Middle East & Africa Paper Bag Market Outlook, 2029

The Middle East and Africa (MEA) paper bag market has been growing steadily, driven by increasing environmental awareness and government regulations encouraging sustainable practices. Initially, plastic bags dominated the region's packaging industry due to their low cost and wide availability. However, the environmental concerns surrounding plastic waste, particularly the impact on oceans, landfills, and biodiversity, have driven a significant shift towards paper-based alternatives. Paper bags, biodegradable and recyclable, offer a more eco-friendly solution, and consumers are increasingly conscious of this shift.

With several MEA countries experiencing rapid urbanization, growing retail sectors, and an expanding middle class, the demand for sustainable packaging solutions like paper bags has surged. Various MEA governments have implemented policies and regulations to reduce plastic usage, directly impacting the paper bag market. For example, countries such as the United Arab Emirates, Saudi Arabia, Kenya, and South Africa have either banned or introduced fees on plastic bags, mandating businesses to offer sustainable alternatives. Such regulations are part of a larger strategy aimed at reducing waste and achieving sustainability goals in line with international environmental commitments.

In addition to government initiatives, private sector stakeholders have embraced these trends by opting for paper bags, particularly in retail and food service industries. The demand is most prominent in the food and beverage sector, where paper bags are used for carrying food items, groceries, and takeaways, supported by the robust expansion of quick-service restaurants and e-commerce grocery delivery platforms. Since a significant portion of paper used for bag production in the region is imported, the market is susceptible to global supply chain disruptions and price fluctuations.

Consequently, some countries are investing in local production capabilities to reduce dependence on imports and boost their economies. For instance, Egypt and South Africa have taken steps to establish paper manufacturing facilities to support the local packaging industry, aiming to meet the domestic demand while creating job opportunities and fostering regional economic development.

According to the research report "Middle East & Africa Paper Bag Market Overview, 2029,", the Middle East & Africa Paper Bag market is expected to grow with 6.37% CAGR by 2024-29. The demand for paper bags has surged primarily due to regulatory restrictions on single-use plastics in multiple countries within the region, including the UAE, Saudi Arabia, Kenya, and South Africa, where governments are making significant strides toward reducing plastic waste and promoting sustainable packaging. Key players in the MEA paper bag market include manufacturers like Mondi Group, Al Ghurair Printing and Publishing, Smurfit Kappa, and regional producers such as Sahara Bag and Green Label.

These companies have invested heavily in enhancing the quality, durability, and aesthetics of paper bags to meet the diverse needs of sectors ranging from retail and food service to luxury goods and e-commerce. A distinctive feature of the MEA paper bag market is the focus on biodegradable and recyclable materials, often derived from sustainable sources.

For instance, many paper bags in this region are made from kraft paper due to its strength and eco-friendly properties, appealing to consumers and businesses seeking green alternatives to plastic. Additionally, paper bags used in this region are often engineered to withstand higher loads and are available in various shapes and sizes to meet the needs of diverse industries.

Beyond strength and durability, these bags come with high-quality print capabilities, allowing businesses to brand them effectively. This aspect is particularly popular in the retail and luxury goods sectors, where paper bags serve as mobile advertising tools that enhance the brand's image. With innovations in design and printing technologies, manufacturers are able to offer customizable options with features like embossing, foil stamping, and UV coating, ensuring a premium look that appeals to high-end markets.

Eco-innovations have also gained momentum, with advancements like water-resistant coatings and reusable options that further extend the product’s lifespan. For example, many companies are exploring hybrid materials, combining traditional paper with natural fiber reinforcements for added durability. In the food and beverage industry, companies are adopting grease-resistant linings for takeout bags, a critical feature as demand for food delivery services continues to grow.

Market Drivers

• Regulatory Push Towards Sustainability: Governments across the MEA region have been implementing strict policies to curb the use of plastic bags and promote sustainable alternatives. Countries like the UAE, Saudi Arabia, Kenya, and South Africa have introduced bans, taxes, or fees on single-use plastic bags, driving demand for paper-based alternatives. These regulations align with global sustainability goals, like the United Nations Sustainable Development Goals (SDGs), encouraging environmentally friendly practices within the MEA region.
• Rise in Retail and E-commerce: The MEA region has seen a rapid expansion in retail, e-commerce, and quick-service restaurants, driven by urbanization and a growing middle class. In countries like the UAE, the presence of global retail chains and the rise in online shopping platforms have intensified the demand for durable and eco-friendly packaging options, including paper bags. The preference for biodegradable packaging solutions aligns well with consumer expectations in the region, particularly among environmentally conscious younger demographics.

