Online Couples Therapy and Counseling Services Market Report 2024

This Online Couples Therapy and Counseling Services market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The online couples therapy and counseling services market size has grown rapidly in recent years. It will grow from $16.22 billion in 2023 to $17.9 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The growth during the historic period can be attributed to the expansion of mental health coverage, increased convenience and accessibility, cost-effectiveness, overcoming geographical barriers, and enhanced anonymity and privacy.

The online couples therapy and counseling services market size is expected to see rapid growth in the next few years. It will grow to $26.63 billion in 2028 at a compound annual growth rate (CAGR) of 10.4%. The anticipated growth in the forecast period can be attributed to increased mental health awareness, the expansion of digital infrastructure, globalization, cross-cultural relationships, and economic factors. Major trends during this period include the integration of artificial intelligence and machine learning, the expansion of mobile apps, holistic and integrated health platforms, blended therapy models, and tailored, niche services.

The growing prevalence of anxiety and depression is expected to drive the expansion of the online couples therapy and counseling services market. Anxiety, characterized by excessive worry, fear, or nervousness, and depression, marked by persistent sadness, hopelessness, and a lack of interest or pleasure in most activities, are both mental health conditions that can significantly interfere with daily life. The rise in these conditions is often attributed to a mix of genetic, environmental, and lifestyle factors, such as stress, social isolation, and societal pressures. Online couples therapy and counseling services offer accessible support and strategies to manage anxiety and depression, promoting communication and emotional connection between partners. For instance, the UK’s National Health Service (NHS) reported that in 2022-23, 86 million antidepressants were prescribed to about 8.6 million patients, a 2% increase, or 200,000 more patients, compared to 2021-22. Thus, the increasing prevalence of anxiety and depression is fueling the growth of the online couples therapy and counseling services market.

Leading companies in the online couples therapy and counseling services market are focusing on developing innovative services, such as counseling for LGBTQ individuals, to gain a competitive advantage. LGBTQ counseling services provide specialized support tailored to the unique challenges faced by lesbian, gay, bisexual, transgender, and queer or questioning individuals. For example, in August 2023, Eye Net Eye Co., Ltd., a Japanese marriage counseling agency, launched a crowdfunding campaign to expand its marriage counseling business to include the diverse values of LGBTQ individuals and advance its business innovation plan. This initiative aims to enhance the inclusivity of their counseling services, showing a commitment to supporting all aspects of marriage and relationship counseling within the LGBTQ community. The campaign seeks to raise funds to develop resources and programs that align with these goals, fostering a more inclusive environment for clients from diverse backgrounds and identities.

In May 2021, Grand Rounds Health, a US-based healthcare company, and Doctor on Demand, Inc., a US-based company, acquired Included Health for an undisclosed amount. This acquisition enhances their healthcare services by combining virtual care with navigation and advocacy, improving patient access, outcomes, and satisfaction. Included Health is a US-based provider of online couples therapy and counseling services.

Major companies operating in the online couples therapy and counseling services market are Teladoc Health Inc., Thriveworks, Grow Therapy, Included Health, MDLIVE, Octave, Talkspace Inc., Amaha, SonderMind Inc., 7 Cups, The Gottman Institute, Relationship Hero, Little Otter Inc., Calmerry, Agape Christian Counseling Services, Growing Self Counseling & Coaching, ReThink Therapy, Ours Wellness Inc., Orlando Thrive Therapy, OurRelationship, Couples Therapy Inc., Relish.

North America was the largest region in the online couples therapy and counseling services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online couples therapy and counseling services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online couples therapy and counseling services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online couples therapy and counseling services provide professional support to couples through digital platforms such as video calls or chat. These services focus on enhancing relationship dynamics, improving communication, and resolving conflicts, offering convenient and flexible counseling sessions.

The primary types of online couples therapy and counseling services are those that accept insurance and those that do not. Services that accept insurance allow clients to use their health insurance plans to cover session costs. Different modes of communication, such as telephone, email, and video chat, are utilized, and the services can be applied to various situations such as considering marriage, strengthening marriage, divorce, and other related scenarios.

The online couple therapy and counseling services market research report is one of a series of new reports that provides online couple therapy and counseling services market statistics, including online couple therapy and counseling services industry global market size, regional shares, competitors with an online couple therapy and counseling services market share, detailed online couple therapy and counseling services market segments, market trends, and opportunities, and any further data you may need to thrive in the online couple therapy and counseling services industry. This online couple therapy and counseling services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online couples therapy and counseling services market includes revenues earned by entities by providing virtual therapy sessions, relationship counseling, conflict resolution, emotional support, and guidance through video calls, online chat, and telephonic consultations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.