Digital Label Printer Market Report 2024

This Digital Label Printer industry report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The digital label printer market size has grown strongly in recent years. It will grow from $8.22 billion in 2023 to $8.77 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth during the historic period can be attributed to the rising demand for customized and personalized labels, heightened awareness and regulatory pressure around environmental sustainability, the growing need from various industries such as food and beverages, the increasing adoption of digital printing, and the expanding demand for customized labels and packaging.

The digital label printer market size is expected to see strong growth in the next few years. It will grow to $11.41 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The growth expected in the forecast period can be attributed to the rapid expansion of e-commerce, increasing regulatory demands for product labeling, the growing use of apps and other digital content, rising demand for tamper-proof and anti-counterfeit labeling solutions, and a heightened need for aggressive branding and marketing. Key trends in the forecast period include the integration of smart technologies, the adoption of radio frequency identification (RFID) and near-field communication (NFC) technologies for smart labels, the use of sustainable and biodegradable materials for labels, the introduction of cutting-edge printing technologies, and a shift from traditional printing methods to inkjet technology.

The growing demand for food and beverages is expected to drive the expansion of the digital label printer market. Food and beverages include all consumable items that provide essential nutrition and hydration. This rising demand is attributed to factors such as population growth, increased consumer preference for ready-to-eat foods, and a growing interest in premium, organic, and convenience items. Digital label printers play a crucial role in the food and beverage sector by offering a versatile, efficient, and cost-effective solution for producing high-quality labels that fulfill both regulatory requirements and marketing objectives. For example, in April 2022, Common Thread Collective, a US-based e-commerce growth agency, reported that global food and beverage sales increased from $435.3 billion in 2021 to $506 billion in 2022, with projections indicating a rise to $857 billion by 2025. Thus, the surge in food and beverage demand is fueling the growth of the digital label printer market.

Key players in the digital label printer market are concentrating on developing advanced printing technologies, such as laser-enhanced print technology (LEPx), to address the industry's evolving needs for quality, customization, and efficiency in labeling. LEPx technology employs lasers to improve the printing process, delivering high-resolution and superior-quality output. For instance, in May 2022, HP Indigo, an Israel-based provider of digital printing solutions for labels and packaging, launched the HP Indigo V12 Digital Press. This press incorporates the new LEPx technology, enabling it to print at speeds of 120 linear meters per minute, thus enhancing efficiency for high-volume label production. The V12 offers high-definition prints with a resolution of 1600 dpi (dots per inch) and supports a broad color gamut, reproducing 97% of PANTONE colors.

In August 2022, AstroNova, Inc., a US-based innovator in printing solutions, acquired Astro Machine Corporation for $17.1 million. This acquisition allows AstroNova to leverage Astro Machine's established products and expertise, thereby enhancing its offerings and customer service capabilities within the industry. Astro Machine Corporation is a US-based manufacturer specializing in digital label printers.

Major companies operating in the digital label printer market are HP Inc., Honeywell International Inc., Canon Inc., Ricoh Company Ltd., Seiko Epson Corporation, Xerox Corporation, Brother Industries Ltd., Lexmark International Inc., Toshiba TEC Corporation, SATO Holdings Corporation, Domino Printing Sciences PLC, Weber Packaging Solutions Inc., Heidelberger Druckmaschinen AG, Primera Technology Inc., The Imaging Systems Group Inc., Microboards Technology LLC, Dantex Group Limited, SCREEN Graphic Solutions Co Ltd., Focus Label Ltd., NeuraLabel Printing Solutions, Nilpeter A/S, Allen Datagraph Systems Inc., Valloy Inc., Colordyne Technologies LLC.

Asia-Pacific was the largest region in the digital label printer market in 2023. The regions covered in the digital label printer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital label printer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A digital label printer is a device that utilizes digital technology to create labels directly from digital files. These printers use electronic processes to apply ink or toner onto label materials. Digital label printers are extensively used in industries such as retail, manufacturing, logistics, and healthcare, where accurate, customizable, and high-quality labeling is crucial.

The primary types of digital label printers include dye inkjet digital label presses, pigment inkjet label presses, digital laser label presses, and others. Dye inkjet digital label presses use water-soluble, dye-based inks that deliver vibrant, high-resolution color output. The different ink types include solvent-based, water-based, ultraviolet (UV) based, and others. The technology options include inkjet printers, laser printers, and more. These printers are utilized by various end-users, including the food and beverage, personal care and cosmetics, pharmaceutical, home care, consumer durables, and electronics goods (CDEG) industries, among others.

The digital label printer market research report is one of a series of new reports that provides digital label printer market statistics, including digital label printer industry global market size, regional shares, competitors with a digital label printer market share, detailed digital label printer market segments, market trends, and opportunities, and any further data you may need to thrive in the digital label printer industry. This digital label printer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital label printer market consists of sales of thermal printers, direct printers, and hybrid printers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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