Car Rental Global Industry Guide 2019-2028

Global Car Rental industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Car rental refers to the short-term hiring of a motor vehicle from one party to another, typically excluding taxis. Our market scope includes only self-driven, short term (i.e., less than 1 year) car rental data. It excludes leasing or rental of cars for more than one year and the chauffeur driven cars/cabs.
Market value includes car rentals for business, leisure purposes, and insurance replacement. Business segment covers annual revenue generated through the customers whose primary purpose of travel is business. It also includes revenue generated through car rentals under negotiated contractual agreements between businesses and a rental company. Leisure segment includes all car rentals other than business rentals. Insurance replacement represents the amount paid by insurance company to car rental company for renting a car when their customer’s (corporate or individual) own car gets damaged, and it is being repaired. The hired car will be provided to the customer by insurance company till the time the customer’s own car gets repaired. Market volumes represent the size of the rental car fleet (absolute unit) within the respective countries.
By distribution channels, market is segmented into airport and non-airport rentals. Airport rental includes all car rentals hired at car rental POS/offices/counters located at an airport either within the terminal or next to the airport. It also includes POS present near the airport (where no other mode of transport is used for commuting to reach that point of close proximity from where car is being hired). Non-airport rentals cover everything except POS located in or by airports. Other distribution channel represents the value of the fleet rented for insurance purpose.
All market data and forecasts are adjusted for inflation and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates.
The global car rental market recorded revenues of $80.81 billion in 2023, representing a compound annual growth rate (CAGR) of 2.5% between 2018 and 2023.
Market volume increased with a CAGR of 1.2% between 2018 and 2023, to reach a total of 68,63,293 car fleet in 2023.
In the global market, the North America region is the largest market, accounting for 56.4% of the global car rental market in 2023.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global car rental market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global car rental market
Leading company profiles reveal details of key car rental market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global car rental market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the global car rental market by value in 2023?
What will be the size of the global car rental market in 2028?
What factors are affecting the strength of competition in the global car rental market?
How has the market performed over the last five years?
What are the main segments that make up the global car rental market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Competitive landscape

2 Introduction

2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Car Rental

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Car Rental in Asia-Pacific

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Car Rental in Europe

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis

7 Macroeconomic Indicators

7.1. Country data

8 Car Rental in Japan

8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis

9 Macroeconomic Indicators

9.1. Country data

10 Car Rental in The United Kingdom

10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis

11 Macroeconomic Indicators

11.1. Country data

12 Car Rental in The United States

12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis

13 Macroeconomic Indicators

13.1. Country data

14 Car Rental in France

14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis

15 Macroeconomic Indicators

15.1. Country data

16 Car Rental in Germany

16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis

17 Macroeconomic Indicators

17.1. Country data

18 Company Profiles

18.1. CanaDream Corp
18.2. Sunwing Tours Inc
18.3. Avis Budget Group Inc
18.4. Enterprise Holdings Inc
18.5. Hertz Global Holdings Inc
18.6. Alamo Rent a Car Mexico
18.7. Booking Holdings Inc
18.8. Sixt SE
18.9. Europcar Mobility Group SA
18.10. CAR Inc

