Europe Travel Accessories Market Outlook, 2029

The market can be traced back to the rise of leisure travel in the mid-20th century, when increased disposable incomes and improved transportation options made travel more accessible to the general population. Today, travel accessories are not just functional; they are also a reflection of personal style and preferences. The demand for innovative and multifunctional products has surged, leading manufacturers to develop items that combine practicality with design. For instance, the popularity of smart luggage equipped with charging ports and tracking devices illustrates how technology has transformed traditional travel accessories into high-tech solutions that cater to modern travelers’ needs.

As one of the world’s top travel destinations, Europe attracts millions of tourists annually, making it a vital hub for the travel industry. The continent's diverse cultures, rich history, and stunning landscapes create a strong demand for travel-related products. Additionally, the ongoing trend toward sustainable travel has prompted consumers to seek eco-friendly travel accessories, such as biodegradable toiletries and luggage made from recycled materials. This shift towards sustainability reflects broader societal concerns about environmental impact, pushing manufacturers to innovate and adapt their offerings accordingly.

In terms of involvement in the region, numerous brands and retailers have established a strong presence in the European travel accessories market. From established luxury brands to emerging startups, the competition is intense. Retailers not only sell products but also create experiences for consumers through personalized shopping and expert advice on travel essentials.

The rise of e-commerce has further transformed the market, allowing consumers to access a wide range of products from the comfort of their homes and often at competitive prices. As the travel landscape continues to evolve post-pandemic, the travel accessories market is expected to rebound with new demands and opportunities. The focus will likely shift toward health and safety accessories, such as sanitization products and travel kits.

According to the research report "Europe Travel Accessories Market Outlook, 2029,", the Europe Travel Accessories market is anticipated to grow at more than 6.18% CAGR from 2024 to 2029. The market encompasses a wide range of products, including luggage, travel bags, organizers, portable chargers, neck pillows, and toiletry kits, catering to both leisure and business travelers. Key players in this market include well-established brands such as Samsonite, Targus, Eastpak, and Delsey, each recognized for their quality, durability, and innovation in travel solutions.

Samsonite, a leading name globally, continues to expand its product lines and enhance sustainability initiatives, reflecting consumer demand for eco-friendly options. The market's growth trajectory is supported by several factors, including the resurgence of travel following pandemic restrictions, an increasing focus on experiential travel, and the growing popularity of e-commerce platforms that make travel accessories easily accessible. Additionally, the rise of adventure tourism and weekend getaways among millennials and Generation Z has further driven demand for functional and stylish travel accessories.

In Europe, brands like CabinZero and RIMOWA are gaining popularity for their lightweight and stylish options, appealing to younger travelers looking for both practicality and aesthetic appeal. The introduction of smart travel accessories, such as luggage with built-in tracking technology and USB charging ports, is also becoming a significant trend, catering to tech-savvy consumers.

Furthermore, the shift toward personalization and customization in travel gear is notable, with brands offering tailored options to meet the specific needs of individual travelers. Sustainability is another critical driver in the European market, with companies like Osprey and Patagonia leading the charge in creating eco-conscious products from recycled materials. The emphasis on reducing carbon footprints resonates well with European consumers, further propelling market growth.

Market Drivers

• Rising Travel Demand: The resurgence of international travel post-pandemic has significantly bolstered the European travel accessories market. The growing interest in adventure tourism and experiential travel, particularly among younger demographics like millennials and Gen Z, is driving the need for specialized accessories such as durable backpacks, packing cubes, and multifunctional travel gear.
• Technological Innovations: The integration of technology into travel accessories is transforming consumer expectations. Products equipped with features like GPS tracking, built-in USB charging ports, and smart luggage solutions are becoming increasingly popular. Innovations such as anti-theft backpacks and luggage with biometric locks are appealing to security-conscious travelers.

Market Challenges

• Supply Chain Disruptions: The travel accessories market faces significant challenges related to supply chain disruptions. Factors such as the lingering effects of the COVID-19 pandemic, geopolitical tensions, and fluctuating shipping costs can impact the availability of materials and products. Manufacturers may struggle with delays and increased costs, leading to potential shortages in popular travel accessories.
• Competition and Market Saturation: The travel accessories market in Europe is highly competitive, with numerous brands vying for consumer attention. This saturation can make it difficult for new entrants to gain a foothold and for established brands to maintain their market share. Price wars may ensue as companies attempt to attract budget-conscious consumers, potentially compromising profit margins.

Market Trends

• Sustainability Focus: There is a growing trend towards sustainability in the travel accessories market, as consumers become more environmentally conscious. Brands are increasingly using recycled materials and eco-friendly production methods to meet the demand for sustainable products. Companies like Osprey and Patagonia are leading the way by promoting their commitment to sustainability, which resonates well with European consumers.
• Personalization and Customization: Consumers are seeking personalized travel experiences, leading to a trend in customizable travel accessories. Brands are responding by offering products that can be tailored to individual preferences, such as luggage with monogramming options, interchangeable straps, or modular designs.

The growing adoption of mobile devices and the increasing need for uninterrupted connectivity during travel are driving the demand for portable chargers in the European travel accessories industry.

