Electronic (E) Brokerages Market Report 2026

The electronic (e) brokerages market size has grown rapidly in recent years. It will grow from $13.22 billion in 2025 to $14.61 billion in 2026 at a compound annual growth rate (CAGR) of 10.5%. The growth in the historic period can be attributed to growth in retail investor participation, expansion of internet and smartphone penetration, increased availability of online financial data, rising demand for self-directed investment platforms, broader access to global equity markets.

The electronic (e) brokerages market size is expected to see rapid growth in the next few years. It will grow to $21.75 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to growing adoption of ai-powered investment advisory tools, increasing integration of crypto and digital assets trading, rising regulatory focus on digital trading platforms, expansion of personalized investment solutions, increasing demand for advanced risk management tools. Major trends in the forecast period include increasing adoption of mobile-first trading platforms, rising use of algorithmic and ai-driven trading tools, growing demand for real-time market analytics, expansion of low-cost and zero-commission trading models, enhanced focus on user experience and interface design.

The increasing involvement of Millennial and Gen Z investors is expected to drive the growth of the electronic (E) brokerage market. Millennial investors, born between 1981 and 1996, and Gen Z investors, born from the late 1990s to the early 2010s, are actively participating in the financial markets. Their tech-savvy nature, easy access to financial information, low-cost trading platforms, and interest in socially responsible investing contribute to their rising investment activity. Additionally, social media influence, goals of financial independence, and engaging investment tools further fuel their involvement. E-brokerages support this trend by offering user-friendly, accessible platforms for trading with lower fees and greater transparency. For example, a report from Broadridge Financial Solutions, Inc., a US-based financial technology firm, revealed in May 2024 that asset ownership among younger investors has notably increased. Gen-Z ownership grew from 0.2% to 0.4%, while Millennials saw their ownership more than double from 2% to 6%. This growing participation from younger generations is driving the expansion of the electronic (E) brokerage market.

Key players in the electronic (E) brokerage market are developing AI-powered trading platforms to boost trading efficiency, offer personalized investment strategies, and enhance the overall user experience. AI-backed trading solutions use artificial intelligence and machine learning to analyze large volumes of market data, forecast trends, and execute trades with greater precision. For instance, in January 2023, Octanom Tech Pvt. Ltd., an India-based financial technology company, launched Hedged, an e-brokerage platform designed for advanced trading and investment strategies. The platform offers hedged options trades using proprietary algorithms and includes the Nifty Crash Meter, a predictive tool for anticipating market fluctuations and enabling investors to adjust their portfolios proactively.

In May 2024, Woori Financial Group, a South Korea-based financial services holding company, acquired Korea Foss Securities for an undisclosed sum. This acquisition aims to strengthen Woori Financial Group's position in the market by expanding its financial services portfolio and leveraging Korea Foss Securities' expertise to enhance its investment capabilities and competitiveness in the brokerage industry. Korea Foss Securities Co. Ltd. is a South Korea-based online brokerage firm that provides comprehensive financial services and investment solutions.

Major companies operating in the electronic (e) brokerages market are Fidelity Investments Inc, The Charles Schwab Corporation, Interactive Brokers Group Inc, Robinhood Markets Inc, IG Group Holdings plc, Plus500 Ltd, Saxo Bank AS, eToro Group Ltd, TradeStation Group Inc, Questrade Inc, Webull Corporation, DEGIRO BV, NinjaTrader Group LLC, tastytrade Inc, Firstrade Securities Inc, Stocktrade, XTB SA, Hargreaves Lansdown plc, CMC Markets plc, Upstox.

North America was the largest region in the electronic (E) brokerages market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electronic (e) brokerages market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electronic (e) brokerages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The electronic (E) brokerages market consists of revenues earned by entities by providing services such as real-time market data, portfolio management, educational resources, and customer support. The market value includes the value of related goods sold by the service provider or included within the service offering. The electronic (E) brokerages market also includes sales of online trading platforms, investment research and tools, and automated trading systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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