Electric Kettle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Electric Kettle Market is projected to expand significantly, rising from a valuation of USD 23.99 Billion in 2025 to USD 36.78 Billion by 2031, reflecting a CAGR of 7.38%. As a specialized appliance engineered for rapid water boiling via integrated heating elements, the kettle is seeing increased demand driven by accelerating global urbanization, which favors compact kitchen solutions, and a growing cultural preference for hot beverages such as tea and coffee. Additionally, modern consumers are prioritizing energy conservation and convenience, fueling a transition toward advanced models that offer automatic safety features and precise temperature controls.

Despite these favorable growth conditions, the market confronts substantial hurdles stemming from the price volatility of essential raw materials like stainless steel and plastic. This fluctuation can abruptly inflate manufacturing expenses, compressing profit margins and complicating the maintenance of competitive retail pricing. The sector's robust activity remains evident, however; according to the China Household Electrical Appliances Association, the export value of the home appliance industry surged to USD 66.05 billion from January to July 2024, marking a 13.2 percent increase over the previous year.

Market Drivers

The global expansion of specialty tea and coffee culture serves as a primary engine for market growth, fundamentally reshaping consumer needs regarding brewing precision and frequency. As enthusiasts gravitate toward premium hot drinks that demand specific water temperatures, the electric kettle has transitioned from a basic utility to an indispensable component of daily rituals, driving replacement cycles in mature markets. The extent of this reliance is highlighted by the UK Tea & Infusions Association's '2024 Tea Census Study' from May 2024, which revealed that 98 percent of British adults drink tea daily, ensuring a consistent demand for rapid boiling technology.

Complementing this cultural shift, technological advancements and the rise of smart kettles are further boosting market value by catering to desires for connectivity and energy efficiency. Manufacturers are actively incorporating features like Wi-Fi integration and variable temperature settings to entice consumers toward higher-end upgrades. This strategy is yielding financial results, as evidenced by Groupe SEB's '2023 Full-Year Results' released in February 2024, which credited an €8.00 billion sales performance to intensive product innovation. On a wider scale, the China Chamber of Commerce for Import and Export of Machinery and Electronic Products reported in May 2024 that exports of Chinese small kitchen appliances grew by 14.3 percent year-on-year in 2023.

Market Challenges

A critical obstacle hindering the Global Electric Kettle Market is the unpredictable volatility of raw material prices, specifically regarding stainless steel and plastic inputs. This instability creates a high-risk environment for manufacturers, who must navigate sudden spikes in production costs that threaten their financial viability. Consequently, companies face a difficult choice: they must either absorb these higher expenses, thereby reducing their profit margins, or pass the costs onto consumers, which risks dampening sales volumes in a retail market that is both competitive and sensitive to price changes.

These financial constraints often compel manufacturers to prioritize cost reduction over research and development, effectively stalling innovation and limiting the introduction of new features. The tangible impact of these economic pressures is reflected in recent market data; according to the China Household Electrical Appliances Association, the retail sales value of the small kitchen appliance sector fell by 4.6 percent year-on-year during the first three quarters of 2024. This decline illustrates the severe revenue compression industry players face as they attempt to sustain profitability amidst fluctuating input costs.

Market Trends

The market is witnessing a functional expansion through the rise of hybrid "health pots," which transform the standard kettle into a versatile culinary tool capable of cooking soups, desserts, and herbal teas. These devices, often constructed with borosilicate glass and equipped with programmed heating curves, specifically target students and space-constrained urban dwellers seeking multi-use dietary solutions. The commercial success of this segment is substantial; in a December 2024 press release, Bear Electric announced that cumulative omni-channel sales of its health pots surpassed 33 million units between 2015 and 2023.

Simultaneously, the industry is shifting toward sustainable manufacturing practices in response to regulatory standards and consumer preferences for non-toxic, eco-friendly products. Brands are increasingly adopting bio-based plastics, high-grade stainless steel, and modular designs to enhance product longevity and support circular economy principles. This commitment to durability is becoming a key differentiator, as highlighted by Groupe SEB's 'New 2024-2030 ESG Ambition' roadmap from December 2024, which stated that over 90 percent of its small domestic appliances are now designed to be repairable for 15 years.

Key Players Profiled in the Electric Kettle Market

• Bajaj Electricals Limited
• Koninklijke Philips N.V.
• Xiaomi Corporation
• Breville Pty Ltd.
• Robert Bosch GmbH
• Whirlpool Corporation
• AB Electrolux
• Panasonic Corporation
• SEB SA
• Spectrum Brands Holdings, Inc.

Report Scope

In this report, the Global Electric Kettle Market has been segmented into the following categories:

Electric Kettle Market, by Product Type:

• Stainless Steel
• Plastic
• Glass
• Others

Electric Kettle Market, by Application:

• Residential
• Commercial

Electric Kettle Market, by Distribution Channel:

• Offline
• Online

Electric Kettle Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Kettle Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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