Market Challenges

• Dependence on Imported Raw Materials: The MEA region relies heavily on imported pulp and paper for manufacturing paper bags, leading to high production costs and susceptibility to global supply chain disruptions. Unlike other regions with established paper manufacturing industries, many MEA countries lack sufficient local raw material production capacity, creating a dependency on imported materials from regions like Europe and North America. This dependency not only increases costs but also exposes the market to fluctuations in global commodity prices and logistical issues, which can affect pricing and availability.
• High Production and Certification Costs: Producing high-quality, sustainable paper bags that meet international standards requires substantial investment in technology and eco-certifications, such as the Forest Stewardship Council (FSC) certification. For MEA manufacturers, obtaining these certifications involves a significant cost, especially for smaller companies. While certifications offer a competitive edge and meet customer expectations, they require adherence to strict environmental and social standards, which can be costly to implement.

Market Trends

• Growth of Customization and Premium Paper Bags: As MEA consumers become more brand-conscious, there is a rising demand for customized, visually appealing paper bags, especially in sectors like luxury retail and high-end restaurants. Customization options such as embossing, foil stamping, and logo printing have become increasingly popular, with brands using paper bags not just as packaging but as a brand extension. This trend has led manufacturers to invest in advanced printing technologies and design options that align with brand-specific needs, enhancing brand visibility and creating a memorable customer experience.
• Innovation in Biodegradable and Functional Coatings: To meet the functional demands of various industries, manufacturers in the MEA region are exploring innovative coatings for paper bags that enhance durability while remaining biodegradable. For example, grease-resistant and water-resistant coatings are increasingly used in food delivery and takeaway bags, addressing the needs of the fast-growing food service industry. Biodegradable coatings derived from natural materials and bioplastics are also gaining traction, allowing for water and grease resistance without compromising sustainability.

The Pasted Valve product type is growing in the MEA paper bag industry primarily due to its superior strength, reliability, and suitability for packaging a wide range of products, particularly in sectors like food and beverages.

The Pasted Valve paper bag has emerged as a leading choice in the Middle East and Africa (MEA) paper bag industry, primarily owing to its robust design and versatility. This product type features a valve-style opening that allows for easy filling and sealing, making it ideal for both manual and automated packing processes. One of the primary factors contributing to the growth of Pasted Valve bags in the region is their superior strength. These bags are typically manufactured from high-quality paper, which is reinforced at the seams to ensure they can hold heavy loads without tearing or leaking.

This durability is especially important for industries that require reliable packaging solutions, such as food and beverage manufacturers, construction, and agriculture. In a region where the economy is rapidly diversifying, businesses are increasingly seeking packaging that can withstand the rigors of transport and storage, and Pasted Valve bags deliver on this front. Moreover, the Pasted Valve design allows for efficient packing. The valve mechanism provides a secure closure, preventing contamination and extending the shelf life of products, which is vital in the food industry.

As health and safety regulations become stricter, companies are turning to packaging solutions that not only comply with these standards but also enhance the integrity of their products. This demand for quality packaging is further amplified by the growth of e-commerce and retail sectors in the MEA region, where consumers are increasingly looking for reliable and safe packaging options. As online shopping becomes more prevalent, the need for sturdy packaging that can endure shipping and handling has never been more critical.

Another significant driver of the growth of Pasted Valve bags in the MEA paper bag industry is the increasing awareness of environmental sustainability. The MEA region has seen a marked shift toward eco-friendly packaging solutions as governments and consumers alike become more conscious of environmental impacts. Pasted Valve bags, often made from recyclable materials, align with these sustainability goals, allowing companies to meet consumer expectations for environmentally responsible practices.

The Food & Beverage end user segment is growing in the MEA paper bag industry primarily due to the increasing demand for sustainable packaging solutions driven by heightened environmental awareness and changing consumer preferences.

The Food & Beverage (F&B) sector is experiencing significant growth within the Middle East and Africa (MEA) paper bag industry, propelled largely by a shift toward sustainable packaging solutions. This transformation is influenced by a combination of rising environmental concerns, evolving consumer preferences, and stringent regulations aimed at reducing plastic waste. As awareness of the detrimental effects of single-use plastics continues to rise, both consumers and businesses are actively seeking eco-friendly alternatives. Paper bags have emerged as a viable solution, as they are often made from renewable resources and are fully recyclable, which aligns with the global trend toward sustainability.

