The global baby shampoo and conditioner market size is expected to reach USD 8.17 billion by 2025, expanding at a CAGR of 3.9% from 2025 to 2030. The market growth is attributed to rising birth rate, growing expenditure on baby care products, increasing purchasing power, and rapid urbanization. Moreover, the need to remove flakes, prevent scalp infection, and combat tangle and knots in baby’s hair is a key factor driving the market.
Increasing literacy rate and growing working women ratio are increasing the awareness among the consumers to differentiate the usage of products for baby grooming. Moreover, due to rising concerns among parents over baby’s health and hygiene, manufactures are focusing on fulfilling the need and demand of the consumers.
Working women are the prime customers for the purchase of shampoos and conditioners. Softness, suitability, anti-bacterial properties, and pleasing fragrance are the factors on which manufacturers are focusing to add more value and credibility to the product. This, in turn, influences the purchasing and spending decision of the consumers.
For instance, Johnson's Head-to-Toe baby wash and shampoo is the most popular among consumers and is currently at no.1 position in hospitals in U.S. Moreover, the brand claims that it is paraben-free, phthalate-free, no more tears formula, and is as gentle as water on the baby’s eyes.
However, presence of harmful chemicals such as phthalates and formaldehyde in shampoos is acting as a restraint to the growth of the market. Innovation, regulation standards, and marketing are the challenging issues for manufacturers while launching products in the market. Affordability, easy availability, and low awareness about presence of harmful chemicals for the baby’s skin among consumers in rural areas are boosting the growth of non-organic segment.
Consumers prefer to use an organic shampoo for their kids, making sure that babies are not exposed to any kind of dangerous chemicals. This factor is positively influencing the growth of organic shampoo and conditioners. However, manufacturers are highlighting factors such as 'gentle bath'.
Most product endorsements focus on the softness of baby skin and its incompatibility with the products used on grownups. Thus, mild shampoos have become one of the sought after products and brands including Himalaya, Natural, and Mee Mee have used it to propose some of their products. These promise to keep the baby’s hair moisturized for better and healthy growth. Inclusion of specific herbs has also been appreciated by the brands. Chamomile is one such herb that is included in baby shampoo, Centaphil. The product is expected to bring soothing effects of centaphil.
Asia Pacific held the largest share of above 56.7% in 2024. It is anticipated to emerge as the fastest growing market over the forecast period. This substantial growth and enormous share can be attributed to the birth rate in the countries including China and India. According to a report by China's National Statistical Bureau, in 2016, 17.86 million infants were born, followed by 17.23 births in the year 2017. Similarly, according to the UN report released in July 2019, India's current population is 1.37 billion and by 2050, it is expected to grow by 273 million. The data showcases a consequential birth rate.
This product will be delivered within 1-3 business days.
Increasing literacy rate and growing working women ratio are increasing the awareness among the consumers to differentiate the usage of products for baby grooming. Moreover, due to rising concerns among parents over baby’s health and hygiene, manufactures are focusing on fulfilling the need and demand of the consumers.
Working women are the prime customers for the purchase of shampoos and conditioners. Softness, suitability, anti-bacterial properties, and pleasing fragrance are the factors on which manufacturers are focusing to add more value and credibility to the product. This, in turn, influences the purchasing and spending decision of the consumers.
For instance, Johnson's Head-to-Toe baby wash and shampoo is the most popular among consumers and is currently at no.1 position in hospitals in U.S. Moreover, the brand claims that it is paraben-free, phthalate-free, no more tears formula, and is as gentle as water on the baby’s eyes.
However, presence of harmful chemicals such as phthalates and formaldehyde in shampoos is acting as a restraint to the growth of the market. Innovation, regulation standards, and marketing are the challenging issues for manufacturers while launching products in the market. Affordability, easy availability, and low awareness about presence of harmful chemicals for the baby’s skin among consumers in rural areas are boosting the growth of non-organic segment.
Consumers prefer to use an organic shampoo for their kids, making sure that babies are not exposed to any kind of dangerous chemicals. This factor is positively influencing the growth of organic shampoo and conditioners. However, manufacturers are highlighting factors such as 'gentle bath'.
Most product endorsements focus on the softness of baby skin and its incompatibility with the products used on grownups. Thus, mild shampoos have become one of the sought after products and brands including Himalaya, Natural, and Mee Mee have used it to propose some of their products. These promise to keep the baby’s hair moisturized for better and healthy growth. Inclusion of specific herbs has also been appreciated by the brands. Chamomile is one such herb that is included in baby shampoo, Centaphil. The product is expected to bring soothing effects of centaphil.
Asia Pacific held the largest share of above 56.7% in 2024. It is anticipated to emerge as the fastest growing market over the forecast period. This substantial growth and enormous share can be attributed to the birth rate in the countries including China and India. According to a report by China's National Statistical Bureau, in 2016, 17.86 million infants were born, followed by 17.23 births in the year 2017. Similarly, according to the UN report released in July 2019, India's current population is 1.37 billion and by 2050, it is expected to grow by 273 million. The data showcases a consequential birth rate.
Baby Shampoo And Conditioner Market Report Highlights
- By type, the organic segment is expected to witness the fastest growth in the forecast period owing to its health benefits and vitamin boosted products
- Non-organic baby shampoo and conditioner dominated the market with an 80.0% share in 2024
- Asia Pacific held the largest market share in 2024. It is expected to witness the fastest growth over the forecast period due to growing disposable income in developing economies such as China and India, along with increasing birth rate
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments
- Competitive Landscape: Explore the market presence of key players worldwide
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
The leading players in the Baby Shampoo and Conditioner market include:
- Johnson & Johnson Services, Inc.
- Himalaya Wellness Company
- Unilever
- Burt’s Bees
- Beiersdorf
- L’Oreal
- Mothercare
- Earth Mama Organics
- PZ Cussons
- Weleda
This product will be delivered within 1-3 business days.
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Baby Shampoo And Conditioner Market Variables, Trends & Scope
Chapter 4. Baby Shampoo And Conditioner Market: Product Estimates & Trend Analysis
Chapter 5. Baby Shampoo And Conditioner Market: Distribution Channel Estimates & Trend Analysis
Chapter 6. Baby Shampoo And Conditioner Market: Regional Estimates & Trend Analysis
Chapter 7. Baby Shampoo And Conditioner Market: Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
- Johnson & Johnson Services, Inc.
- Himalaya Wellness Company
- Unilever
- Burt’s Bees
- Beiersdorf
- L’Oreal
- Mothercare
- Earth Mama Organics
- PZ Cussons
- Weleda
Methodology
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 70 |
| Published | October 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 6.47 Billion |
| Forecasted Market Value ( USD | $ 8.17 Billion |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
