The End of Year Gifts for Teachers 2024 report forms part of the Retail Occasions series and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for end of year gifts for teachers. The report analyses the market, the major players, the main trends, and consumer attitudes.
The proportion of consumers buying end of year gifts for teachers this year has risen by 8.5% in 2024 to almost 25%. This was driven by gifting as shoppers prioritized this category over greeting cards.
Report Scope
- Tesco came out on top for retailer to purchase from for this occasion
- Contributing to a class fun was the most popular way of buying gifts for teachers, especially after a financially tough year.
Reasons to Buy
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options, in order to maximise sales potential.
- Use our in-depth consumer insight to learn which gift categories are shopped the most by consumers, to adapt ranges to current trends.
- Use average spend data to understand how much consumers are prepared to pay
Table of Contents
- Consumer Attitudes
- Buying dynamics
- End of year gifts for teachers spending
- Average spend
- Retailer selection
- End of year gifts for teachers statements
- Gifts
- Buying dynamics
- Channel usage
- Store type
- Device usage
- Fulfillment
- Retailer selection
- Buying dynamics
- Cards & gift wrap
- Buying dynamics
- Channel usage
- Store type
- Device usage
- Fulfillment
- Retailer selection
- Buying dynamics
- Methodology
- Technical details: consumer survey work
List of Tables
- Percentage point change - top 10 retailers shopped at for gifts
- Products purchased - food & drink gifts, 2023 & 2024
- Retailers used - food & drink gifts, 2023 & 2024
- Products purchased - homeware gifts, 2023 & 2024
- Retailers used - homewares gifts, 2023 & 2024
- Products purchased - other gifts. 2023 & 2024
- Retailers used - other gifts, 2023 & 2024
- Products bought on impulse (%), gifts 2023 & 2024
- Personalised products bought (%), gifts 2023 & 2024
- Percentage point change - top 10 retailers shopped at for cards & gift wrap
- Retailers used - cards, 2023 & 2024
- Products purchased - gift wrap, 2023 & 2024
- Retailers used - gift wrap, 2023 & 2024
- Products bought on impulse (%), cards & gift wrap 2023 & 2024
- Personalised products bought (%), cards & gift wrap 2023 & 2024
List of Figures
- End of year gift for teachers shopper penetration, by demographic & region, 2022, 2023 & 2024
- End of year gifts for teachers profile, 2024
- Shoppers as a proportion of those with children of school age, by demographic & region, 2022, 2023 & 2024
- How did you pay for the end of year gift for a teacher?, 2023 & 2024
- End of year gifts spending compared to last year, 2023 & 2024
- Average spend on end of year gifts for teachers, 2024 & ppts change on 2023
- Average spend on end of year cards & gift wrap for teachers, 2024 & ppts change on 2023
- What's driving retailer selection, 2024 & ppts change on 2023
- Agreement and disagreement with statements about end of year gifts for teachers, 2024
- End of year gift for teachers gifting penetration, by demographic, 2022, 2023 & 2024
- Consumers using each channel for purchasing end of year gifts for teachers, 2023 & 2024
- Consumers using each store type used for purchasing end of year gifts for teachers, 2023 & 2024
- Consumers using each device for purchasing end of year gifts for teachers, 2023 & 2024
- The fulfillment options for purchasing end of year gifts online, 2023 & 2024
- Top 10 retailers shopped at for gifts, 2023 & 2024
- End of year gift for teachers food & drink gifts penetration, by demographic, 2022, 2023 & 2024
- End of year gift for teachers homewares gifts penetration, by demographic, 2022, 2023 & 2024
- End of year gift for teachers other gifts penetration, by demographic, 2022, 2023 & 2024
- Planned/impulse (overall gifts), 2024
- Personalised/ not personalised (overall gifts), 2024
- End of year gift for teachers cards & gift wrap penetration, by demographic, 2022, 2023 & 2024
- Consumers using each channel for cards & gift wrap purchases, 2023& 2024
- Consumers using each store type used for cards & gift wrap, 2023 & 2024
- Consumers using each device for cards & gift wrap, 2023 & 2024
- The fulfillment options for purchasing cards & gift wrap, 2023 & 2024
- Top 10 retailers shopped at for cards & gift wrap, 2023 & 2024
- End of year gift for teachers cards penetration, by demographic, 2022, 2023 & 2024
- End of year gift for teachers gift wrap penetration, by demographic, 2022, 2023 & 2024
- Planned/impulse (cards & gift wrap), 2024
- Personalised/ not personalised (cards & gift wrap), 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Card Factory
- CO OP
- Home Bargains
- Lidl
- Morrisons
- Notonthehighstreet
- Poundland
- Sainsbury’s
- Tesco
