Travel Agency Services Market Report 2024

This Travel Agency Services market report covers industry characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The travel agency services market size has grown strongly in recent years. It will grow from $400.15 billion in 2023 to $430.97 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth observed during the historical period can be attributed to several key factors such as the rise of online travel agencies, an increase in disposable income, globalization and the ease of travel, advancements in transportation, the expansion of the middle class, and enhanced marketing and advertising efforts.

The travel agency services market size is expected to see strong growth in the next few years. It will grow to $582.36 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The projected growth for the forecast period can be attributed to several factors, including the increasing use of digital platforms, a growing demand for personalized travel experiences, a rise in mobile app bookings, heightened customer service expectations, the expansion of niche travel markets, and growth in the business travel sector. Major trends during this period include a focus on personalized travel experiences, adventure tourism, sustainable travel, advancements in technology and AI, the rise of mobile app bookings, an emphasis on superior customer service, and the growing impact of social media marketing.

The increasing interest in adventure and experiential travel is expected to drive the growth of the travel agency services market. Adventure and experiential travel involve immersive and active experiences that engage travelers in exploring new environments and cultures through activities such as hiking, rafting, and cultural tours. This growing interest is fueled by a desire for unique and personalized experiences that go beyond traditional tourism. These travel options enable travelers to connect with natural landscapes, wildlife, and local communities, fostering a deeper understanding and appreciation of their destinations. Travel agency services play a crucial role in curating, planning, and booking these tailored experiences, ensuring safety, convenience, and access to exclusive activities and destinations. For example, in May 2024, the Adventure Travel Trade Association reported that the average number of travelers served by adventure travel operators increased to 6,553, marking a 54% rise from 4,243 in 2022 and a 384% increase from 1,355 in 2021. Consequently, the rising interest in adventure and experiential travel is expected to propel the growth of the travel agency services market.

Major players in the travel agency services market are increasingly adopting artificial intelligence and machine learning technologies to enhance the travel booking experience. AI-powered search tools are used to deliver accurate, personalized, and rapid search results, improving booking efficiency for travel agencies and their clients. For instance, in July 2024, Travelport, a U.K.-based travel retail platform company, introduced the content curation layer (CCL) as a new feature on the Travelport+ platform. This advanced layer utilizes artificial intelligence (AI) and machine learning (ML) to provide accurate and intuitive search results to travel agency partners worldwide. The CCL processes aggregated content from multiple sources, delivering faster search results compared to traditional airline search systems. It streamlines the presentation of retail-ready content, enabling agencies to offer more desirable options to travelers. A notable feature of the CCL is the Content Optimizer, which provides agencies with greater control over all content types, including traditional and NDC content.

In November 2023, Hays Travel Limited, a UK-based travel agency chain, acquired Travel House for an undisclosed amount. This acquisition is part of Hays Travel's strategy to expand its market presence and enhance its service offerings by integrating Travel House's operations and customer base. The deal is anticipated to increase Hays Travel's market reach and provide additional growth opportunities in the travel sector. Travel House is a UK-based travel agent.

Major companies operating in the travel agency services market are TUI Group, Booking Holdings Inc, Expedia Group Inc, CWT Global BV, BCD Travel Services BV, Egencia LLC, American Express Global Business Travel, HIS Co Ltd, Flight Centre Travel Group Ltd, TripAdvisor Inc, Frosch International Travel Inc, World Travel Inc, Corporate Travel Management Limited, The Priceline Group Inc, Direct Travel Inc, Kuoni Travel Holding Ltd, MakeMyTrip Limited, Kesari Tours Pvt. Ltd., Wing On Travel Service Limited, Tzell Travel Group LLC, Omega World Travel Inc, Fox World Travel Inc, Travel Leaders Group LLC, Yatra Online Inc, Thomas Cook Group plc, JTB Corporation, Liberty Travel Inc.

North America was the largest region in the travel agency services market in 2023. The regions covered in the travel agency services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the travel agency services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Travel agency services encompass a variety of professional offerings designed to assist individuals and businesses with planning, booking, and managing their travel arrangements. These services include expert consultation to ensure a smooth and well-organized travel experience.

The primary categories of travel agency services include full-service global travel arrangements and supplementary travel services. Full-service global travel arrangements involve comprehensive planning and booking for international trips, covering flights, accommodations, transportation, visas, and activities across multiple countries. Tourists are categorized into domestic and international travelers, with booking channels including phone reservations, online platforms, and in-person arrangements. Tour types encompass independent travelers, package travelers, and tour groups. Age groups are segmented into 15-25 years, 26-35 years, 36-45 years, 46-55 years, and 66-75 years.

The travel agency services market research report is one of a series of new reports that provides travel agency services market statistics, including travel agency services industry global market size, regional shares, competitors with an travel agency services market share, detailed travel agency services market segments, market trends and opportunities, and any further data you may need to thrive in the travel agency services industry. This travel agency services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The travel agency services market includes revenues earned by agencies through commissions on bookings, service fees, consultation charges, and markups on travel-related products such as flights, accommodations, tours, and insurance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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