Digital Label Printer Market Report 2026

The digital label printer market size has grown strongly in recent years. It will grow from $9.27 billion in 2025 to $9.86 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to expansion of packaged goods manufacturing, growth in retail and logistics labeling needs, increasing adoption of digital printing solutions, availability of advanced inkjet technologies, rising demand for fast turnaround printing.

The digital label printer market size is expected to see strong growth in the next few years. It will grow to $12.62 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing demand for smart and trackable labels, rising focus on sustainable packaging, expansion of e-commerce and logistics operations, growing adoption of automation in printing facilities, increasing integration of AI-based print quality control. Major trends in the forecast period include growing adoption of short-run digital label printing, rising demand for customized and variable data labels, expansion of high-resolution printing technologies, increasing use of sustainable ink formulations, enhanced focus on production flexibility.

The rising demand for food and beverages is expected to drive the growth of the digital label printer market going forward. The food and beverage sector includes all consumable items that provide nutrition and hydration, and demand in this sector is increasing due to population growth, changing consumer preferences, and greater interest in ready-to-eat, premium, organic, and convenience products. Digital label printers enable the industry to produce high-quality, cost-effective, and versatile labels that comply with regulatory requirements while supporting branding and marketing objectives. For instance, in April 2024, the National Association of Convenience Stores, a US-based trade association, reported that foodservice sales - including prepared foods, commissary items, and dispensed beverages - accounted for 26.9% of in-store sales in 2023, up from 25.6% in 2022. Additionally, prepared food sales per store per month rose by 12.2% in 2023 compared to 2022. Therefore, the increasing demand for food and beverages is propelling growth in the digital label printer market.

Major companies operating in the digital label printer market are increasingly focusing on technological innovations, such as high-performance digital label presses and direct-to-package printers, to improve efficiency, reduce costs, and meet growing demand for customized and sustainable packaging solutions. High-performance digital label presses and direct-to-package printers enable high-speed, precise printing of durable labels and direct graphics on various packaging substrates, supporting flexible, short-run, and on-demand production for consumer goods and industrial applications. For instance, in April 2025, AstroNova, a US-based digital print technology company, launched the QL-425 and QL-435 QuickLabel digital label presses along with the VP-800 direct-to-package printer at FESPA Global Print Expo 2025. The QL-425 and QL-435 feature wide-format printing, intelligent machine monitoring, and modular components, enabling label converters to scale production efficiently while reducing operating costs. The VP-800 allows printing on sustainable packaging materials such as corrugated cardboard, die-cut boxes, envelopes, paper bags, and wood, supporting eco-friendly initiatives without compromising print quality.

In May 2024, AstroNova Inc., a US-based provider of product identification and digital printing solutions, acquired MTEX NS, a Portugal-based industrial digital printing solutions provider, for an undisclosed amount. With this acquisition, AstroNova aims to expand its footprint in the color digital package printing market, broaden its product identification portfolio, and enter adjacent markets including flexible packaging, labels, and textile printing.

Major companies operating in the digital label printer market are HP Inc., Canon Inc., Ricoh Company Ltd., Seiko Epson Corporation, Xerox Corporation, Brother Industries Ltd., Toshiba TEC Corporation, SATO Holdings Corporation, Domino Printing Sciences PLC, Weber Packaging Solutions Inc., Heidelberger Druckmaschinen AG, Primera Technology Inc., Dantex Group Limited, SCREEN Graphic Solutions Co. Ltd., Focus Label Ltd., NeuraLabel Printing Solutions, Nilpeter A/S, Allen Datagraph Systems Inc., Valloy Inc., Colordyne Technologies LLC.

Asia-Pacific was the largest region in the digital label printer market in 2025. The regions covered in the digital label printer market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital label printer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital label printer market consists of sales of thermal printers, direct printers, and hybrid printers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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