North America Travel Accessories Market Outlook, 2029

North America's high frequency of business and leisure travel, along with a keen focus on comfort and security, has fueled demand for travel accessories across the United States, Canada, and Mexico. The travel accessories market in North America developed alongside the evolution of the tourism industry. Initially, it centered on basic luggage and suitcases, but with the rise of mass tourism in the 20th century, the market began expanding to include a variety of products tailored to meet the needs of different travelers. The market has become more sophisticated in recent years, with products now addressing specific travel pain points, such as the need for organized packing, in-transit comfort, and technological convenience.

The rapid growth of air travel and road trips has further spurred the market, with innovations designed to cater to the diverse needs of today's travelers. The region's high disposable income allows consumers to invest in quality travel gear that enhances their experiences. Many North American travelers prioritize convenience, safety, and comfort, making items like neck pillows, noise-canceling headphones, and travel-sized toiletries essentials for both short and long trips. Additionally, as work travel resumes and bleisure (business + leisure) travel grows, demands for multifunctional products, such as tech organizers and power banks, has surged.

The North American market is also highly influenced by technology, with travelers seeking gadgets and accessories that align with their digital lifestyles. Smart luggage with GPS tracking, compact power banks, and Bluetooth-enabled tags are becoming increasingly popular as consumers prioritize connectivity on the go. Sustainability is another important trend shaping the North American travel accessories market.

With growing environmental consciousness, many consumers are looking for eco-friendly options, such as luggage made from recycled materials, reusable toiletry containers, and zero-waste travel kits. The convenience of online shopping aligns with the travel industry's digital transformation, as consumers look for travel-related products, including accessories, directly from their devices.

According to the research report "North America Travel Accessories Market Outlook, 2029,", the North America Travel Accessories market is expected to reach a market size of more than USD 22.82 Billion by 2029. The market growth for travel accessories in North America is influenced by several factors, including rising disposable incomes, increasing interest in travel experiences, and a growing focus on travel convenience and security. Brands like Travelon and Pacsafe have capitalized on this trend by offering security-focused products that include anti-theft bags and RFID-blocking wallets, meeting the needs of travelers concerned with safety.

Key players in the region include major brands like Samsonite, Tumi, and American Tourister, which are known for their durable and stylish luggage, bags, and packing solutions. Samsonite, in particular, has a strong presence, offering a wide range of luggage options and travel accessories that cater to both frequent travelers and casual tourists. Tumi stands out for its premium, high-quality designs that appeal to business travelers, especially those seeking a blend of durability and sophistication in their travel gear. American Tourister, on the other hand, appeals to families and casual travelers by offering affordable yet reliable options.

Companies like Nomatic and Away have made a significant impact with sleek, tech-integrated products like smart luggage equipped with GPS tracking, durable backpacks, and travel organizers that appeal to digital natives and young professionals. Away, in particular, has gained popularity for its minimalist, functional designs and emphasis on direct-to-consumer sales, which offer travelers modern solutions with unique branding.

Sustainability is a rising trend in the market, and North American brands are responding with eco-friendly options. Companies like Patagonia and Paravel are known for sustainable practices, offering luggage and travel bags made from recycled materials. This appeal to eco-conscious consumers aligns with North America's increasing environmental awareness.

Market Drivers

• Rising Disposable Income: One of the primary drivers of the North American travel accessories market is the increase in disposable income and consumer spending on travel-related experiences. As disposable incomes rise, consumers are more willing to invest in high-quality travel accessories that enhance convenience, safety, and style. This is especially true for North American millennials and Gen Z, who prioritize experiences like travel.
• Increase in Business and "Bleisure" Travel: Another significant driver is the resurgence in business travel and the rise of "bleisure" (business + leisure) trips. The hybrid work model and flexible work arrangements have encouraged professionals to combine business with leisure travel. This trend fuels demand for multi-functional and tech-focused accessories that can transition between work and leisure settings.

Market Challenges

• Market Saturation and Competition: With numerous brands competing in the North American market, there is a high level of saturation, especially in the luggage and travel bag segments. Established brands like Samsonite and Tumi face competition from innovative direct-to-consumer brands such as Away and Nomatic. This intense competition creates pressure on pricing, profit margins, and market share, making it challenging for brands to differentiate themselves solely on product features.
• Economic Uncertainty and Rising Costs: Economic fluctuations and inflation impact consumer spending and can reduce demand for non-essential items like travel accessories. Rising costs of raw materials, manufacturing, and logistics due to inflation also pose a significant challenge. Many travel accessories rely on quality materials (e.g., leather, metals, high-grade plastics), which have seen price increases.

Market Trends

• Sustainability and Eco-Friendly Materials: A significant trend in the North American travel accessories market is the move towards sustainability. Consumers are increasingly seeking products made from eco-friendly, recycled, or biodegradable materials. Brands like Paravel, which uses recycled plastic for its luggage, and Patagonia, known for its commitment to sustainability, are capturing the interest of eco-conscious travelers.
• Smart and Tech-Integrated Products: With the tech-savvy demographic in North America growing, there is an increasing demand for travel accessories that incorporate smart technology. Products such as GPS-enabled luggage, USB-integrated bags, and Bluetooth trackers provide convenience and security, catering to digitally connected travelers. Brands like Away and Nomatic have incorporated tech-forward features into their designs, appealing to young professionals and frequent travelers who prioritize connectivity.