A growing number of consumers are prioritizing sustainability in their purchasing decisions, favoring brands that demonstrate a commitment to eco-friendly practices. This change is evident in the food service and retail sectors, where businesses are shifting away from traditional plastic packaging to paper bags that not only meet sustainability criteria but also enhance their brand image. For instance, many grocery stores, restaurants, and cafes are now opting for paper bags to replace plastic ones, showcasing their dedication to reducing their environmental footprint. This shift not only meets consumer expectations but also helps companies differentiate themselves in a crowded marketplace.

The regulatory landscape in the MEA region is evolving, with many governments implementing stricter regulations on plastic usage to combat environmental degradation. For example, several countries in the region have introduced bans or restrictions on single-use plastics, prompting businesses to seek sustainable packaging solutions like paper bags. This regulatory pressure acts as a catalyst for change, encouraging the F&B industry to adopt packaging that complies with new laws while also appealing to environmentally conscious consumers.

The growth of 2-ply thickness in the MEA paper bag industry is primarily driven by its enhanced strength and durability, which meet the increasing demands for reliable packaging solutions across various sectors, particularly in food and beverage, retail, and logistics.

The rising demand for 2-ply thickness in the Middle East and Africa (MEA) paper bag industry is a noteworthy trend that reflects the evolving needs of businesses and consumers alike. As the region continues to grow economically, industries such as food and beverage, retail, and logistics are seeking packaging solutions that not only enhance product protection but also align with sustainability goals. The 2-ply thickness offers a unique combination of strength, durability, and versatility, making it an ideal choice for a wide array of applications. One of the most compelling reasons for the increased popularity of 2-ply paper bags is their enhanced structural integrity.

These bags are made from two layers of paper, which significantly increases their tensile strength and resistance to tearing. This characteristic is particularly important for industries that handle heavy or bulky items, as 2-ply bags can support greater weight without compromising their integrity. In the food and beverage sector, for example, businesses are increasingly using 2-ply bags to package products such as grains, bakery items, and beverages. The extra layer provides an added level of security, ensuring that the contents remain safe during transport and storage, thus reducing the risk of spills and damage. The durability of 2-ply bags makes them suitable for a wide range of environments and conditions.

In regions like the MEA, where climate can vary significantly, packaging solutions must be able to withstand humidity, temperature fluctuations, and physical stresses. The thicker construction of 2-ply bags offers enhanced resistance to moisture and other environmental factors, ensuring that products remain protected even in challenging conditions. This feature is particularly appealing to businesses involved in logistics and supply chain management, where reliable packaging is essential to maintain product quality and minimize losses. By opting for 2-ply bags, companies can demonstrate their commitment to reducing plastic waste while also appealing to consumers who prioritize sustainability in their purchasing decisions.

The growth of Brown Kraft Paper as a material type in the MEA paper bag industry is primarily driven by its sustainability, strength, and cost-effectiveness, making it an attractive choice for businesses aiming to enhance their eco-friendly packaging initiatives.

The increasing preference for Brown Kraft Paper in the Middle East and Africa (MEA) paper bag industry marks a significant shift toward sustainable packaging solutions that align with both consumer demands and regulatory requirements. Brown Kraft Paper is made from unbleached wood pulp, which not only gives it a distinctive rustic appearance but also enhances its environmental credentials. This material type is particularly appealing in a region where sustainability is becoming a focal point for businesses and consumers alike. The global conversation around environmental impact has reached the MEA region, prompting companies to seek alternatives to conventional plastic packaging.

Brown Kraft Paper serves as a reliable and eco-friendly option, helping businesses meet growing consumer expectations for sustainability while complying with increasingly stringent environmental regulations. For instance, food establishments are increasingly adopting Brown Kraft Paper bags for takeout and delivery services, as these bags can hold heavy items like groceries and meals securely, ensuring that products reach customers in perfect condition. Cost-effectiveness is another crucial factor driving the growth of Brown Kraft Paper in the MEA paper bag industry. As businesses increasingly prioritize sustainability, they seek packaging solutions that do not compromise on quality while remaining economically viable.