19 Appendix

19.1. Methodology
19.2. About the Publisher

List of Tables

Table 1: Global car rental market value: $ million, 2018-23
Table 2: Global car rental market volume: car fleet, 2018-23
Table 3: Global car rental market category segmentation: % share, by value, 2018-23
Table 4: Global car rental market category segmentation: $ million, 2018-23
Table 5: Global car rental market geography segmentation: $ million, 2023
Table 6: Global car rental market value forecast: $ million, 2023-28
Table 7: Global car rental market volume forecast: car fleet, 2023-28
Table 8: Global Size of Population (million), 2019-23
Table 9: Global real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 10: Global GDP (Current Prices, $ Billion), 2019-23
Table 11: Global Inflation, 2019-23
Table 12: Global Consumer Price Index (Absolute), 2019-23
Table 13: Global exchange rate, 2018-23
Table 14: Asia-Pacific car rental market value: $ million, 2018-23
Table 15: Asia-Pacific car rental market volume: car fleet, 2018-23
Table 16: Asia-Pacific car rental market category segmentation: % share, by value, 2018-23
Table 17: Asia-Pacific car rental market category segmentation: $ million, 2018-23
Table 18: Asia-Pacific car rental market geography segmentation: $ million, 2023
Table 19: Asia-Pacific car rental market value forecast: $ million, 2023-28
Table 20: Asia-Pacific car rental market volume forecast: car fleet, 2023-28
Table 21: Europe car rental market value: $ million, 2018-23
Table 22: Europe car rental market volume: car fleet, 2018-23
Table 23: Europe car rental market category segmentation: % share, by value, 2018-23
Table 24: Europe car rental market category segmentation: $ million, 2018-23
Table 25: Europe car rental market geography segmentation: $ million, 2023
Table 26: Europe car rental market value forecast: $ million, 2023-28
Table 27: Europe car rental market volume forecast: car fleet, 2023-28
Table 28: Europe Size of Population (million), 2019-23
Table 29: Europe real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 30: Europe GDP (Current Prices, $ Billion), 2019-23
Table 31: Europe Inflation, 2019-23
Table 32: Europe Consumer Price Index (Absolute), 2019-23
Table 33: Europe exchange rate, 2018-23
Table 34: Japan car rental market value: $ million, 2018-23
Table 35: Japan car rental market volume: car fleet, 2018-23
Table 36: Japan car rental market category segmentation: % share, by value, 2018-23
Table 37: Japan car rental market category segmentation: $ million, 2018-23
Table 38: Japan car rental market geography segmentation: $ million, 2023
Table 39: Japan car rental market value forecast: $ million, 2023-28
Table 40: Japan car rental market volume forecast: car fleet, 2023-28
Table 41: Japan Size of Population (million), 2019-23
Table 42: Japan real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 43: Japan GDP (Current Prices, $ Billion), 2019-23
Table 44: Japan Inflation, 2019-23
Table 45: Japan Consumer Price Index (Absolute), 2019-23
Table 46: Japan exchange rate, 2018-23
Table 47: United Kingdom car rental market value: $ million, 2018-23
Table 48: United Kingdom car rental market volume: car fleet, 2018-23
Table 49: United Kingdom car rental market category segmentation: % share, by value, 2018-23
Table 50: United Kingdom car rental market category segmentation: $ million, 2018-23
Table 51: United Kingdom car rental market geography segmentation: $ million, 2023
Table 52: United Kingdom car rental market value forecast: $ million, 2023-28
Table 53: United Kingdom car rental market volume forecast: car fleet, 2023-28
Table 54: United Kingdom Size of Population (million), 2019-23
Table 55: United Kingdom real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 56: United Kingdom GDP (Current Prices, $ Billion), 2019-23
Table 57: United Kingdom Inflation, 2019-23
Table 58: United Kingdom Consumer Price Index (Absolute), 2019-23
Table 59: United Kingdom exchange rate, 2018-23
Table 60: United States car rental market value: $ million, 2018-23
Table 61: United States car rental market volume: car fleet, 2018-23
Table 62: United States car rental market category segmentation: % share, by value, 2018-23
Table 63: United States car rental market category segmentation: $ million, 2018-23
Table 64: United States car rental market geography segmentation: $ million, 2023
Table 65: United States car rental market value forecast: $ million, 2023-28
Table 66: United States car rental market volume forecast: car fleet, 2023-28
Table 67: United States Size of Population (million), 2019-23
Table 68: United States real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 69: United States GDP (Current Prices, $ Billion), 2019-23
Table 70: United States Inflation, 2019-23
Table 71: United States Consumer Price Index (Absolute), 2019-23
Table 72: United States exchange rate, 2018-23
Table 73: France car rental market value: $ million, 2018-23
Table 74: France car rental market volume: car fleet, 2018-23
Table 75: France car rental market category segmentation: % share, by value, 2018-23
Table 76: France car rental market category segmentation: $ million, 2018-23
Table 77: France car rental market geography segmentation: $ million, 2023
Table 78: France car rental market value forecast: $ million, 2023-28
Table 79: France car rental market volume forecast: car fleet, 2023-28
Table 80: France Size of Population (million), 2019-23
Table 81: France real GDP (Constant 2010 Prices, $ billion), 2019-23
Table 82: France GDP (Current Prices, $ Billion), 2019-23
Table 83: France Inflation, 2019-23
Table 84: France Consumer Price Index (Absolute), 2019-23
Table 85: France exchange rate, 2018-23
Table 86: Germany car rental market value: $ million, 2018-23
Table 87: Germany car rental market volume: car fleet, 2018-23
Table 88: Germany car rental market category segmentation: % share, by value, 2018-23
Table 89: Germany car rental market category segmentation: $ million, 2018-23
Table 90: Germany car rental market geography segmentation: $ million, 2023
Table 91: Germany car rental market value forecast: $ million, 2023-28
Table 92: Germany car rental market volume forecast: car fleet, 2023-28
Table 93: Germany Size of Population (million), 2019-23

