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Consumer Electronics Retail in Turkey

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    Report

  • 44 Pages
  • August 2024
  • Region: Turkey
  • MarketLine
  • ID: 6017934
Consumer Electronics Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The consumer electronics retail market comprises the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. The market value represents the retail sales value of consumer electronics.
  • The Turkish consumer electronics retail market recorded revenues of $22.3 billion in 2023, representing a compound annual growth rate (CAGR) of 11.3% between 2018 and 2023.
  • The communications equipment segment accounted for the market's largest proportion in 2023, with total revenues of $9.5 billion, equivalent to 42.5% of the market's overall value.
  • Rising consumer confidence is a key driver for the consumer electronics retail market, as consumers are more inclined to invest in the latest gadgets and devices that enhances their lifestyle. According to the Organisation for Economic Co-operation and Development (OECD), the consumer confidence index in Turkey reached 99.8 in May 2023, up from 96.2 in November 2022.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Turkey
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey consumer electronics retail market with five year forecasts

Reasons to Buy

  • What was the size of the Turkey consumer electronics retail market by value in 2023?
  • What will be the size of the Turkey consumer electronics retail market in 2028?
  • What factors are affecting the strength of competition in the Turkey consumer electronics retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Turkey's consumer electronics retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the most recent developments in the market?
8 Company Profiles
8.1. Bimeks Bilgi Islem Ve Dis Ticaret AS
8.2. Teknosa Ic Ve Dis Tic. A.S.
8.3. MediaMarktSaturn Retail Group GmbH
8.4. Amazon.com Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Related research
10.3. About the Publisher
List of Tables
Table 1: Turkey consumer electronics retail market value: $ million, 2018-23
Table 2: Turkey consumer electronics retail market category segmentation: % share, by value, 2018-23
Table 3: Turkey consumer electronics retail market category segmentation: $ million, 2018-23
Table 4: Turkey consumer electronics retail market geography segmentation: $ million, 2023
Table 5: Turkey consumer electronics retail market distribution: % share, by value, 2023
Table 6: Turkey consumer electronics retail market value forecast: $ million, 2023-28
Table 7: Bimeks Bilgi Islem Ve Dis Ticaret AS: key facts
Table 8: Bimeks Bilgi Islem Ve Dis Ticaret AS: Key Employees
Table 9: Teknosa Ic Ve Dis Tic. A.S.: key facts
Table 10: Teknosa Ic Ve Dis Tic. A.S.: Annual Financial Ratios
Table 11: Teknosa Ic Ve Dis Tic. A.S.: Key Employees
Table 12: MediaMarktSaturn Retail Group GmbH: key facts
Table 13: MediaMarktSaturn Retail Group GmbH: Key Employees
Table 14: Amazon.com Inc: key facts
Table 15: Amazon.com Inc: Annual Financial Ratios
Table 16: Amazon.com Inc: Key Employees
Table 17: Amazon.com Inc: Key Employees Continued
Table 18: Turkey Size of Population (million), 2019-23
Table 19: Turkey real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 20: Turkey GDP (Current Prices, $ Billion), 2019-23
Table 21: Turkey Inflation, 2019-23
Table 22: Turkey Consumer Price Index (Absolute), 2019-23
Table 23: Turkey exchange rate, 2018-23
List of Figures
Figure 1: Turkey consumer electronics retail market value: $ million, 2018-23
Figure 2: Turkey consumer electronics retail market category segmentation: $ million, 2018-23
Figure 3: Turkey consumer electronics retail market geography segmentation: % share, by value, 2023
Figure 4: Turkey consumer electronics retail market distribution: % share, by value, 2023
Figure 5: Turkey consumer electronics retail market value forecast: $ million, 2023-28
Figure 6: Forces driving competition in the consumer electronics retail market in Turkey, 2023
Figure 7: Drivers of buyer power in the consumer electronics retail market in Turkey, 2023
Figure 8: Drivers of supplier power in the consumer electronics retail market in Turkey, 2023
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Turkey, 2023
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Turkey, 2023
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Turkey, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Bimeks Bilgi Islem Ve Dis Ticaret AS
  • Teknosa Ic Ve Dis Tic. A.S.
  • MediaMarktSaturn Retail Group GmbH
  • Amazon.com Inc