Global Online Travel Accommodations Market Overview 2024 Reveals The Global Number Of Travel App Downloads Surpassed 3 Billion In 2023
Global Growth Driven by Digital Travel Platforms
Digital travel platforms, particularly OTAs, are expanding their market share, with platforms like Booking.com and Airbnb showing notable year-over-year growth in bookings and revenue. This shift reflects consumers' strong preference for digital convenience, competitive prices, and simplified booking processes.
Mobile and AI Transform the Travel Booking Experience
Mobile devices are increasingly critical for travel bookings, with over one-third of global bookings made via mobile apps and websites. Mobile check-ins, digital room keys, and AI tools are popular among travelers, with 40% using AI for planning and many hotels utilizing it for personalized services and operational efficiency.
Direct Bookings Struggle Against OTA Growth
Despite hotels' efforts to boost direct bookings through loyalty programs, OTAs remain popular due to their wide options and ease of comparison, leading to a slight decrease in direct booking market share.
Questions Covered
- How much time did global travellers spend on hotel websites on average in April 2023?
- Which region in the EU saw the highest number of short-stay accommodation bookings in early 2024?
- What share of hotels globally were interested in using AI applications in 2023?
- How many pages did global travellers view on average in the 45 days before making a hotel booking?
- Which travel booking app led the U.S. market in 2023?
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Table of Contents
1. Key Takeaways2. Management Summary
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Booking.com
- Airbnb
- Trip.com
- Expedia
- Hilton
- Tripadvisor
