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Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Regional Outlook and Forecast, 2024 - 2031

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    Report

  • 265 Pages
  • October 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6020387
The Global Social Media Listening Market size is expected to reach $21.3 billion by 2031, rising at a market growth of 13.7% CAGR during the forecast period.

The North America segment garnered 39% revenue share in this market in 2023. The region's dominance is a result of the pervasive adoption of advanced technologies, the high level of investment in digital marketing by businesses, and the presence of major social media platforms. This has become an essential element of the marketing and customer experience strategies of numerous North American companies. By utilizing insights from social media, these companies have been able to improve customer engagement and promote business growth.



The growing popularity of influencer marketing has transformed how businesses connect with their audiences, and this plays a crucial role in identifying the right influencers for brand collaborations. Companies increasingly use social listening tools to track conversations around relevant topics and find influencers whose values align with their brand image. Hence, the rising use of these tactics is driving the expansion of the market.

Additionally, the shift towards leveraging data analytics has encouraged organizations to move away from instinctual decision-making and instead rely on evidence-based insights to shape their actions. These tools provide a wealth of data from various platforms, such as Facebook, Instagram, Twitter, and TikTok, that companies can analyze to better understand consumer behavior, preferences, and trends. Consequently, the market's expansion is significantly influenced by the increasing prevalence of data-driven decision-making.

However, With rising awareness of personal data misuse, individuals and governments have started scrutinizing how data is collected, processed, and used. A growing number of high-profile data breaches and concerns about the use of data without explicit consent drive this scrutiny. As a result, social media users are increasingly conscious of their privacy rights and are wary of how third-party companies leverage their personal information. Hence, data privacy and security concerns have become one of the most significant barriers to the growth of this market.



The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Driving and Restraining Factors

Drivers
  • Growing Popularity Of Influencer Marketing
  • Rising Adoption Of Data-Driven Decision Making
  • Increase In Social Media Usage
Restraints
  • Data Privacy And Security Concerns
  • High Costs Of Implementation
Opportunities
  • Growing Use Of Social Listening In Political Campaigns
  • Rising Use In Competitive Benchmarking
Challenges
  • Challenges In Sentiment Analysis Accuracy
  • Fragmentation Of Social Media Platforms

Application Outlook

On the basis of application, this market is classified into customer experience management, competitive benchmarking, brand management, marketing campaign management, sales & lead generation, product development & innovation, and others. The customer experience management segment recorded 21% revenue share in this market in 2023. As consumer expectations for personalized and timely interactions continued to rise, businesses relied on them to gather insights into customer feedback and preferences. This data helped companies enhance customer satisfaction by addressing issues proactively, refining services, and ensuring seamless customer journeys across platforms.



Solutions Outlook

Based on solutions, this market is bifurcated into software and services. The services segment procured 37% revenue share in this market in 2023. Many organizations require consulting services to implement, customize, and integrate these solutions properly. Furthermore, ongoing support services, including training and troubleshooting, ensured that businesses could maximize the value of the data generated by these tools.

Vertical Outlook

By vertical, this market is divided into BFSI, healthcare & life sciences, retail & e-commerce, government & defense, travel & hospitality, IT & telecommunications, media & entertainment, and others. The media & entertainment segment procured 17% revenue share in the social media listening market in 2023. Social media listening allowed media companies to track audience reactions to content, measure the success of promotional campaigns, and identify trending topics to produce relevant content. The segment benefitted from the rise in content consumption through digital channels, as companies leveraged social listening to maintain viewership, tailor content to audience interests, and drive social media buzz around entertainment releases.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment procured 29% revenue share in the social media listening market in 2023. European businesses have increasingly recognized the importance of understanding consumer sentiment and monitoring brand perception in an environment where data privacy and compliance are critical. The growing focus on customer experience and the regulatory landscape in Europe, such as GDPR, has increased demand for social media listening tools that can provide actionable insights while ensuring data protection and compliance.

