Nutritional Serum Market Report 2025

This Nutritional Serum market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The nutritional serum market size has grown strongly in recent years. It will grow from $6.33 billion in 2024 to $6.91 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to surge in aging population, increase in awareness about health and wellness, expansion of the sports and fitness industry, increase convenience of using serums, and rise in popularity of clean beauty products.

The nutritional serum market size is expected to see strong growth in the next few years. It will grow to $9.64 billion in 2029 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to increasing preference for natural and organic ingredients, shift towards preventive healthcare, rise in vegan and vegetarian lifestyles, growing corporate wellness programs, and focus on immune health. Major trends in the forecast period include adoption of eco-friendly packaging solutions, innovation of nutritional serums that can be integrated with wearable health tech devices, innovations in formulation techniques, adoption of subscription-based models, and advancements in hybrid nutritional products.

The increasing emphasis on personal care and beauty is anticipated to drive the growth of the nutritional serum market in the future. Personal care and beauty encompass practices and products aimed at enhancing and maintaining an individual's appearance and hygiene. This focus is fueled by consumer demand for self-care, grooming, and aesthetic enhancement products and services. Nutritional serums contribute to personal care and beauty by delivering concentrated nutrients, vitamins, and antioxidants directly to the skin. These serums improve hydration, texture, and radiance while addressing issues such as dullness, aging, and uneven skin tone. For example, data from October 2023 shows that the Bureau of Labor Statistics reported a notable increase in personal care products and services, rising from 19.3% in 2021 to 20.3% in 2022. This trend underscores how the growing emphasis on personal care and beauty is fueling the expansion of the nutritional serum market.

Key players in the nutritional serum market are concentrating on creating innovative skincare products, including Vitamin serums, to cater to the rising consumer demand for targeted skincare solutions. Vitamin serums are high-concentration skincare products formulated with vitamins such as Vitamin C, Vitamin E, or Vitamin A, designed to address specific skin issues like brightening, aging, and hydration. For instance, in July 2024, Galderma S.A., a Swiss pharmaceutical company, introduced the Cetaphil Vitamin C Serum and Cetaphil Ceramide Serum. The Vitamin C Serum contains 3-O-ethyl ascorbic acid, providing antioxidant protection and reducing dark spots, while the Ceramide Serum combines ceramide, Centella Asiatica, and allantoin to repair and strengthen the skin barrier, offering 48-hour hydration and improved skin texture.

In June 2024, Megalabs, a pharmaceutical company based in Uruguay, acquired a majority stake in DS Laboratories for $100 million. This acquisition significantly boosts Megalabs’s capability to develop and distribute nutritional serums, especially those related to dermatological health and hair growth. DS Laboratories, a US-based cosmetics company, is known for its development of nutritional serums, including vitamin serums.

Major companies operating in the nutritional serum market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever, L'Oréal S.A., Colgate-Palmolive, Estee Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Avon Products Inc., Coty Inc., Galderma S.A., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, The Body Shop International Limited, KOSÉ Corporation, Revlon Inc., Melaleuca Inc., oung Living Essential Oils LC, Oriflame Holding AG, VLCC Health Care Limited, Natura Bisse International Inc., MamaEarth, Morrocanoil Inc., Tata Harper Skincare.

Asia-Pacific was the largest region in the nutritional serum market in 2024. The regions covered in the nutritional serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nutritional serum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Nutritional serums are specialized liquid formulations that contain a rich blend of essential nutrients, vitamins, minerals, and other beneficial substances intended to boost overall health and well-being. They are particularly useful for addressing nutritional deficiencies, enhancing nutritional status, and aiding in recovery for individuals who are unable to meet their nutritional needs through diet alone.

In the nutritional serum market, key categories include vitamin serums, antioxidant serums, hydrating serums, exfoliating serums, anti-aging serums, brightening serums, anti-acne serums, oil control serums, and skin-tightening serums, among others. Vitamin serums are concentrated skincare products enriched with specific vitamins like Vitamin C, Vitamin E, or Vitamin B3, designed to provide targeted skin benefits. These serums are formulated for various skin types - dry, oily, normal, and sensitive - and come in a range of prices from low to high. They are distributed through both online and offline channels, serving both men and women.

The nutritional serum market research report is one of a series of new reports that provides nutritional serum market statistics, including the nutritional serum industry global market size, regional shares, competitors with nutritional serum market share, detailed nutritional serum market segments, market trends, and opportunities, and any further data you may need to thrive in the nutritional serum industry. These nutritional serum market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The nutritional serum market consists of sales of repair serums, pore-minimizing serums, and nourishing serums. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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