Italy Media Landscape

The Italy Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Italy today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• By the end of 2023, there were an estimated 6.5 million pay-TV accounts in Italy, an increase of 190,000 from 2022. Direct-to-home (DTH) satellite will remain the leading pay-TV services delivery platform in the country during the forecast period, despite the decline in its subscriptions from 4.9 million in 2023 to 4.8 million in 2028.
• Clubs from Italian men’s soccer’s top-tier Serie A voted in October 2023 to accept a domestic media rights offer for the next five seasons from Sky Italia and DAZN. The bids from the incumbent rights-holders begin with the 2024-25 season and run through the 2028-29 season are worth at least EUR 4.5 billion ($4.8 billion) in total, equating to EUR 900 million ($960 million) per season.
• Italy had an estimated 19.1 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 3.3 million or 21.2% from 2022. Over the forecast period, SVOD subscriptions will increase at a CAGR of 7.7%, supported by relatively low SVOD penetration in the country meaning there is still room for growth, rising fixed broadband penetration, investment in Italian series, films, documentaries and evolving business models.
• 4G was the leading mobile technology with a 68.0% share of total mobile subscriptions in 2023. However, it will decline to 29.4% in 2028 as subscribers migrate to 5G services. 5G subscription share will grow from 25.2% in 2023 to 69.0% in 2028, driven by the efforts of the government and telcos to expand 5G networks across the country and 5G plan affordability.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Italian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Italian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.