List of Key Companies Profiled

  • Hootsuite, Inc.
  • IBM Corporation
  • Runtime Collective Limited (Brandwatch)
  • Sprout Social, Inc.
  • Buffer, Inc
  • Mention
  • Synthesio (Ipsos Synthesio, Inc.)
  • Brand24 Global Inc.
  • Meltwater
  • Quid
  • Google LLC

Market Report Segmentation

By Application
  • Brand Management
  • Customer Experience Management
  • Marketing Campaign Management
  • Sales & Lead Generation
  • Competitive Benchmarking
  • Product Development & Innovation
  • Other Application
By Solutions
  • Software
  • Services
By Vertical
  • Retail & E-commerce
  • Media & Entertainment
  • BFSI
  • Healthcare & Life Sciences
  • IT & Telecommunications
  • Travel & Hospitality
  • Government & Defence
  • Other Vertical
By Geography
  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Social Media Listening Market, by Application
1.4.2 Global Social Media Listening Market, by Solutions
1.4.3 Global Social Media Listening Market, by Vertical
1.4.4 Global Social Media Listening Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis
Chapter 5. Global Social Media Listening Market by Application
5.1 Global Brand Management Market by Region
5.2 Global Customer Experience Management Market by Region
5.3 Global Marketing Campaign Management Market by Region
5.4 Global Sales & Lead Generation Market by Region
5.5 Global Competitive Benchmarking Market by Region
5.6 Global Product Development & Innovation Market by Region
5.7 Global Other Application Market by Region
Chapter 6. Global Social Media Listening Market by Solutions
6.1 Global Software Market by Region
6.2 Global Services Market by Region
Chapter 7. Global Social Media Listening Market by Vertical
7.1 Global Retail & E-commerce Market by Region
7.2 Global Media & Entertainment Market by Region
7.3 Global BFSI Market by Region
7.4 Global Healthcare & Life Sciences Market by Region
7.5 Global IT & Telecommunications Market by Region
7.6 Global Travel & Hospitality Market by Region
7.7 Global Government & Defence Market by Region
7.8 Global Other Vertical Market by Region
Chapter 8. Global Social Media Listening Market by Region
8.1 North America Social Media Listening Market
8.1.1 North America Social Media Listening Market by Application
8.1.1.1 North America Brand Management Market by Country
8.1.1.2 North America Customer Experience Management Market by Country
8.1.1.3 North America Marketing Campaign Management Market by Country
8.1.1.4 North America Sales & Lead Generation Market by Country
8.1.1.5 North America Competitive Benchmarking Market by Country
8.1.1.6 North America Product Development & Innovation Market by Country
8.1.1.7 North America Other Application Market by Country
8.1.2 North America Social Media Listening Market by Solutions
8.1.2.1 North America Software Market by Country
8.1.2.2 North America Services Market by Country
8.1.3 North America Social Media Listening Market by Vertical
8.1.3.1 North America Retail & E-commerce Market by Country
8.1.3.2 North America Media & Entertainment Market by Country
8.1.3.3 North America BFSI Market by Country
8.1.3.4 North America Healthcare & Life Sciences Market by Country
8.1.3.5 North America IT & Telecommunications Market by Country
8.1.3.6 North America Travel & Hospitality Market by Country
8.1.3.7 North America Government & Defence Market by Country
8.1.3.8 North America Other Vertical Market by Country
8.1.4 North America Social Media Listening Market by Country
8.1.4.1 US Social Media Listening Market
8.1.4.1.1 US Social Media Listening Market by Application
