Outdoor Vacation Market Report 2025

This Outdoor Vacation market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The outdoor vacation market size has grown exponentially in recent years. It will grow from $841.01 billion in 2024 to $1.01 trillion in 2025 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to growth in disposable income levels, growing awareness about health, rising interest in adventure and experiential travel, support and promotion of tourism by government bodies, and growth in middle-class spending.

The outdoor vacation market size is expected to see rapid growth in the next few years. It will grow to $2.08 trillion in 2029 at a compound annual growth rate (CAGR) of 19.8%. The growth in the forecast period can be attributed to the rise of remote work and digital nomadism, improvements in global transportation networks, demand for high-quality outdoor gear, increasing interest in ecotourism, and growing awareness of climate change impacts encouraging eco-friendly and nature-based travel choices. Major trends in the forecast period include the adoption of IoT and artificial intelligence-based technology, rising use of virtual reality (VR) technology, increasing adoption of contactless payments, growth in mobile payment solutions, and a rise in integrated payment systems.

The growing trend of adventurous tourism is expected to drive the growth of the outdoor vacation market in the coming years. Adventure tourism involves travel that incorporates physical activities, exploration, or visits to remote or exotic locations, often offering excitement and challenges. This rise in adventure tourism reflects an increasing consumer demand for unique, immersive experiences, a desire for personal challenges, and better accessibility to previously remote destinations. Outdoor vacations complement adventure tourism by providing varied, immersive environments for activities such as hiking, climbing, and kayaking, which appeal to adventure enthusiasts and support the sector’s growth. For example, in May 2023, according to UN Tourism, a Spain-based specialized agency of the United Nations promoting globally accessible tourism, international arrivals in the first quarter of 2023 reached 80% of pre-pandemic levels, with around 235 million tourists traveling internationally in the first three months - more than double the number from the same period in 2022. Therefore, the shift towards adventure tourism is expected to propel the growth of the outdoor vacation market.

Key companies in the outdoor vacation market are focusing on advanced travel services, including adventure tours, to attract thrill-seekers and adventure enthusiasts by offering unique experiences. Adventure tours provide a range of exciting and immersive activities, from hiking and wildlife safaris to extreme sports. For instance, in March 2024, Trek Travel, a US-based tour company, introduced new hiking and walking tours featuring destinations such as Italy’s Cinque Terre, Scotland, Portugal, and Ireland. These tours offer guests premium accommodations, fine dining, and expert guides, delivering a remarkable adventure experience.

In March 2024, Travel + Leisure Co., a US-based leisure travel services company, acquired Accor Vacation Club for an undisclosed sum. With this acquisition, Travel + Leisure Co. aims to expand its business and enhance customer experiences by adding new travel services. The company also plans to strengthen its presence in the vacation ownership market. Accor Vacation Club is an Australia-based vacation ownership company that provides timeshare and vacation club memberships.

Major companies operating in the outdoor vacation market are American Express, Expedia Inc., Recreational Equipment Inc., Travel + Leisure, World Travel Inc., Abercrombie & Kent USA LLC, Intrepid Travel, Thomas Cook, Kensington Tours Ltd., G Adventures, Micato Safaris, Backroads, Autocamp, Hipcamp Inc., Butterfield & Robinson, Zicasso, Exodus Travels Limited, Scott Dunn Ltd., JTB Americas Ltd., Austin Adventures, Cox & Kings, Outdoor Travel Adventures.

North America was the largest region in the outdoor vacation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the outdoor vacation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the outdoor vacation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An outdoor vacation is a travel experience centered around engaging with natural environments and participating in activities such as hiking, camping, or wildlife observation. It focuses on spending time in natural settings to enjoy recreational, adventurous, or relaxing pursuits, often with minimal urban interference and a strong emphasis on interacting with the outdoors.

The main types of outdoor vacations include volunteering trips, culinary tours, leisure tours, heritage trips, and others. Volunteering trips involve travel where participants engage in community service or environmental projects, combining vacationing with contributing to meaningful causes, such as building homes or teaching local communities. Travelers for these vacations can be couples, families, solo adventurers, or groups of various age groups, including Generation Z, millennials, Generation X, and baby boomers. Bookings for outdoor vacations can be arranged through different modes, such as travel agents or online travel agencies.

The outdoor vacation market research report is one of a series of new reports that provides outdoor vacation market statistics, including outdoor vacation industry global market size, regional shares, competitors with a outdoor vacation market share, detailed outdoor vacation market segments, market trends and opportunities, and any further data you may need to thrive in the outdoor vacation industry. This outdoor vacation market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The outdoor vacation market includes revenues earned by entities through accommodation services, guided tours, activities, and transportation services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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