expected to be utilized in the region by the year 2031. This dominance is primarily driven by the growing health consciousness among consumers and the strong demand for organic and functional food products in the U.S. and Canada. The increasing prevalence of broccoli powder as a key ingredient in health-focused snacks, nutritional supplements, and smoothies has been further fueled by the emergence of plant-based diets and veganism in North America.List of Key Companies Profiled
- Nutra Green Biotechnology Co., Ltd.
- Saipro Biotech Private Limited
- Nutradry Pty. Ltd.
- Xi'an Lifewe Biological Technology Co., Ltd.
- Pioneer Herb Industrial Co.,Ltd.
- American International Foods, Inc.
- Nutraonly (Xi'an) Nutritions Inc.
- Incoltec
- VehGro B.V.
Market Report Segmentation
By Nature (Volume, Tonnes, USD Million, 2020-2031)
- Conventional
- Organic
By Distribution Channel (Volume, Tonnes, USD Million, 2020-2031)
- B2B
- B2C
By Application (Volume, Tonnes, USD Million, 2020-2031)
- Food and Beverages
- Nutritional Supplements
- Cosmetics
- Animal Feed
- Other Applications
By Geography (Volume, Tonnes, USD Million, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Broccoli Powder Market by Nature
Chapter 5. Global Broccoli Powder Market by Distribution Channel
Chapter 6. Global Broccoli Powder Market by Application
Chapter 7. Global Broccoli Powder Market by Region
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Broccoli Powder market report include:- Nutra Green Biotechnology Co., Ltd.
- Saipro Biotech Private Limited
- Nutradry Pty. Ltd.
- Xi'an Lifewe Biological Technology Co., Ltd.
- Pioneer Herb Industrial Co.,Ltd.
- American International Foods, Inc.
- Nutraonly (Xi'an) Nutritions Inc.
- Incoltec
- VehGro B.V.
Methodology
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