South America Art and Craft Market Outlook, 2029

The South American art and craft market is a vibrant and culturally diverse sector that reflects the continent's various artistic traditions and modern activities. Countries such as Peru, Brazil, Argentina, and Chile have emerged as major players in the art and craft scene, displaying a mix of traditional and contemporary artistic expression. The South American art and craft sector has grown significantly in recent years, owing to increased interest in handcrafted and artisan products. The COVID-19 epidemic had a significant influence on the market, disrupting supply chains and restricting access to regular marketplaces and fairs.

However, as consumers looked for creative outlets during lockdowns, there was a noticeable increase in interest in DIY projects and home-based arts and crafts. Innovations in the South American art and craft market have also played a significant role in its evolution. The integration of technology, particularly digital platforms for sales and marketing, has allowed artisans to showcase their work beyond local markets.

Social media has become a powerful tool for artists and crafters to promote their creations, connect with customers, and build brand loyalty. E-commerce platforms like Mercado Libre and Etsy have gained popularity, enabling artisans to reach a broader audience and facilitate international sales. Additionally, innovations in materials and techniques, often inspired by traditional practices, have led to the development of unique and contemporary products that appeal to modern consumers.

According to the research report "South America Art & Craft Market Outlook, 2029,", the South American art and craft market is expected to reach a market size of more than USD 4.62 billion by 2029. Local craftsmen as well as larger firms supporting the sector are important actors in the South American art and craft market.

Companies in Peru, such as Kuna and Dona Puri, focus on manufacturing high-quality textile products that showcase indigenous artistry. In Brazil, organisations such as Artesanato Brasil promote traditional crafts and assist local artisans with training and marketing services. These companies not only help to preserve cultural heritage, but also to economically empower communities.

Collaborations between craftspeople and fashion designers have resulted in the creation of accessories and garments that highlight traditional workmanship while catering to modern aesthetic tastes. These collaborations have acquired popularity on social media, expanding their reach and influence. Global trends and consumer demand for authentic and handmade products have an impact on the South American art and craft market's import and export scene. Countries such as Colombia and Brazil export a wide range of crafts to international markets, including pottery, textiles, and handcrafted jewellery.

The increased admiration for handcrafted products in North America and Europe has created new chances for South American artists to promote their work internationally. Suppliers frequently prioritise sustainable and ethically sourced materials, reflecting the increased consumer demand for environmentally friendly products. Local providers of natural dyes, textile fibres, and crafting tools in nations such as Argentina and Chile help to ensure market sustainability while also supporting craftsmen' creative processes.

Market Drivers

E-commerce Growth: The rise of e-commerce platforms like Mercado Libre and Etsy has made it easier for artisans to reach a larger audience. This accessibility has considerably increased sales by allowing customers to buy unique handmade things online.

Sustainability Trends: Consumers are increasingly preferring sustainable and ethically made goods. Artisans are increasingly embracing eco-friendly materials and processes, which aligns their operations with the values of environmentally conscious customers.

Cultural legacy and Artisan Skills: South America's rich cultural legacy, which includes a wide range of artistic traditions and skills, drives the art and craft sector. Indigenous craftsmanship, such as textiles, pottery, and jewellery, remains popular among buyers who value authenticity and traditional abilities.

Market Challenges

Economic Instability: Economic volatility and instability in various South American countries can have an impact on consumer purchasing and investment in the arts and crafts industry. Inflation and currency devaluation may discourage potential buyers from purchasing non-essential things.

Competition from Mass-Produced Goods: Artisans face severe competition from mass-produced products, which are frequently less expensive and more widely available. The difficulty is to persuade buyers of the superiority of handmade items over industrially produced goods.

Market Trends

Collaborative Projects: Collaborations between artisans and designers or companies are becoming increasingly popular, resulting in unique items that combine traditional workmanship with contemporary design. These collaborations serve to increase the visibility and marketability of artisanal products.

