Educational Tourism Market Report 2024

This Educational Tourism industry report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The educational tourism market size has grown rapidly in recent years. It will grow from $341.46 billion in 2023 to $382.9 billion in 2024 at a compound annual growth rate (CAGR) of 12.1%. The growth during the historic period can be attributed to increased globalization, higher demand for cultural exchange, growth in international partnerships between educational institutions, rising disposable incomes, a greater emphasis on experiential learning, and the expansion of study abroad programs.

The educational tourism market size is expected to see rapid growth in the next few years. It will grow to $607.45 billion in 2028 at a compound annual growth rate (CAGR) of 12.2%. The anticipated growth in the forecast period can be attributed to a rising demand for global learning experiences, increased popularity of study abroad programs, growing support from governments and institutions, expanding middle-class populations, a stronger emphasis on cultural exchange, and the proliferation of online educational platforms. Key trends expected during this period include advancements in digital learning platforms, the adoption of virtual and hybrid learning experiences, sustainability and eco-friendly travel practices, integration of augmented and virtual reality, and innovations in customized educational travel experiences.

The increasing demand for international education is expected to drive the growth of the educational tourism market. This demand is fueled by globalization, enhanced career opportunities, higher quality education, cultural exchange, availability of specialized programs, and economic growth in emerging markets. International education encourages educational tourism by drawing students and educators abroad for academic programs, cultural experiences, and research opportunities, thus fostering global understanding and cultural exchange. For example, in November 2023, the Institute of International Education (IIE), a US-based non-profit organization, reported that over 1 million international students enrolled in higher education institutions during the 2022-2023 academic year, marking a 12% increase from the previous year. Consequently, the rising demand for international education is propelling the growth of the educational tourism market.

Key players in the educational tourism market are developing virtual classroom platforms to offer students and educators international educational experiences without the need for physical travel. These platforms enable live interactions, collaborative projects, and access to diverse educational content, facilitating engagement with different cultures and educational systems remotely. For instance, in June 2022, Avantis Education, a UK-based e-learning company, launched Eduverse, a virtual classroom platform aimed at transforming remote learning. Eduverse features advanced AI-driven personalized learning paths, real-time collaboration tools, and immersive 3D environments to boost student engagement and educational outcomes. The platform allows educators to conduct interactive classes, virtual field trips, and hands-on experiments remotely, enabling students to interact as avatars in a secure and controlled environment both inside and outside the classroom.

In February 2024, STIC Travel, an India-based travel service provider, collaborated with Mastereign Group to advance educational tourism for Indian students. This partnership will introduce innovative educational tours tailored for the Indian market, focusing on immersive learning experiences in Singapore. Mastereign Group will organize these educational tours, offering students insights into Singapore's sustainability initiatives, technological advancements, and cultural heritage. Mastereign Group, based in Singapore, is a professional training and coaching company that provides educational tours, cultural exchange, and enrichment programs.

Major companies operating in the educational tourism market are EF Education First, CIEE Council on International Educational Exchange, Brightspark Travel Inc., Contiki (US) Holdings Inc., Key Travel Limited, American Institute For Foreign Study, Road Scholar, ACIS Educational Tours, Ellison Travel &Tours Ltd., GVI Company, Academic Programs International, Cultural Vistas, WEP International, Capital Tours Inc., Stratix Consultants, Straight A Tours, Global Volunteers, Go Eco, Futures Abroad, GoIreland, IQ Education Consultants, M.K.H Consultancy Services, Meridean Overseas, Qadri International Education Consultancy, AAI Edutourz Pvt Ltd.

North America was the largest region in the educational tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the educational tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the educational tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Educational tourism involves traveling to various destinations to explore their culture, history, and heritage through activities such as visiting museums, historical sites, and participating in educational programs. This form of tourism aims to promote personal growth, broaden perspectives, and enhance knowledge in different subjects while immersing travelers in the local environment. It encourages cultural exchange and lifelong learning beyond conventional classroom settings.

The main types of education within the educational tourism market include primary, secondary, college, and postgraduate levels. Primary educational tourism targets travel programs for young students in elementary or primary school, typically aged 6 to 12 years. The age groups for educational tourism vary from under 12 years to 41-55 years, and the range of occupations includes students, scholars, teachers, government officials, corporate managers, enterprise owners, workers, and others.

The educational tourism market research report is one of a series of new reports that provides educational tourism market statistics, including the educational tourism industry global market size, regional shares, competitors with educational tourism market share, detailed educational tourism market segments, market trends, and opportunities, and any further data you may need to thrive in the educational tourism industry. These educational tourism market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The educational tourism market includes revenues earned by entities by providing services such as educational programs and courses, cultural immersion activities, visits to institutions, workshops and seminars, volunteering opportunities, and support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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