In an era where mobile technology is an indispensable part of daily life, travelers are increasingly reliant on their devices for a multitude of purposes - ranging from navigation and communication to entertainment and photography. This shift towards mobile-centric travel has made portable chargers a vital accessory for modern adventurers, particularly in Europe, where connectivity is paramount. The need for reliable power sources has never been more critical, as the demands of travel often lead to drained batteries at the most inconvenient times. One of the primary factors fueling the demand for portable chargers is the extended duration of travel that many Europeans undertake.

With an increasing number of travelers exploring multiple destinations within a single trip, it is common for them to spend entire days away from access to electrical outlets. For instance, a day spent sightseeing in a vibrant city or hiking through picturesque landscapes can quickly drain device batteries, especially for those utilizing GPS navigation apps, capturing photos, or sharing experiences on social media. The anxiety of having a low battery, particularly in unfamiliar surroundings, emphasizes the importance of portable chargers as a reliable backup power source. The rise of social media and the culture of content creation among travelers further contribute to the increasing demand for portable chargers.

Influencers and travel bloggers frequently share their adventures online, often emphasizing the importance of staying connected and powered up throughout their journeys. the COVID-19 pandemic has reshaped travel behaviors, placing a heightened emphasis on health and safety. As travelers become more cautious about shared spaces, having a portable charger allows them to reduce reliance on public charging stations or crowded areas, where they may have to wait in line or risk exposure to germs. By enabling travelers to maintain their devices' power levels independently, portable chargers cater to the evolving needs of health-conscious consumers.

The convenience and accessibility of online shopping, coupled with a growing preference for e-commerce among consumers, are driving the growth of online stores in the European travel accessories industry.

The rapid expansion of online stores in the European travel accessories market is primarily fueled by the shifting consumer preferences towards e-commerce. In recent years, particularly accelerated by the COVID-19 pandemic, consumers have increasingly gravitated towards online shopping for its unparalleled convenience and efficiency. This shift is not merely a temporary trend but a fundamental change in how consumers approach their purchasing decisions. With busy lifestyles and a growing desire for instant access to products, online shopping provides a seamless solution for travelers seeking to purchase accessories without the hassle of traditional brick-and-mortar retail.

One of the key advantages of online shopping is the ease of access it offers. Consumers can browse and purchase travel accessories at any time and from virtually anywhere, whether at home or on the go. This flexibility allows travelers to make purchases at their convenience, avoiding the constraints of store hours and geographic limitations. With the proliferation of smartphones and tablets, consumers are increasingly using mobile devices to shop online. Many travel accessory retailers have optimized their websites for mobile browsing and have developed user-friendly apps, further facilitating the shopping experience. This trend is particularly significant among younger generations, who are more likely to engage in mobile shopping.

The convenience of purchasing travel accessories through mobile devices while on the move aligns perfectly with the lifestyle of today’s travelers, further enhancing the appeal of online stores. Convenience, online stores often provide attractive incentives that traditional retailers may struggle to match. Discounts, promotional offers, and loyalty programs are commonly used to entice online shoppers. E-commerce platforms can leverage data analytics to personalize offers and target specific consumer segments, making promotions more relevant and appealing. This tailored marketing approach not only enhances the shopping experience but also encourages repeat purchases, fostering customer loyalty.

Germany's position as a leader in the European travel accessories industry is driven by its strong manufacturing capabilities, commitment to quality, and innovative product design, which cater to the diverse needs of modern travelers.

Germany's dominance in the European travel accessories market can be attributed to a combination of its robust manufacturing infrastructure, a long-standing reputation for quality craftsmanship, and a culture of innovation that drives the development of new and improved travel products. These factors have established Germany as a key player in the global travel accessories industry, where consumers increasingly prioritize functionality, durability, and style in their travel gear. At the core of Germany's success is its strong manufacturing base, which is characterized by a well-established network of companies specializing in high-quality production processes.

This industry includes both large corporations and small to medium-sized enterprises (SMEs) that focus on niche markets. German manufacturers are known for their meticulous attention to detail and rigorous quality control measures, which ensure that travel accessories meet the highest standards. This focus on quality has led to the development of reliable products that travelers can trust, such as durable luggage, innovative packing solutions, and weather-resistant travel gear. German companies invest heavily in creating products that incorporate the latest technologies and address the evolving needs of consumers.

For example, many German brands are at the forefront of developing smart luggage with built-in tracking systems, USB charging capabilities, and other tech-savvy features that enhance the travel experience. This innovative spirit not only sets German products apart from competitors but also positions them as leaders in the industry as they continually adapt to changing consumer preferences.

Many German brands are pioneering sustainable manufacturing practices, utilizing recycled materials, and focusing on reducing their carbon footprints. This commitment to sustainability resonates with environmentally conscious travelers, further solidifying Germany's reputation as a leader in producing travel accessories that prioritize both functionality and environmental responsibility.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Travel Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Travel Bags
• Travel Pillow And Blanket
• Portable charger
• Pet Travel Accessories
• Travel Toiletry
• Travel Safety kit
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Factory Outlets
• Online Stores
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Travel Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.