8.1.4.1.2 US Social Media Listening Market by Solutions
8.1.4.1.3 US Social Media Listening Market by Vertical
8.1.4.2 Canada Social Media Listening Market
8.1.4.2.1 Canada Social Media Listening Market by Application
8.1.4.2.2 Canada Social Media Listening Market by Solutions
8.1.4.2.3 Canada Social Media Listening Market by Vertical
8.1.4.3 Mexico Social Media Listening Market
8.1.4.3.1 Mexico Social Media Listening Market by Application
8.1.4.3.2 Mexico Social Media Listening Market by Solutions
8.1.4.3.3 Mexico Social Media Listening Market by Vertical
8.1.4.4 Rest of North America Social Media Listening Market
8.1.4.4.1 Rest of North America Social Media Listening Market by Application
8.1.4.4.2 Rest of North America Social Media Listening Market by Solutions
8.1.4.4.3 Rest of North America Social Media Listening Market by Vertical
8.2 Europe Social Media Listening Market
8.2.1 Europe Social Media Listening Market by Application
8.2.1.1 Europe Brand Management Market by Country
8.2.1.2 Europe Customer Experience Management Market by Country
8.2.1.3 Europe Marketing Campaign Management Market by Country
8.2.1.4 Europe Sales & Lead Generation Market by Country
8.2.1.5 Europe Competitive Benchmarking Market by Country
8.2.1.6 Europe Product Development & Innovation Market by Country
8.2.1.7 Europe Other Application Market by Country
8.2.2 Europe Social Media Listening Market by Solutions
8.2.2.1 Europe Software Market by Country
8.2.2.2 Europe Services Market by Country
8.2.3 Europe Social Media Listening Market by Vertical
8.2.3.1 Europe Retail & E-commerce Market by Country
8.2.3.2 Europe Media & Entertainment Market by Country
8.2.3.3 Europe BFSI Market by Country
8.2.3.4 Europe Healthcare & Life Sciences Market by Country
8.2.3.5 Europe IT & Telecommunications Market by Country
8.2.3.6 Europe Travel & Hospitality Market by Country
8.2.3.7 Europe Government & Defence Market by Country
8.2.3.8 Europe Other Vertical Market by Country
8.2.4 Europe Social Media Listening Market by Country
8.2.4.1 Germany Social Media Listening Market
8.2.4.1.1 Germany Social Media Listening Market by Application
8.2.4.1.2 Germany Social Media Listening Market by Solutions
8.2.4.1.3 Germany Social Media Listening Market by Vertical
8.2.4.2 UK Social Media Listening Market
8.2.4.2.1 UK Social Media Listening Market by Application
8.2.4.2.2 UK Social Media Listening Market by Solutions
8.2.4.2.3 UK Social Media Listening Market by Vertical
8.2.4.3 France Social Media Listening Market
8.2.4.3.1 France Social Media Listening Market by Application
8.2.4.3.2 France Social Media Listening Market by Solutions
8.2.4.3.3 France Social Media Listening Market by Vertical
8.2.4.4 Russia Social Media Listening Market
8.2.4.4.1 Russia Social Media Listening Market by Application
8.2.4.4.2 Russia Social Media Listening Market by Solutions
8.2.4.4.3 Russia Social Media Listening Market by Vertical
8.2.4.5 Spain Social Media Listening Market
8.2.4.5.1 Spain Social Media Listening Market by Application
8.2.4.5.2 Spain Social Media Listening Market by Solutions
8.2.4.5.3 Spain Social Media Listening Market by Vertical
8.2.4.6 Italy Social Media Listening Market
8.2.4.6.1 Italy Social Media Listening Market by Application
8.2.4.6.2 Italy Social Media Listening Market by Solutions
8.2.4.6.3 Italy Social Media Listening Market by Vertical
8.2.4.7 Rest of Europe Social Media Listening Market
8.2.4.7.1 Rest of Europe Social Media Listening Market by Application
8.2.4.7.2 Rest of Europe Social Media Listening Market by Solutions
8.2.4.7.3 Rest of Europe Social Media Listening Market by Vertical
