Deepfake AI Market Report 2024

This Deepfake AI industry report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The deepfake AI market size has grown exponentially in recent years. It will grow from $0.65 billion in 2023 to $0.82 billion in 2024 at a compound annual growth rate (CAGR) of 25.9%. The growth during the historic period can be attributed to several factors such as the impact on consumer electronics, the expansion of digital content creation, the rise of virtual reality (VR) and augmented reality (AR), increasing demand for entertainment and media content, and greater accessibility to data and computing power.

The deepfake AI market size is expected to see exponential growth in the next few years. It will grow to $2.06 billion in 2028 at a compound annual growth rate (CAGR) of 26%. The anticipated growth in the forecast period can be attributed to several factors such as the impact on advertising effectiveness, applications in sports analytics, rising demand for realistic virtual assistants, the need for synthetic data generation, and applications in cybersecurity and fraud detection. Key trends during this period include advancements in computational photography, integration with smart city initiatives, personalized gaming experiences, convergence with other AI technologies, and progress in voice cloning.

The anticipated growth of the deepfake AI market is driven by the rise of manipulated media. Manipulated media involves digital content, such as images, videos, or audio, that has been altered or fabricated using various techniques, often with the intention to deceive or mislead. This increase is due to advancements in artificial intelligence and machine learning technologies, greater access to powerful digital tools, and the widespread use of social media platforms that accelerate the dissemination of altered content. Deepfake AI plays a key role in creating highly realistic but fabricated media that misrepresents reality. For example, in December 2022, the NATO Strategic Communications Centre Of Excellence reported that inauthentic activity on platforms such as Instagram was 96% in 2021 and 100% in 2022, while on TikTok it was 85% in 2021 and 97% in 2022. Therefore, the rise of manipulated media is fueling the growth of the deepfake AI market.

Leading companies in the deepfake AI market are focusing on developing advanced solutions, such as real-time analysis, to maintain a competitive edge. Real-time analysis involves examining data and providing insights or responses almost instantly as the data is received. For instance, in March 2024, BioID GmbH, a Germany-based company specializing in face detection, launched a new version of its deepfake detection software. This software secures biometric authentication and digital identity verification by detecting manipulated images and videos, offering real-time analysis and feedback.

In May 2024, McAfee Corp., a US-based computer security software company, teamed up with Intel to enhance its AI-powered deepfake detection technology. This partnership utilizes the Neural Processing Unit (NPU) in Intel CoreTM Ultra processor-based PCs to address concerns over deepfake scams and misinformation. Intel Corporation, a US-based technology company, provides AI-powered solutions for detecting deepfakes.

Major companies operating in the deepfake ai market are Google LLC, Microsoft Corporation, Amazon Web Services Inc, Intel Corporation, Kairos Technologies, Veritone Inc, Cogito Tech, MyHeritage, Pindrop Security, iProov, D-ID, Gradiant, Paravision, Validsoft, Truepic, HyperVerge, BioID GmbH, DuckDuckGoose AI, Idenfy, Deepware Scanner, Sensity AI, Quantum Integrity.

North America was the largest region in the deepfake AI market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the deepfake ai market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the deepfake ai market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Deepfake AI refers to the use of artificial intelligence, especially deep learning techniques, to create highly realistic but fabricated media content. This technology can manipulate and generate visual and audio content to produce videos, images, or audio recordings that appear authentic. Deepfake AI typically employs generative adversarial networks (GANs) or autoencoders to achieve these realistic effects, making it difficult to distinguish between real and fake content.

The primary types of deepfake AI are voice deepfake, image deepfake, and video deepfake. Voice deepfake involves AI technology that creates synthetic audio recordings that closely mimic a person’s voice. This technology includes software and services, utilizing techniques such as generative adversarial networks (GANs), autoencoders, recurrent neural networks (RNNs), transformative models, and natural language processing (NLP), among others. It is used across various sectors, including banking, financial services and insurance (BFSI), telecommunications, government, healthcare, legal, media and entertainment, retail, and e-commerce.

The deepfake AI market research report is one of a series of new reports that provides deepfake AI market statistics, including deepfake AI industry global market size, regional shares, competitors with a deepfake AI market share, detailed deepfake AI market segments, market trends and opportunities, and any further data you may need to thrive in the deepfake AI industry. This deepfake AI market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The deepfake AI market consists of revenues earned by entities by providing services such as deepfake detection, voice cloning, virtual avatars, and face swapping. The market value includes the value of related goods sold by the service provider or included within the service offering. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.