Online Art Communities: Online platforms and social media are encouraging artists to build communities in which they may exchange techniques, collaborate on projects, and market their work. This sense of community can increase engagement and support for the arts and crafts industry.

In the South American art and craft market, the painting and drawing segment is currently the leading product type due to the increasing artists numbers.

The tendency is due to the increased popularity of numerous artistic endeavours, such as watercolours, acrylics, and mixed media, among both amateur and professional artists. The growing interest in home design and personalised art has fuelled demand for painting supplies, with customers looking for high-quality materials to express their creativity.

As art became a therapeutic outlet during and after the COVID-19 pandemic, many people took up painting as a pastime, increasing sales in this category even higher. Tinta de Colores and Artistas Unidos are two of the leading domestic enterprises in this industry, providing a diverse range of painting and drawing materials such as canvases, brushes and speciality paints.

Tinta de Colores, based in Brazil, focusses on developing environmentally safe and high-quality painting supplies to meet expanding demand. Their dedication to quality and creativity has resulted in a dedicated following among artists and enthusiasts alike. Similarly, Artistas Unidos, founded in Argentina, offers a wide range of art supplies and has established itself as a market leader by hosting seminars and community events that promote creative expression. The collaboration between these enterprises and local artists has resulted in a thriving creative community, adding to the appeal of painting and drawing as the dominant product type in the South American art and craft industry.

In the South American art and craft market, personal use is currently the leading application segment, as people are using it increasingly for ownself.

Many people use arts and crafts to relax, relieve stress, and express themselves. Painting, DIY home design, and paper crafts have all been popular among individuals and families looking to get creative at home. The rise of social media platforms, such as Instagram and Pinterest, has fuelled this trend by inspiring and presenting user-generated content, encouraging more people to pursue their artistic interests. Suker Madera and Lápiz y Papel are two of the leading domestic enterprises in the personal-use market. Suker Madera, founded in Colombia, specialises in creating eco-friendly timber art supplies and DIY kits to meet the growing need for sustainable and distinctive products.

Their emphasis on quality and craftsmanship appeals to people looking for personalised and ecologically friendly art supplies. Lápiz y Papel, established in Argentina, sells a diverse range of art supplies, such as sketchbooks, sketching tools, and paper craft materials designed for personal projects. Their dedication to producing high-quality products and participating in community outreach projects has cemented their status as a market leader in South American art and craft for personal use. These enterprises not only provide needed products, but also encourage consumers' creativity and artistic exploration, resulting in growth in the personal use market.

Brazil dominates the South American art and craft sector, owing to its huge cultural diversity, strong artistic heritage, and thriving DIY culture.

The country's rich legacy, inspired by Indigenous, African, and European cultures, promotes a thriving creative climate for both established and aspiring artists. The growing popularity of social media platforms has fuelled the expansion of Brazil's art and craft market, as artists and craftspeople use them to promote their work, offer tips, and interact with a larger audience. The COVID-19 pandemic also fuelled a renewed interest in arts and crafts, as individuals sought creative outlets while spending more time at home. Furthermore, the Brazilian government's measures to promote local artisans and cultural industries have contributed significantly to this expansion.

Programs that provide funding, training, and tools to artists have improved the industry, increasing its prominence both domestically and internationally. Brazil's art and craft sector has seen key businesses like Casa do Artesão and Ateliê Brasil capitalise on chances to create high-quality products that reflect the country's cultural richness. Brazil's distinct blend of inventiveness, cultural variety, and supporting legislation has propelled it to the forefront of the South American art and craft industry market. Brazilian craftsmen create a diverse range of handcrafted objects, from textiles and pottery to paintings and jewellery, making the country a hub for artistic expression.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Art & craft products market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Painting and Drawing
• Paper Crafts
• Kids Crafts
• Arts and Crafts Tools
• Others

By Application

• Personal Use
• Commercial Use

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Art & craft products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.