The Latin America, Middle East and Africa Electric Iron Market is expected to witness market growth of 9.2% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 2.82 million Units, showcasing a growth of 7.4% (2024-2031).
Dry irons are a traditional type of electric iron designed primarily for pressing and smoothing fabrics without the use of steam. They are typically lightweight, compact, and easy to handle, making them an excellent choice for everyday ironing tasks. Dry irons operate by heating a flat metal soleplate that glides over fabric surfaces, effectively removing wrinkles and creases. Thus, the Dry segment in Brazil market consumed 356.84 Thousand Units in 2023.
The Brazil market dominated the LAMEA Electric Iron Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $62.9 Million by 2031. The Argentina market is showcasing a CAGR of 9.8% during 2024-2031. Additionally, the UAE market would register a CAGR of 8.2% during 2024-2031.
The expansion of this market has been substantially influenced by the proliferation of e-commerce and online retail, which has offered consumers a higher degree of convenience, variety, and accessibility. Online platforms have simplified the process of browsing a diverse selection of these irons, reading reviews, comparing prices, and making informed purchasing decisions from the convenience of their homes.
The convenience of mobile commerce (m-commerce) is further accelerating the growth of this market. UNCTAD highlights that mobile commerce is becoming the dominant form of online shopping, particularly in developing regions where smartphones are more prevalent than desktops. The growing use of mobile technology for online purchases, promotional offers, and flexible payment options has made these irons more accessible to consumers.
South Africa has seen a growing demand for these irons driven by increasing urbanization and the rise of middle-income households. Urbanization in South Africa has been significant, with the World Bank noting that around 69% of the population resided in urban areas in 2023. This has led to more households requiring basic appliances such as electric irons. Moreover, as electrification has improved across rural areas, more households now have access to electricity, which has contributed to increased demand for these irons in previously underserved areas. With South Africa’s growing retail and e-commerce sectors, particularly during the pandemic, affordable irons have become more accessible, increasing overall sales. Hence, all these developments support the growth of the regional market.
Dry irons are a traditional type of electric iron designed primarily for pressing and smoothing fabrics without the use of steam. They are typically lightweight, compact, and easy to handle, making them an excellent choice for everyday ironing tasks. Dry irons operate by heating a flat metal soleplate that glides over fabric surfaces, effectively removing wrinkles and creases. Thus, the Dry segment in Brazil market consumed 356.84 Thousand Units in 2023.
The Brazil market dominated the LAMEA Electric Iron Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $62.9 Million by 2031. The Argentina market is showcasing a CAGR of 9.8% during 2024-2031. Additionally, the UAE market would register a CAGR of 8.2% during 2024-2031.
The expansion of this market has been substantially influenced by the proliferation of e-commerce and online retail, which has offered consumers a higher degree of convenience, variety, and accessibility. Online platforms have simplified the process of browsing a diverse selection of these irons, reading reviews, comparing prices, and making informed purchasing decisions from the convenience of their homes.
The convenience of mobile commerce (m-commerce) is further accelerating the growth of this market. UNCTAD highlights that mobile commerce is becoming the dominant form of online shopping, particularly in developing regions where smartphones are more prevalent than desktops. The growing use of mobile technology for online purchases, promotional offers, and flexible payment options has made these irons more accessible to consumers.
South Africa has seen a growing demand for these irons driven by increasing urbanization and the rise of middle-income households. Urbanization in South Africa has been significant, with the World Bank noting that around 69% of the population resided in urban areas in 2023. This has led to more households requiring basic appliances such as electric irons. Moreover, as electrification has improved across rural areas, more households now have access to electricity, which has contributed to increased demand for these irons in previously underserved areas. With South Africa’s growing retail and e-commerce sectors, particularly during the pandemic, affordable irons have become more accessible, increasing overall sales. Hence, all these developments support the growth of the regional market.
List of Key Companies Profiled
- Koninklijke Philips N.V.
- Bajaj Electricals Limited
- Panasonic Holdings Corporation
- Crompton Greaves Consumer Electricals Limited
- Havells India Ltd.
- Orient Electric Limited (CK Birla Group)
- GE Appliances
- Eveready Industries India Ltd.
- BSH Hausgeräte GmbH (Robert Bosch Group)
- Hamilton Beach Brands, Inc. (Hamilton Beach Brands Holding Company)
Market Report Segmentation
By Function (Volume, Thousand Units, USD Billion, 2020-2031)- Automatic
- Non-Automatic
- Steam
- Dry
- Commercial
- Residential
- Offline
- Online
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Electric Iron Market by Function
Chapter 5. LAMEA Electric Iron Market by Product
Chapter 6. LAMEA Electric Iron Market by Application
Chapter 7. LAMEA Electric Iron Market by Distribution Channel
Chapter 8. LAMEA Electric Iron Market by Country
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this LAMEA Electric Iron Market include:- Koninklijke Philips N.V.
- Bajaj Electricals Limited
- Panasonic Holdings Corporation
- Crompton Greaves Consumer Electricals Limited
- Havells India Ltd.
- Orient Electric Limited (CK Birla Group)
- GE Appliances
- Eveready Industries India Ltd.
- BSH Hausgeräte GmbH (Robert Bosch Group)
- Hamilton Beach Brands, Inc. (Hamilton Beach Brands Holding Company)
Methodology
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