Post Event Analysis - Vuelta a España 2024

An analysis of the recent Vuelta a España 2024, including a look at its sponsorship portfolio, broadcasters and prize money.

23 broadcast deals were struck for media rights to show the 2024 Vuelta a España across the world.
The Vuelta a España’s media rights agreements in Spain is with RTVE and Eurosport. Eurosport has a 5-year deal which covers a substantial number of European nations. In the United Kingdom, ITV and Eurosport had the rights to showcase the multi-stage race. Across the United States, NBC is undertaking a six-year agreement to air the Vuelta a España until 2029.
35 brands partnered with the 2024 Vuelta a España.
The average price of an annual sponsorship deal for the competition was approximately $0.26 million.
The tournament has four deals in place that the analyst estimates to be each worth $1 million or more annually, with Škoda, Tissot, NTT and Carrefour. In the weeks leading up to this year's race, the Colombian airline Avianca signed a sponsorship agreement with the Vuelta a España, a one-year deal worth $0.2 million. The brand is serving as the official airline of the event.
The 2024 Vuelta a España had a total prize pool of roughly $1.2 million.
Slovenian Primož Roglič took home $164,670 for being crowned La Vuelta a España champion. Australian Ben O'Connor earned $63,655 for finishing in second place. The Dane Mattias Skjelmose received $12,069 for being the best young rider in this year's.

Key Highlights

• A detailed overview of the key facts and events which took place across the completion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Scope

• This report provides an overview of the event including its sponsorship portfolio, broadcasters and prize money. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the Vuelta a España 2024 performed, in the sense of both business and popularity.