A bold exploration of modern business risk in a volatile world where traditional rules no longer apply
In Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business, co-founder of software company Hence Technologies and former Global Deputy CEO of Eurasia Group, Sean West, delivers a startlingly insightful new take on how politics, technology and law are converging to upend the rules of business, generating dangerous risks and incredible opportunities. West convincingly argues that we must understand all three factors to get leverage over the future - a future filled with eroding rule of law, deepfakes that upend elections and court decisions, government pressure for businesses to be patriotic, robot lobbyists, a flood of automated legal claims pointed directly at your company and much more.
Unruly offers detailed, practical advice for how to understand the world ahead, how to be resilient in the face of innumerable and complex challenges, and how to surround your business with the people and technology you need to excel in this environment.
Inside the book:
- A framework for understanding all of the pressures on modern corporations from the convergence of geopolitics, technology and law.
- Strategies for turning your company's legal department into a source of enduring competitive advantage
- How to navigate government pressure for nationalism when you have a global footprint
- Approaches to winning in a world where courts are politicized and the law is increasingly automated, built on interviews with top experts
- Ways to deal with the backlash to ESG at a company level
Perfect for executives, managers, entrepreneurs, founders, and other business leaders, Unruly is also a must-read for general counsels and the advisors who serve them.
Table of Contents
Foreword by Andy Bird xiii
Introduction xix
Part I Unruly Risk: What It Is and How We Got Here 1
Chapter 1 The Unruly Triangle 3
Chapter 2 An Unruly World Is Born 17
Part II Geolegal Risk: When Politics and Law Collide 45
Chapter 3 Unruling America: the Eye of the Storm 47
Chapter 4 Unruly Conflict: War Without Guardrails 57
Chapter 5 Unruly Security: You’ve Been Drafted for Battle 83
Chapter 6 Unruly Safety: Protecting Ourselves with Glass Cases 97
Part III Artificial Politics: When Politics and Technology Collide 109
Chapter 7 Unruly Future: When Ai Eats Democratic Capitalism 111
Chapter 8 Unruly Tech: a Sector You Can’t Regulate 137
Chapter 9 Unruly Truth: Deepfakes and the Liar’s Dividend 153
Chapter 10 Unruly War-bots: the Internet of Weapons 165
Chapter 11 Unruly Values: When Everything Is About Everything 181
Part IV Legalai: When Law and Technology Collide 193
Chapter 12 Unruly Law: Empowerment Through New Legal Weapons 195
Part V Fighting Back 211
Chapter 13 Fighting Back: Unruly Doom Loops and Flywheels 213
Notes 229
Acknowledgments 255
About the Author 259
Index 261
