Asia-Pacific Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Social Media Listening Market is expected to witness market growth of 14.6% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Social Media Listening Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.63 billion by 2031. The Japan market is registering a CAGR of 13.9% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 15.4% during 2024-2031.



In addition to helping brands understand consumer sentiment, this also provides valuable competitive intelligence. This level of competitive analysis is crucial in highly dynamic industries where consumer preferences can shift rapidly. The significance of social media monitoring has been further emphasized by the emergence of influencer marketing. This can also help brands measure the impact of influencer campaigns, track engagement metrics, and determine their return on investment.

The increased focus on customer experience management has made an essential tool for businesses to effectively understand and cater to customer needs. By analyzing social media conversations, companies can respond to customer feedback in real-time, identify emerging trends, and personalize their interactions, which leads to enhanced customer satisfaction and loyalty. For example, Starbucks uses this to quickly respond to customer complaints and adapt to consumer preferences, such as introducing more plant-based options based on customer demand.

In Australia, the healthcare and life sciences sector is adopting these tools to better understand patient sentiment, track health-related conversations, and combat misinformation. The pandemic highlighted the importance of real-time health data, leading to a surge in the use of social media analytics by healthcare providers to monitor public health concerns and improve patient communication. Government initiatives like the My Health Record system, which aims to digitize patient information and enhance healthcare delivery, support the integration of digital tools such as social media listening, which can help healthcare providers gauge public opinion and respond to healthcare needs more efficiently. Moreover, content creators and entertainment companies are using these tools to monitor audience reactions, track the success of marketing campaigns, and stay on top of emerging trends. Countries like South Korea and Japan, known for their thriving entertainment industries, leverage them to adapt content strategies based on audience feedback. Government support, such as South Korea's policies to promote the Hallyu (Korean Wave) globally, indirectly enhances the need for social media analytics to gauge international audience preferences and reactions, thereby driving growth in this market.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific