The Italian bakery & cereals sector is expected to grow from EUR24.6 billion ($26.6 billion) in 2023 to EUR31.3 billion ($33.4 billion) in 2028, at a CAGR of 4.9%. In volume terms, the sector is expected to grow from 5.1 billion kg in 2023 to 5.5 billion kg in 2028, registering a CAGR of 1.6%. Bread & rolls was the largest category in value and volume terms, while the energy bars category is forecast to register the fastest growth in value and volume terms during 2023-28. Barilla G. e R. Fratelli S.p.A., Bauli S.P.A., and Ferrero, were the top three companies in the Italian bakery & cereals sector.
Scope
- Per capita consumption of bakery & cereals in Italy was higher than regional and global levels in 2023.
- The per capita consumption of bread & rolls was higher in Saudi than other bakery & cereals categories in 2023
- Food & drinks specialists was the leading distribution channel in Italy's bakery & cereals sector, with a value share of 48.6% in 2023
- Almarai accounted for a value share of 4.1% in 2023
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Part 1: Market Environment
- Value and Volume Share of Italy in the Global and Western Europe Markets
- Growth Analysis of Italy Compared to Other Leading Countries in the Western Europe Market
- PCC and PCE of Italy Compared to the Global and Western Europe Markets
- Part 2: Sector Deep Dive
- Italy Bakery & Cereals Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Part 3: Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Baking Ingredients
- Segment-Level Analysis (in Value Terms) - Baking Ingredients
- Segment-Level Analysis (in Volume Terms) - Baking Ingredients
- Market Size Analysis - Category: Baking Mixes
- Segment-Level Analysis (in Value Terms) - Baking Mixes
- Segment-Level Analysis (in Volume Terms) - Baking Mixes
- Market Size Analysis - Category: Bread & Rolls
- Segment-Level Analysis (in Value Terms) - Bread & Rolls
- Segment-Level Analysis (in Volume Terms) - Bread & Rolls
- Market Size Analysis - Breakfast Cereals
- Segment-Level Analysis (in Value Terms) - Breakfast Cereals
- Segment-Level Analysis (in Volume Terms) - Breakfast Cereals
- Market Size Analysis - Cakes, Pastries & Sweet Pies
- Segment-Level Analysis (in Value Terms) - Cakes, Pastries & Sweet Pies
- Segment-Level Analysis (in Volume Terms) - Cakes, Pastries & Sweet Pies
- Market Size Analysis - Cereal Bars
- Segment-Level Analysis (in Value Terms) - Cereal Bars
- Segment-Level Analysis (in Volume Terms) - Cereal Bars
- Market Size Analysis - Cookies (Sweet Biscuits)
- Segment-Level Analysis (in Value Terms) - Cookies (Sweet Biscuits)
- Segment-Level Analysis (in Volume Terms) - Cookies (Sweet Biscuits)
- Market Size Analysis - Dough Products
- Segment Analysis (in Value and Volume Terms): Dough products
- Market Size Analysis - Energy Bars
- Segment Analysis (in Value and Volume Terms): Energy Bars
- Market Size Analysis - Morning Goods
- Segment-Level Analysis (in Value Terms) - Morning Goods
- Segment-Level Analysis (in Volume Terms) - Morning Goods
- Market Size Analysis - Savory Biscuits
- Segment-Level Analysis (in Value Terms) - Savory Biscuits
- Segment-Level Analysis (in Volume Terms) - Savory Biscuits
- Part 4: Distribution Analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies - Value and Volume Shares
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Private Label Share Analysis by Category
- Growth of Private Labels Compared to Branded Products
- Degree of Consolidation/Fragmentation by Category
- Part 6: Health & Wellness Analysis
- Health & Wellness Analysis by Category
- Health & Wellness Analysis by Product Attributes
- Health & Wellness Analysis by Consumer Benefits
- Cross Category Comparison - Products with H&W Claims Vs. Non-H&W Claims
- Part 7: Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- Part 8: Consumergraphics
- Demographic Analysis
- Part 9: Macroeconomic Analysis
- GDP Growth and Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, and Demographic Trends
- Italy Risk Index (GCRI) 2023
- Italy Risk Analysis - Compared to Global and Western Europe Markets
- Methodology
- Definitions
- Appendix
- Leading value categories
- Leading categories (volume), 2023
- Cross-category comparison - by value (2018-2028)
- Cross-category comparison - by volume (2018-2028)
- Per capita consumption (by category), Italy compared to Western Europe and global levels (in kg), 2023
- Baking ingredients - value analysis by segment, 2018-2028Baking ingredients - volume analysis by segment, 2018-2028Baking mixes - value analysis by segment, 2018-2028Baking mixes - volume analysis by segment, 2018-2028Bread & rolls - value analysis by segment, 2018-2028Bread & rolls - volume analysis by segment, 2018-2028
- Breakfast cereals - value analysis by segment, 2018-2028Breakfast cereals - volume analysis by segment, 2018-2028
- Cakes, pastries & sweet pies - value analysis by segment, 2018-2028Cakes, pastries & sweet pies - volume analysis by segment, 2018-2028Cereal bars - value analysis by segment, 2018-2028Cereal bars - volume analysis by segment, 2018-2028
- Cookies (sweet biscuits) - value analysis by segment, 2018-2028Cookies (sweet biscuits) - volume analysis by segment, 2018-2028
- Dough products - value analysis by segment, 2018-2028Dough products - volume analysis by segment, 2018-2028
- Morning goods - value analysis by segment, 2018-2028Morning goods - volume analysis by segment, 2018-2028
- Savory biscuits - value analysis by segment, 2018-2028Savory biscuits - volume analysis by segment, 2018-2028
- Change in distribution share, 2016-2021
- Top five companies share by brand (in value and volume terms) in the bakery & cereals sector, 2023
- Brand shares of top five companies (in value and volume terms) by category, 2023
- Category comparison - with H&W claims and non-h&w claims, 2018-2028
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in kg), 2018-2028
- Per capita expenditure ($), 2018-2028
- Bakery & cereals sales distribution in Italy- by category (SAR million), 2023
- Brand share (in value and volume terms) in the bakery & cereals sector, 2023
- Brand share (in value and volume terms) in the bakery & cereals sector, by category, 2023
- Key health & wellness product attributes driving sales in Italy , 2018-2028
- Key health & wellness consumer benefits driving sales in Italy , 2018-2028
- Pack material (in million pack units), 2018-2028
- Pack materials by category (in million pack units), 2023
- Pack type (in million pack units), 2018-2028
- Pack types by category (in million pack units), 2023
- Closure type (in million pack units), 2018-2028
- Closure types by category (in million pack units), 2023
- Primary outer type (in million pack units), 2018-2028
- Primary outer types by category (in million pack units), 2023
- Real GDP and annual growth (%), 2020-2028
- Nominal GDP and annual growth (%), 2020-2028
- Consumer price inflation (%), 2020-2028
- Employed people and unemployment rate (%), 2020-2028
- Nominal household final consumption expenditure and annual growth (%), 2020-2028
- Population and annual growth (%), 2020-2028
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Value and volume shares of Italy in the global and Western Europe bakery & cereals sector, 2023-2026
- Italy compared to the other top countries in terms of market share, growth, and the competitive landscape
- PCC comparison - Italy , Western Europe, and global, 2018-2028
- PCE comparison - Italy , Western Europe, and global, 2018-2028
- Market size and growth analysis by value and volume, bakery & cereals sector, 2018-2028
- Cross-category comparison - value growth analysis and category winners and losers
- Cross-category comparison - volume growth analysis and category winners and losers
- Market size and growth analysis by value and volume, baking ingredients category, 2018-2028
- Market size and growth analysis by value and volume, baking mixes category, 2018-2028
- Market size and growth analysis by value and volume, bread & rolls category, 2018-2028Market size and growth analysis by value and volume, breakfast cereals category, 2018-2028
- Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2018-2028
- Market size and growth analysis by value and volume, cereal bars category, 2018-2028
- Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2018-2028Market size and growth analysis by value and volume, dough products category, 2018-2028
- Market size and growth analysis by value and volume, energy bars category, 2018-2028
- Market size and growth analysis by value and volume, morning goods category, 2018-2028
- Market size and growth analysis by value and volume, savory biscuits category, 2018-2028Share of key distribution channels (in value terms) - bakery & cereals, 2023
- Key distribution channel share by category (in value terms), 2023
- Leading companies (in value and volume terms) in the bakery & cereals sector, 2023
- Private label penetration by category (in value terms), 2023
- Growth analysis, private label and brands, 2018-2023
- Category-wise consolidation/fragmentation (in value terms) - bakery & cereals , 2023
- Prominence of health & wellness claims by category, $ million, 2018-2023
- Contribution of health & wellness by product attributes, $ million, 2018-2023
- Contribution of health & wellness by consumer benefits, $ million, 2018-2023
- Key pack materials in the Italyn bakery & cereals sector by percentage share of pack units, 2023
- Annual growth rate by key pack material, 2018-2028
- Use of pack material by category (in pack units), 2023
- Key pack types in the Italyn bakery & cereals sector by percentage share of pack units, 2023
- Annual growth rate by key pack type, 2018-2028
- Use of pack type by category (in pack units), 2023
- Key closure types in the Italyn bakery & cereals sector by percentage share of pack units, 2023
- Annual growth rate by key closure type, 2018-2028
- Use of closure type by category (in pack units), 2023
- Key primary outer types in the Italyn bakery & cereals sector by percentage share of pack units, 2023
- Annual growth rate by key primary outer type, 2018-2028
- Use of primary outer type by category (in pack units), 2023
- Demographic analysis
- Real GDP (SAR billion) and annual growth (%)
- Nominal GDP (SAR billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in SAR terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (million) and unemployment rate (%)
- Economic summary, labor market trends, and demographic trends
- Five lowest-risk nations in GCRI Q4 2023
- Five highest-risk nations in GCRI Q4 2023
- Italy’s performance in country risk analysis in comparison to Western Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Barilla G. e R. Fratelli S.p.A
- Bauli S.P.A.
- Ferrero
- Colussi Group
- Kellogg's Company
- Fabbri 1905 S.p.A.
- Dr. August Oetker Nahrungsmittel Kg
- General Mills Inc.
- Cereal Partners Worldwide (Cpw S.A.)
