Spa Resorts Market Report 2026

The spa resorts market size has grown strongly in recent years. It will grow from $88.24 billion in 2025 to $94.42 billion in 2026 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to growth of luxury tourism, rising disposable income, popularity of wellness retreats, expansion of resort infrastructure, increasing health awareness.

The spa resorts market size is expected to see strong growth in the next few years. It will grow to $123.13 billion in 2030 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to demand for immersive wellness experiences, growth of international wellness tourism, focus on sustainable resort operations, expansion in emerging destinations, personalization of spa services. Major trends in the forecast period include growth of wellness focused travel, rising demand for luxury and destination spas, integration of holistic health programs, expansion of eco friendly spa resorts, increasing adoption of digital booking platforms.

The growing emphasis on health and wellness is expected to drive the expansion of the spa resorts market in the coming years. Health and wellness represent a holistic state of well-being that includes physical, mental, and emotional health, supported by balanced lifestyles, proper nutrition, regular exercise, and preventive healthcare practices. The increasing focus on health and wellness is driven by greater awareness of chronic diseases, rising attention to mental well-being, advances in medical research, and a stronger emphasis on prevention and healthy living. Spa resorts play an important role in this shift by offering relaxation therapies, therapeutic treatments, and structured wellness programs that support overall well-being. For example, in November 2025, according to the Global Wellness Institute, a US-based nonprofit organization, the global spa industry generated around $157.4 billion in revenue in 2024, reflecting a 14.6% increase from 2023 and highlighting rising global participation in wellness and spa-related activities. Therefore, the increasing focus on health and wellness is fueling the growth of the spa resorts market.

Companies operating in the spa resorts market are increasingly investing in innovative solutions such as hospitality technology integration to improve guest experiences and optimize revenue generation. Hospitality technology integration within spa reservation systems involves embedding advanced digital tools to streamline bookings, personalize customer interactions, and improve operational efficiency across spa services. For instance, in May 2024, Revinate, a US-based hospitality technology company, announced an integration with Book4Time, a Canada-based software provider. This integration combines hotel and spa reservation data to enable more personalized marketing, improved guest communication, and enhanced KPI reporting, while also ensuring cloud-based data security. The solution supports data-driven decision-making, smoother operations, real-time revenue management, and stronger guest loyalty.

In September 2023, Alójica, a Mexico-based real estate investment management company, acquired the Marriott Puerto Vallarta Resort and Spa for an undisclosed amount. This acquisition represents a strategic step for Alójica to strengthen its hospitality and spa portfolio and align with evolving consumer preferences in the wellness-focused travel segment. Marriott Puerto Vallarta Resort & Spa is a Mexico-based beachfront resort featuring spa services, a private beach area, and an infinity pool, catering to luxury and wellness-oriented travelers.

Major companies operating in the spa resorts market are Marriott International Inc., Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, Four Seasons Hotels Limited, InterContinental Hotels Group PLC, Rosewood Hotel Group, Mandarin Oriental Hotel Group, Radisson Hotel Group, ME SPE Franchising LLC, The Ritz-Carlton Hotel Company LLC, Six Senses Hotels Resorts Spas, Banyan Tree Hotels & Resorts, Mandara Spa, Rancho La Puerta Inc., Royal Champagne Hotel & Spa, Lanserhof Group, Fairmont Hotels & Resorts, Jade Mountain Resort, Gaia Retreat & Spa, AYANA Hospitality.

North America was the largest region in the spa resorts market in 2025. The regions covered in the spa resorts market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the spa resorts market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The spa resorts market includes revenues earned by entities by providing services such as wellness retreats, yoga and meditation programs, detox and weight loss packages, fitness and exercise classes, aromatherapy sessions, and holistic healing services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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