Travel bags lead the North American travel accessories industry due to their versatility and essential role in enhancing both convenience and functionality for diverse types of travel experiences.

Unlike other travel accessories, travel bags are a universal need, catering to everyone from casual travelers and business professionals to adventure enthusiasts. This wide-ranging utility has made travel bags indispensable for short and long trips, offering the flexibility that aligns well with the lifestyle of North American consumers. As travelers become more discerning and specific in their requirements, travel bags have evolved beyond simple carry-ons and suitcases to include backpacks, duffels, and convertible bags, designed to accommodate various activities and destinations.

Business travelers require bags that can seamlessly transition from office settings to leisure activities, making versatile travel bags with compartments for laptops, documents, and personal items especially valuable. North American consumers increasingly seek bags with organizational features, such as multiple compartments, padded laptop sleeves, and secure pockets, allowing them to stay organized and efficient throughout their trip. Additionally, with the region’s rising trend of short, weekend getaways and road trips, lightweight and easily packable bags are in high demand.

Another factor driving the demand for travel bags is the innovation in materials and designs that cater to specific consumer needs, including durability, aesthetics, and security. Brands are now using advanced materials like lightweight polycarbonate and recycled plastics, which not only enhance the bags’ durability but also appeal to eco-conscious consumers. Furthermore, high-end brands like Tumi and Samsonite offer stylish and professional designs, appealing to fashion-forward and business-focused consumers, while brands like Patagonia and North Face cater to adventure travelers with rugged, outdoor-ready bags.

Many brands are also responding to the growing need for security by incorporating anti-theft features such as lockable zippers, RFID-blocking compartments, and concealed pockets to protect valuables. As travelers look for convenience in all aspects of their journeys, such smart travel bags enable them to charge their gadgets on the go and even track their luggage in case it gets misplaced, reducing travel-related stress.

Supermarkets and hypermarkets lead the North American travel accessories industry because they offer convenient, one-stop shopping experiences where consumers can access a wide variety of travel products at competitive prices.

In North America, supermarkets and hypermarkets have become the leading distribution channels for travel accessories, largely due to their convenience, accessibility, and broad product range. These retail giants, including chains like Walmart, Target, and Costco, offer a diverse selection of travel essentials such as luggage, backpacks, neck pillows, power banks, and packing organizers, meeting the demand for convenience in one central location. This convenience is highly appealing to busy North American consumers who value efficiency and want to prepare for trips without needing to visit multiple stores.

In particular, supermarkets and hypermarkets have cultivated environments where consumers can pick up last-minute travel items while completing other errands, which suit the fast-paced lifestyle of many in the region. A significant factor in their popularity is the ability of supermarkets and hypermarkets to offer travel accessories at competitive, often discounted prices. These retailers can buy in bulk and pass on savings to consumers, allowing them to access quality products without overspending. This affordability is especially appealing to middle-income families, students, and budget-conscious travelers who seek value without sacrificing quality.

By providing travel accessories at various price points, supermarkets and hypermarkets cater to different consumer segments - from the budget shopper looking for basic travel pillows to those interested in mid-range luggage options. This broad spectrum of choices makes them an attractive option for travelers looking to gear up without breaking the bank.

Unlike online shopping, where delivery may take time, these retail channels allow consumers to buy and take home products immediately, an essential factor for last-minute travel preparations. This immediacy appeals to travelers who realize they need specific items, such as power adapters or travel-sized toiletries, just before a trip. The “grab-and-go” format of supermarkets and hypermarkets is perfectly suited to this type of consumer need, making them the go-to destinations for convenient travel shopping.

The USA leads the North American travel accessories industry due to its strong travel culture, high disposable income, and large consumer base that drives continuous demand for diverse, innovative, and high-quality travel products.

The United States stands out as the leading market for travel accessories in North America, a position rooted in its unique travel culture, economic strength, and sheer consumer scale. Americans have a strong inclination toward travel, whether for business, leisure, or personal exploration, which naturally drives demand for a wide variety of travel accessories, from luggage and backpacks to travel-sized toiletries and tech gadgets. The country’s expansive geography, covering everything from beaches to mountains and bustling cities to remote rural areas, encourages both domestic and international travel, creating a consistent need for travel essentials that cater to different types of journeys.

This robust travel culture has cultivated a mature market for travel accessories, where consumers are willing to invest in items that enhance convenience, comfort, and style on the go. The high level of disposable income in the U.S. also plays a critical role. Compared to many other regions, Americans have the financial flexibility to spend on high-quality, branded travel products. This purchasing power enables the growth of premium and luxury travel accessories, with popular brands such as Tumi, Samsonite, and away thriving due to demand for durable, stylish, and technologically integrated products.

Furthermore, Americans increasingly value products that enhance travel efficiency, safety, and organization, driving demand for high-quality travel accessories equipped with smart features like USB charging ports, GPS tracking, and anti-theft compartments. Brands continuously innovate to capture this segment, which appreciates advanced, functional designs that suit both casual and frequent travelers.

American consumers are increasingly drawn to eco-friendly products and are receptive to brands that prioritize sustainable practices, which has led to a growing range of travel items made from recycled or ethically sourced materials. At the same time, technological integration in travel products appeals to the country’s highly tech-savvy demographic, which values innovations that make travel easier and more enjoyable.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Travel Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Travel Bags
• Travel Pillow And Blanket
• Portable charger
• Pet Travel Accessories
• Travel Toiletry
• Travel Safety kit
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Factory Outlets
• Online Stores
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Travel Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.