Spa Resorts Market Report 2024

This Spa Resorts market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The spa resorts market size has grown strongly in recent years. It will grow from $77.3 billion in 2023 to $82.71 billion in 2024 at a compound annual growth rate (CAGR) of 7%. The growth during the historic period can be attributed to rising consumer interest in health and wellness, increased disposable income, a growing focus on mental health and stress management, expanding global tourism, and a growing number of aging individuals.

The spa resorts market size is expected to strong growth in the next few years. It will grow to $108.85 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%. The growth expected during the forecast period can be attributed to a sustained focus on wellness, increased emphasis on personalized and customized spa treatments using data and AI, higher standards and protocols for hygiene and safety, rising demand due to the growing importance of work-life balance, and the development of comprehensive wellness tourism packages. Major trends in the forecast period include the integration of advanced technologies such as AI, VR, and AR in treatments and customer engagement, the implementation of enhanced hygiene and safety protocols, the rising popularity of retreats designed to disconnect from digital devices and technology, the incorporation of local culture and traditions, and the integration of wearable health devices and digital health platforms.

The growing emphasis on health and wellness is expected to drive the growth of the spa resorts market in the future. Health and wellness refer to a holistic state of well-being that includes physical, mental, and emotional health, achieved through a balanced lifestyle, proper nutrition, regular exercise, and preventive healthcare. This heightened focus on health and wellness is driven by increased awareness of chronic diseases, the importance of mental health, advancements in medical research, and a stronger emphasis on preventive care and healthy living. Spa resorts play a significant role in this focus by offering comprehensive relaxation, therapeutic treatments, and wellness programs that enhance overall well-being. For example, in November 2023, statistics from the Global Wellness Institute, a US-based nonprofit organization, indicated that the global wellness economy grew by about 24.4%, increasing from $4.5 trillion in 2020 to $5.6 trillion in 2022. Thus, the rising emphasis on health and wellness is set to drive the growth of the spa resorts market.

Major companies in the spa resorts market are concentrating on developing innovative solutions, such as integrating hospitality technology, to improve the overall guest experience and maximize revenue opportunities within the hospitality sector. Hospitality technology integration in a spa reservation system involves seamlessly incorporating advanced digital tools and software to streamline booking processes, enhance customer experiences, and boost operational efficiency in spa services. For example, in May 2024, Revinate, a US-based hospitality technology firm, announced its integration with Book4Time, a Canadian software company. This integration combines hotel and spa reservation data, enhancing personalized marketing, guest communication, and KPI reporting, while also offering cloud-based security for data integrity. This technological advancement provides data-driven insights, streamlined operations, and real-time revenue management, significantly improving guest loyalty.

In September 2023, Alójica, a Mexico-based real estate investment management firm, acquired Marriott Puerto Vallarta Resort and Spa for an undisclosed amount. This acquisition is a strategic move for Alójica, boosting its market presence and aligning with changing consumer preferences in the hospitality sector. Marriott Puerto Vallarta Resort & Spa is a resort located in Mexico with a private beach area and an infinity pool, offering spa services.

Major companies operating in the spa resorts market are Marriott International Inc., Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, Four Seasons Hotels Limited, InterContinental Hotels Group PLC, Rosewood Hotel Group, Mandarin Oriental Hotel Group, Radisson Hotel Group, ME SPE Franchising LLC, The Ritz-Carlton Hotel Company LLC, Woodhouse Spas, Six Senses Hotels Resorts Spas, Banyan Tree Hotels & Resorts, Mandara Spa, Rancho La Puerta Inc., Hershey Entertainment & Resorts Company, Royal Champagne Hotel & Spa, Lanserhof Group, Fairmont Hotels & Resorts, Jade Mountain Resort, Gaia Retreat & Spa, Hand and Stone Franchise Corporation, AYANA Hospitality, Planet Beach Franchising Corporation.

North America was the largest region in the spa resorts market in 2023. The regions covered in the spa resorts market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the spa resorts market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Spa resorts are luxury destinations that combine accommodation with wellness services. They generally offer a variety of treatments, including massages, facials, and thermal baths, along with amenities such as fitness centers and healthy dining options. The emphasis is on relaxation, rejuvenation, and holistic well-being, set in a tranquil, often scenic environment.

The main types of spas found in spa resorts include salons or day spas, medical spas, hotel spas, destination spas, mineral spas, and other varieties. A salon or day spa provides a range of beauty and wellness treatments, such as massages, facials, and hair services, typically on a day-use basis without overnight accommodations. Resort types associated with spas encompass beach resorts, mountain resorts, health and wellness resorts, and others. Spas cater to a diverse range of tourists, both domestic and international, with bookings made via phone, online, and in-person channels, serving both male and female clients.

The spa resorts market research report is one of a series of new reports that provides spa resorts market statistics, including spa resorts industry global market size, regional shares, competitors with a spa resorts market share, detailed spa resorts market segments, market trends and opportunities, and any further data you may need to thrive in the spa resorts industry. This spa resorts market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The spa resorts market includes revenues earned by entities by providing services such as wellness retreats, yoga and meditation programs, detox and weight loss packages, fitness and exercise classes, aromatherapy sessions, and holistic healing services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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