Brown Kraft Paper typically comes at a lower cost compared to other materials, such as specialty or coated papers. This affordability enables companies to adopt sustainable packaging practices without significantly impacting their profit margins. As the demand for environmentally friendly options continues to rise, Brown Kraft Paper presents an attractive solution that balances both cost and sustainability.

The growth of online sales in the MEA paper bag industry is primarily driven by the rapid expansion of e-commerce, which has increased demand for sustainable packaging solutions that enhance customer experience and brand visibility.

The surge in online sales within the Middle East and Africa (MEA) paper bag industry represents a significant shift in consumer behavior, largely fueled by the rapid expansion of e-commerce platforms. As more consumers turn to online shopping for convenience, the demand for effective and sustainable packaging solutions is rising correspondingly. This trend is particularly relevant in a region that has witnessed a transformative growth trajectory in digital commerce, with an increasing number of businesses recognizing the importance of quality packaging in maintaining customer satisfaction and loyalty.

The environmental aspect of packaging cannot be overstated, especially in a region where consumers are becoming more aware of their ecological footprint. As governments across the MEA region impose stricter regulations on plastic usage, many businesses are pivoting toward sustainable alternatives such as paper bags. This shift not only addresses compliance with regulations but also caters to the increasing consumer demand for environmentally friendly options. Paper bags are often made from renewable resources and are biodegradable, making them a preferred choice for online retailers looking to minimize their environmental impact.

Companies that embrace sustainable packaging solutions can differentiate themselves in a competitive online marketplace, attracting consumers who value sustainability and corporate social responsibility. The rapid growth of e-commerce in the MEA region has also been facilitated by advancements in technology and logistics. As delivery systems improve and payment options become more accessible, businesses are better equipped to handle online orders efficiently.

This evolution means that retailers can offer a wider variety of products, including those packaged in paper bags, without compromising service quality. The integration of robust logistics networks ensures that packages reach customers promptly, and businesses can further leverage this efficiency by investing in packaging solutions that streamline operations.

Saudi Arabia is leading in the global paper bag industry due to its proactive government policies promoting sustainability, coupled with a rapidly growing retail and food service sector that increasingly demands eco-friendly packaging solutions.

Saudi Arabia's emergence as a leader in the global paper bag industry is closely tied to its commitment to sustainability, driven by both regulatory frameworks and a broader societal shift towards environmentally friendly practices. The Saudi government has recognized the importance of addressing environmental challenges, particularly plastic pollution, and has implemented several initiatives aimed at reducing the reliance on single-use plastics. In line with the Vision 2030 framework, which emphasizes sustainable development and environmental stewardship, the Saudi authorities have enacted laws and regulations that encourage businesses to transition to sustainable packaging solutions, including paper bags.

For instance, there are increasing incentives for manufacturers to produce biodegradable and recyclable packaging, creating a conducive environment for growth in the paper bag sector. These regulatory changes not only stimulate local production but also align with global sustainability trends, positioning Saudi Arabia as a forerunner in eco-friendly packaging solutions. The rapid growth of the retail and food service sectors in Saudi Arabia has further fueled the demand for paper bags.

As urbanization continues to rise, the kingdom has witnessed a boom in retail establishments, including supermarkets, grocery stores, and fast-food chains, which increasingly prioritize sustainable packaging options to attract environmentally conscious consumers. With a young, growing population that is becoming more aware of environmental issues, there is a clear preference for brands that adopt sustainable practices. This consumer shift has encouraged businesses to replace traditional plastic bags with paper alternatives, thereby significantly increasing the demand for high-quality paper bags across various industries.

Additionally, as e-commerce continues to thrive in the kingdom, driven by the increasing digitalization of the retail space, the need for durable and aesthetically pleasing packaging options has surged, further enhancing the growth prospects for the paper bag market. Saudi Arabia's strategic geographic location facilitates the import of raw materials essential for paper bag manufacturing while allowing local manufacturers to efficiently serve both domestic and international markets.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Paper Bag market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Pasted Valve
• Sewn Open Mouth
• Pinched Bottom Open Mouth
• Pasted Open Mouth
• Flat Bottom
• Others

By End-User Industry

• Food & Beverage
• Retail
• Agriculture
• Building & Construction
• Chemicals & Pharmaceuticals
• Others

By Thickness

• 1 Ply
• 2 Ply
• 3 Ply or More

By Material Type

• Brown Kraft Paper
• White Kraft Paper

By Distribution Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Paper Bag industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.