Learn useful and sensible secrets to website success and security.
Online selling is being buffeted by the winds of change. Copycat pirates roam the internet seas plundering business ideas from unsuspecting online merchants and their unprotected websites. Social media sites and hackers pilfer personal information and credit card data. Online con artists, ransom ware, malware, cyber squatters, and copyright trolls will inevitably storm your online decks. Cloud storage attacks may open the floodgates to a veritable invasion of privacy.
Don’t get blown away. This program will show you how to batten down the hatches with useful and sensible secrets to success and security. Best practices for website development, design, and content will be shared. Policies and procedures for successful customer, developer, marketer, and vendor relationships will be explained. Practical security tips will be presented for collecting and storing customer data, updating privacy policies and terms of use, restricting social media overreach, and complying with data breach regulations both in the United States and abroad.
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails. - William Arthur Ward
Learning Objectives
- You will be able to take steps to protect your website from unfair competition.
- You will be able to update your website privacy policy and terms of use in response to current threats.
- You will be able to implement policies and procedures to improve cybersecurity.
- You will be able to monetize your website and data.
Agenda
Secrets to Online Selling
- Optimizing Ownership of Website (the Ship)
- Terms and Conditions of Sale on the Internet (the Map)
- Maximizing Online Revenue With AI (the Booty)
- Maximizing Online Revenue With Payment Policies (the Booty)
- Effectively Using Electronic Signatures, Clickwrap and Browsewrap
Secrets to Online Security
- Protecting the Booty With Website Policies and Procedures
- Protecting the Booty From Catfish
- Protecting the Booty From Scammers
Speakers
Mark H. Zietlow,
Innovative Law Group- Attorney in the office of Innovative Law Group
- Frequent lecturer on business law
- Represents innovative companies on the cutting edge of technology, retail stores, distributors, service firms, manufacturing companies, and suppliers
- Admitted to practice in Michigan, Ohio, and the U.S. Tax Court
- J.D. degree, The Ohio State University College of Law; M.S. degree, the Grand Valley State University Seidman School of Business; M.A. degree, The Ohio State University Graduate School of Public Policy and Management; B.A. degree, Capital University in Columbus, Ohio
- Can be contacted at 616-392-4100 or mark@innovative.lawyer
Who Should Attend
This live webinar is designed for attorneys, presidents, vice presidents, business owners and managers, controllers, directors, web developers, marketing managers, IT professionals, and accountants.
