Relaxation Beverages Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Relaxation Beverages Market is projected to expand from USD 412.56 Million in 2025 to USD 1.11 billion by 2031, achieving a CAGR of 18.03%. These non-alcoholic functional drinks are crafted with calming agents like magnesium, L-theanine, melatonin, and adaptogens, designed to reduce stress or induce sleep without causing intoxication. The market's growth is driven by a fundamental structural shift in consumer priorities toward mental wellness and preventive health, along with the sober curious movement's demand for alcohol alternatives that provide functional relaxation. These drivers represent a lasting consumer need for anxiety reduction and better sleep quality in a high-pressure global environment, distinguishing them from fleeting trends.

However, the industry grapples with a complex regulatory environment surrounding novel ingredients such as CBD and specific botanicals, which creates compliance difficulties and restricts distribution channels. This lack of clarity often hampers product formulation and international growth strategies. Despite these regulatory hurdles, consumer demand for the functional benefits of these products is strong. Data from the Council for Responsible Nutrition in 2024 indicates that magnesium usage among supplement users rose to 23 percent, while ashwagandha adoption reached 8 percent, highlighting the growing consumer interest in the specific stress-relief and sleep-support ingredients that define this beverage category.

Market Drivers

The transition toward non-alcoholic and sober-curious lifestyles is fundamentally altering the market, as consumers increasingly prefer sophisticated, health-conscious options over traditional alcohol. This shift has evolved from a passing trend into a permanent lifestyle choice, fueling demand for beverages that provide the social experience of drinking alongside functional benefits like stress relief. Brands are capitalizing on this by creating products that mimic the complexity of cocktails while delivering relaxation through adaptogens and botanicals. For example, an Entrepreneur article from January 2025 titled 'Side Hustle Spotlight' reported that the non-alcoholic craft cocktail brand Curious Elixirs exceeded 50 million dollars in revenue, demonstrating the strong commercial potential of adaptogen-infused alternatives.

Simultaneously, rising stress levels and modern lifestyle pressures act as the primary catalyst for category growth. As global anxiety increases due to economic and geopolitical instability, consumers are seeking accessible, ready-to-drink solutions for mental hygiene. The American Psychological Association's 'Stress in America 2024' report noted that 77 percent of adults cite the nation's future as a significant source of stress, emphasizing the critical need for anxiety-reducing products. This widespread unease has driven market momentum; a December 2024 article in Craft Brewing Business highlighted that the non-alcoholic leader Athletic Brewing saw year-to-date dollar sales rise by over 50 percent, reflecting mass adoption of beverages supporting mental well-being.

Market Challenges

The "Global Relaxation Beverages Market" faces significant hurdles due to a fragmented and complex regulatory landscape regarding novel functional ingredients, particularly CBD and certain adaptogenic botanicals. The absence of a unified global or national framework creates compliance barriers that discourage major retail chains from stocking these items, thereby restricting mass market access. Manufacturers must navigate a patchwork of inconsistent state and regional laws, complicating supply chain management and increasing legal costs for labeling and formulation. This regulatory uncertainty creates risks of enforcement actions or policy shifts, stifling investment and delaying international expansion.

The severity of this challenge poses an existential threat to core product segments within the category. According to the U.S. Hemp Roundtable in 2024, proposed legislative amendments concerning hemp-derived ingredients threatened to effectively ban approximately 95 percent of the hemp extract products currently available. Such unstable regulatory conditions directly impede market growth by creating a business environment where key functional ingredients could face prohibition, essentially freezing innovation and limiting the sector's commercial potential.

Market Trends

The incorporation of adaptogenic herbs and nootropics is evolving from a niche supplement concept into a mainstream beverage category, fueled by consumer demand for cognitive clarity and emotional balance. Manufacturers are increasingly moving beyond simple sedation to formulate complex blends with ingredients like ashwagandha, rhodiola, and functional mushrooms that offer "calm focus" rather than drowsiness. This approach positions relaxation beverages as functional tools for social engagement and productivity. The success of these formulations is evident; an Entrepreneur article from November 2025 titled 'She Revolutionized Social Drinking' noted that the nootropic-infused brand Kin Euphorics achieved 11 million dollars in net revenue in 2024, validating the market's appetite for sophisticated functional tonics.

Concurrently, magnesium-fortified drinks are emerging as a parallel trend focused on physical relaxation and mood stabilization, utilizing the mineral as a key ingredient for anxiety relief. Brands are leveraging widespread awareness of magnesium deficiency to create "hybrid" beverages that combine hydration with tangible stress-reduction benefits, bridging the gap between supplements and refreshing drinks. This strategy has proven effective; according to an October 2025 Athletechnews article, the functional beverage brand Recess raised 30 million dollars in Series B funding, reporting that 95 percent of its total sales now come specifically from its magnesium-infused 'Mood' product line.

Key Players Profiled in the Relaxation Beverages Market

• The Coca-Cola Company
• CENTR Brands Corp.
• Herbalife International of America Inc.
• Just Chill Drinks Co. LLC
• Innoviom, Inc.
• Neurobrands, LLC
• Boisson Slow Cow Inc.
• Bebida Beverage Company
• Coolbrook Beverages Ltd.
• 6 Hour Sleep, LLC

Report Scope

In this report, the Global Relaxation Beverages Market has been segmented into the following categories:

Relaxation Beverages Market, by Type:

• Relaxation Shots
• Relaxation Mixes
• Relaxation Drinks

Relaxation Beverages Market, by Application:

• Anxiety
• Insomnia
• Others

Relaxation Beverages Market, by Distribution Channel:

• Online
• Offline

Relaxation Beverages Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Relaxation Beverages Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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