The Source Market Attractive Index (SMAI) is a quantitative measure of a country's attractiveness as a source market. It is determined by considering several characteristics, such as - Tourism Activity, Macroeconomics, and Holiday Entitlement per year.
Reasons to Buy
- The analyst's Source Market Attractiveness Index uses analysis and numerous data sources to provide an aggregated view of the global tourism market.
- The report uses a robust, data-driven methodology to give the reader a clear insight into the attractiveness of 60 key tourist markets.
- Our analysts have analyzed the data to draw out the key findings from the data index model.
Table of Contents
1. Introduction and Methodology2. Source Market Attractiveness Index - Overall Score
3. Pillar 1 - Tourism Activity - Domestic trips
4. Pillar 2 - Tourism Activity - Outbound trips
5. Pillar 3 - Tourism Activity - Domestic Spending
6. Pillar 4 - Tourism Activity - Outbound Spending
7. Pillar 5 - Macroeconomic Situation
8. Pillar 6 - Holiday Entitlement per annum
9. Appendix