8.3 Asia Pacific Social Media Listening Market
8.3.1 Asia Pacific Social Media Listening Market by Application
8.3.1.1 Asia Pacific Brand Management Market by Country
8.3.1.2 Asia Pacific Customer Experience Management Market by Country
8.3.1.3 Asia Pacific Marketing Campaign Management Market by Country
8.3.1.4 Asia Pacific Sales & Lead Generation Market by Country
8.3.1.5 Asia Pacific Competitive Benchmarking Market by Country
8.3.1.6 Asia Pacific Product Development & Innovation Market by Country
8.3.1.7 Asia Pacific Other Application Market by Country
8.3.2 Asia Pacific Social Media Listening Market by Solutions
8.3.2.1 Asia Pacific Software Market by Country
8.3.2.2 Asia Pacific Services Market by Country
8.3.3 Asia Pacific Social Media Listening Market by Vertical
8.3.3.1 Asia Pacific Retail & E-commerce Market by Country
8.3.3.2 Asia Pacific Media & Entertainment Market by Country
8.3.3.3 Asia Pacific BFSI Market by Country
8.3.3.4 Asia Pacific Healthcare & Life Sciences Market by Country
8.3.3.5 Asia Pacific IT & Telecommunications Market by Country
8.3.3.6 Asia Pacific Travel & Hospitality Market by Country
8.3.3.7 Asia Pacific Government & Defence Market by Country
8.3.3.8 Asia Pacific Other Vertical Market by Country
8.3.4 Asia Pacific Social Media Listening Market by Country
8.3.4.1 China Social Media Listening Market
8.3.4.1.1 China Social Media Listening Market by Application
8.3.4.1.2 China Social Media Listening Market by Solutions
8.3.4.1.3 China Social Media Listening Market by Vertical
8.3.4.2 Japan Social Media Listening Market
8.3.4.2.1 Japan Social Media Listening Market by Application
8.3.4.2.2 Japan Social Media Listening Market by Solutions
8.3.4.2.3 Japan Social Media Listening Market by Vertical
8.3.4.3 India Social Media Listening Market
8.3.4.3.1 India Social Media Listening Market by Application
8.3.4.3.2 India Social Media Listening Market by Solutions
8.3.4.3.3 India Social Media Listening Market by Vertical
8.3.4.4 South Korea Social Media Listening Market
8.3.4.4.1 South Korea Social Media Listening Market by Application
8.3.4.4.2 South Korea Social Media Listening Market by Solutions
8.3.4.4.3 South Korea Social Media Listening Market by Vertical
8.3.4.5 Singapore Social Media Listening Market
8.3.4.5.1 Singapore Social Media Listening Market by Application
8.3.4.5.2 Singapore Social Media Listening Market by Solutions
8.3.4.5.3 Singapore Social Media Listening Market by Vertical
8.3.4.6 Malaysia Social Media Listening Market
8.3.4.6.1 Malaysia Social Media Listening Market by Application
8.3.4.6.2 Malaysia Social Media Listening Market by Solutions
8.3.4.6.3 Malaysia Social Media Listening Market by Vertical
8.3.4.7 Rest of Asia Pacific Social Media Listening Market
8.3.4.7.1 Rest of Asia Pacific Social Media Listening Market by Application
8.3.4.7.2 Rest of Asia Pacific Social Media Listening Market by Solutions
8.3.4.7.3 Rest of Asia Pacific Social Media Listening Market by Vertical
8.4 LAMEA Social Media Listening Market
8.4.1 LAMEA Social Media Listening Market by Application
8.4.1.1 LAMEA Brand Management Market by Country
8.4.1.2 LAMEA Customer Experience Management Market by Country
8.4.1.3 LAMEA Marketing Campaign Management Market by Country
8.4.1.4 LAMEA Sales & Lead Generation Market by Country
8.4.1.5 LAMEA Competitive Benchmarking Market by Country
8.4.1.6 LAMEA Product Development & Innovation Market by Country
8.4.1.7 LAMEA Other Application Market by Country
8.4.2 LAMEA Social Media Listening Market by Solutions
8.4.2.1 LAMEA Software Market by Country