List of Figures

Figure 1: Global car rental market value: $ million, 2018-23
Figure 2: Global car rental market volume: car fleet, 2018-23
Figure 3: Global car rental market category segmentation: $ million, 2018-23
Figure 4: Global car rental market geography segmentation: % share, by value, 2023
Figure 5: Global car rental market value forecast: $ million, 2023-28
Figure 6: Global car rental market volume forecast: car fleet, 2023-28
Figure 7: Forces driving competition in the global car rental market, 2023
Figure 8: Drivers of buyer power in the global car rental market, 2023
Figure 9: Drivers of supplier power in the global car rental market, 2023
Figure 10: Factors influencing the likelihood of new entrants in the global car rental market, 2023
Figure 11: Factors influencing the threat of substitutes in the global car rental market, 2023
Figure 12: Drivers of degree of rivalry in the global car rental market, 2023
Figure 13: Asia-Pacific car rental market value: $ million, 2018-23
Figure 14: Asia-Pacific car rental market volume: car fleet, 2018-23
Figure 15: Asia-Pacific car rental market category segmentation: $ million, 2018-23
Figure 16: Asia-Pacific car rental market geography segmentation: % share, by value, 2023
Figure 17: Asia-Pacific car rental market value forecast: $ million, 2023-28
Figure 18: Asia-Pacific car rental market volume forecast: car fleet, 2023-28
Figure 19: Forces driving competition in the car rental market in Asia-Pacific, 2023
Figure 20: Drivers of buyer power in the car rental market in Asia-Pacific, 2023
Figure 21: Drivers of supplier power in the car rental market in Asia-Pacific, 2023
Figure 22: Factors influencing the likelihood of new entrants in the car rental market in Asia-Pacific, 2023
Figure 23: Factors influencing the threat of substitutes in the car rental market in Asia-Pacific, 2023
Figure 24: Drivers of degree of rivalry in the car rental market in Asia-Pacific, 2023
Figure 25: Europe car rental market value: $ million, 2018-23
Figure 26: Europe car rental market volume: car fleet, 2018-23
Figure 27: Europe car rental market category segmentation: $ million, 2018-23
Figure 28: Europe car rental market geography segmentation: % share, by value, 2023
Figure 29: Europe car rental market value forecast: $ million, 2023-28
Figure 30: Europe car rental market volume forecast: car fleet, 2023-28
Figure 31: Forces driving competition in the car rental market in Europe, 2023
Figure 32: Drivers of buyer power in the car rental market in Europe, 2023
Figure 33: Drivers of supplier power in the car rental market in Europe, 2023
Figure 34: Factors influencing the likelihood of new entrants in the car rental market in Europe, 2023
Figure 35: Factors influencing the threat of substitutes in the car rental market in Europe, 2023
Figure 36: Drivers of degree of rivalry in the car rental market in Europe, 2023
Figure 37: Japan car rental market value: $ million, 2018-23
Figure 38: Japan car rental market volume: car fleet, 2018-23
Figure 39: Japan car rental market category segmentation: $ million, 2018-23
Figure 40: Japan car rental market geography segmentation: % share, by value, 2023
Figure 41: Japan car rental market value forecast: $ million, 2023-28
Figure 42: Japan car rental market volume forecast: car fleet, 2023-28
Figure 43: Forces driving competition in the car rental market in Japan, 2023
Figure 44: Drivers of buyer power in the car rental market in Japan, 2023
Figure 45: Drivers of supplier power in the car rental market in Japan, 2023
Figure 46: Factors influencing the likelihood of new entrants in the car rental market in Japan, 2023
Figure 47: Factors influencing the threat of substitutes in the car rental market in Japan, 2023
Figure 48: Drivers of degree of rivalry in the car rental market in Japan, 2023
Figure 49: United Kingdom car rental market value: $ million, 2018-23
Figure 50: United Kingdom car rental market volume: car fleet, 2018-23
