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Toys & Games Retail in Brazil

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    Report

  • 35 Pages
  • August 2024
  • Region: Brazil
  • MarketLine
  • ID: 6018148
Toys & Games Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • The Brazilian toys & games retail market recorded revenues of $2.85 billion in 2023, representing a negative compound annual growth rate (CAGR) of 0.7% between 2018 and 2023.
  • Value, discount, and variety stores and general merchandise retail account for the largest proportion of sales in the Brazilian toys & games market in 2023, sales through this channel generated $667.0 million, equivalent to 23.4% of the market's overall value.
  • The Brazilian toys & games retail market held 58.2% of the market share in the South American region in 2023.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games retail market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Brazil
  • Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games retail market with five year forecasts

Reasons to Buy

  • What was the size of the Brazil toys & games retail market by value in 2023?
  • What will be the size of the Brazil toys & games retail market in 2028?
  • What factors are affecting the strength of competition in the Brazil toys & games retail market?
  • How has the market performed over the last five years?
  • How large is Brazil’s toys & games retail market in relation to its regional counterparts?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the recent trends market?
8 Company Profiles
8.1. Grupo BIG
8.2. Lojas Americanas SA
8.3. Magazine Luiza SA
8.4. Ri Happy Brinquedos Ltda.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Brazil toys & games retail market value: $ million, 2018-23
Table 2: Brazil toys & games retail market geography segmentation: $ million, 2023
Table 3: Brazil toys & games retail market distribution: % share, by value, 2023
Table 4: Brazil toys & games retail market value forecast: $ million, 2023-28
Table 5: Grupo BIG: key facts
Table 6: Lojas Americanas SA: key facts
Table 7: Lojas Americanas SA: Key Employees
Table 8: Magazine Luiza SA: key facts
Table 9: Magazine Luiza SA: Annual Financial Ratios
Table 10: Magazine Luiza SA: Key Employees
Table 11: Ri Happy Brinquedos Ltda.: key facts
Table 12: Brazil Size of Population (million), 2019-23
Table 13: Brazil real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 14: Brazil GDP (Current Prices, $ Billion), 2019-23
Table 15: Brazil Inflation, 2019-23
Table 16: Brazil Consumer Price Index (Absolute), 2019-23
Table 17: Brazil exchange rate, 2018-23
List of Figures
Figure 1: Brazil toys & games retail market value: $ million, 2018-23
Figure 2: Brazil toys & games retail market geography segmentation: % share, by value, 2023
Figure 3: Brazil toys & games retail market distribution: % share, by value, 2023
Figure 4: Brazil toys & games retail market value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the toys & games retail market in Brazil, 2023
Figure 6: Drivers of buyer power in the toys & games retail market in Brazil, 2023
Figure 7: Drivers of supplier power in the toys & games retail market in Brazil, 2023
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Brazil, 2023
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Brazil, 2023
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Brazil, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Grupo BIG
  • Lojas Americanas SA
  • Magazine Luiza SA
  • Ri Happy Brinquedos Ltda.