8.4.2.2 LAMEA Services Market by Country
8.4.3 LAMEA Social Media Listening Market by Vertical
8.4.3.1 LAMEA Retail & E-commerce Market by Country
8.4.3.2 LAMEA Media & Entertainment Market by Country
8.4.3.3 LAMEA BFSI Market by Country
8.4.3.4 LAMEA Healthcare & Life Sciences Market by Country
8.4.3.5 LAMEA IT & Telecommunications Market by Country
8.4.3.6 LAMEA Travel & Hospitality Market by Country
8.4.3.7 LAMEA Government & Defence Market by Country
8.4.3.8 LAMEA Other Vertical Market by Country
8.4.4 LAMEA Social Media Listening Market by Country
8.4.4.1 Brazil Social Media Listening Market
8.4.4.1.1 Brazil Social Media Listening Market by Application
8.4.4.1.2 Brazil Social Media Listening Market by Solutions
8.4.4.1.3 Brazil Social Media Listening Market by Vertical
8.4.4.2 Argentina Social Media Listening Market
8.4.4.2.1 Argentina Social Media Listening Market by Application
8.4.4.2.2 Argentina Social Media Listening Market by Solutions
8.4.4.2.3 Argentina Social Media Listening Market by Vertical
8.4.4.3 UAE Social Media Listening Market
8.4.4.3.1 UAE Social Media Listening Market by Application
8.4.4.3.2 UAE Social Media Listening Market by Solutions
8.4.4.3.3 UAE Social Media Listening Market by Vertical
8.4.4.4 Saudi Arabia Social Media Listening Market
8.4.4.4.1 Saudi Arabia Social Media Listening Market by Application
8.4.4.4.2 Saudi Arabia Social Media Listening Market by Solutions
8.4.4.4.3 Saudi Arabia Social Media Listening Market by Vertical
8.4.4.5 South Africa Social Media Listening Market
8.4.4.5.1 South Africa Social Media Listening Market by Application
8.4.4.5.2 South Africa Social Media Listening Market by Solutions
8.4.4.5.3 South Africa Social Media Listening Market by Vertical
8.4.4.6 Nigeria Social Media Listening Market
8.4.4.6.1 Nigeria Social Media Listening Market by Application
8.4.4.6.2 Nigeria Social Media Listening Market by Solutions
8.4.4.6.3 Nigeria Social Media Listening Market by Vertical
8.4.4.7 Rest of LAMEA Social Media Listening Market
8.4.4.7.1 Rest of LAMEA Social Media Listening Market by Application
8.4.4.7.2 Rest of LAMEA Social Media Listening Market by Solutions
8.4.4.7.3 Rest of LAMEA Social Media Listening Market by Vertical
Chapter 9. Company Profiles
9.1 Hootsuite, Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Acquisition and Mergers:
9.1.3 SWOT Analysis
9.2 IBM Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional & Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Runtime Collective Limited (Brandwatch)
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Product Launches and Product Expansions:
9.4 Sprout Social, Inc.
9.4.1 Company Overview
9.5 Buffer, Inc.
9.5.1 Company Overview
9.6 Mention
9.6.1 Company Overview
9.7 Synthesio (Ipsos Synthesio, Inc.)
9.7.1 Company Overview
9.8 Brand24 Global Inc.
9.8.1 Company Overview
9.9 Meltwater
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.10. Quid
9.10.1 Company Overview
9.11 Google LLC
9.11.1 Company Overview
9.11.2 Financial Analysis
9.11.3 Segmental and Regional Analysis
9.11.4 Research & Development Expense
9.11.5 SWOT Analysis
Chapter 10. Winning Imperatives of Social Media Listening Market

Companies Mentioned

Some of the key companies profiled in this Social Media Listening Market include:
  • Hootsuite, Inc.
  • IBM Corporation
  • Runtime Collective Limited (Brandwatch)
  • Sprout Social, Inc.
  • Buffer, Inc
  • Mention
  • Synthesio (Ipsos Synthesio, Inc.)
  • Brand24 Global Inc.
  • Meltwater
  • Quid
  • Google LLC

Methodology

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