Figure 51: United Kingdom car rental market category segmentation: $ million, 2018-23
Figure 52: United Kingdom car rental market geography segmentation: % share, by value, 2023
Figure 53: United Kingdom car rental market value forecast: $ million, 2023-28
Figure 54: United Kingdom car rental market volume forecast: car fleet, 2023-28
Figure 55: Forces driving competition in the car rental market in the United Kingdom, 2023
Figure 56: Drivers of buyer power in the car rental market in the United Kingdom, 2023
Figure 57: Drivers of supplier power in the car rental market in the United Kingdom, 2023
Figure 58: Factors influencing the likelihood of new entrants in the car rental market in the United Kingdom, 2023
Figure 59: Factors influencing the threat of substitutes in the car rental market in the United Kingdom, 2023
Figure 60: Drivers of degree of rivalry in the car rental market in the United Kingdom, 2023
Figure 61: United States car rental market value: $ million, 2018-23
Figure 62: United States car rental market volume: car fleet, 2018-23
Figure 63: United States car rental market category segmentation: $ million, 2018-23
Figure 64: United States car rental market geography segmentation: % share, by value, 2023
Figure 65: United States car rental market value forecast: $ million, 2023-28
Figure 66: United States car rental market volume forecast: car fleet, 2023-28
Figure 67: Forces driving competition in the car rental market in the United States, 2023
Figure 68: Drivers of buyer power in the car rental market in the United States, 2023
Figure 69: Drivers of supplier power in the car rental market in the United States, 2023
Figure 70: Factors influencing the likelihood of new entrants in the car rental market in the United States, 2023
Figure 71: Factors influencing the threat of substitutes in the car rental market in the United States, 2023
Figure 72: Drivers of degree of rivalry in the car rental market in the United States, 2023
Figure 73: France car rental market value: $ million, 2018-23
Figure 74: France car rental market volume: car fleet, 2018-23
Figure 75: France car rental market category segmentation: $ million, 2018-23
Figure 76: France car rental market geography segmentation: % share, by value, 2023
Figure 77: France car rental market value forecast: $ million, 2023-28
Figure 78: France car rental market volume forecast: car fleet, 2023-28
Figure 79: Forces driving competition in the car rental market in France, 2023
Figure 80: Drivers of buyer power in the car rental market in France, 2023
Figure 81: Drivers of supplier power in the car rental market in France, 2023
Figure 82: Factors influencing the likelihood of new entrants in the car rental market in France, 2023
Figure 83: Factors influencing the threat of substitutes in the car rental market in France, 2023
Figure 84: Drivers of degree of rivalry in the car rental market in France, 2023
Figure 85: Germany car rental market value: $ million, 2018-23
Figure 86: Germany car rental market volume: car fleet, 2018-23
Figure 87: Germany car rental market category segmentation: $ million, 2018-23
Figure 88: Germany car rental market geography segmentation: % share, by value, 2023
Figure 89: Germany car rental market value forecast: $ million, 2023-28
Figure 90: Germany car rental market volume forecast: car fleet, 2023-28
Figure 91: Forces driving competition in the car rental market in Germany, 2023
Figure 92: Drivers of buyer power in the car rental market in Germany, 2023
Figure 93: Drivers of supplier power in the car rental market in Germany, 2023
Figure 94: Factors influencing the likelihood of new entrants in the car rental market in Germany, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Alamo Rent a Car Mexico
Avis Budget Group Inc
Booking Holdings Inc
CanaDream Corp
CAR Inc
Enterprise Holdings Inc
Europcar Mobility Group SA
Hertz Global Holdings Inc
Sixt SE
Sunwing Tours Inc

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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