The Brazil market dominated the LAMEA Internet of Things Analytics Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.36 billion by 2031. The Argentina market is showcasing a CAGR of 31.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 29.7% during 2024-2031.
The versatility of IoT analytics allows it to be employed in various use cases, providing organizations with tailored solutions to meet specific needs. IoT analytics enables organizations to monitor and optimize energy consumption in real time. Businesses can identify inefficiencies and implement strategies to reduce costs and environmental impact by analyzing energy usage patterns.
Retailers use IoT analytics to personalize customer experiences, targeting promotions and recommendations based on individual preferences. Analyzing in-store traffic patterns can also optimize store layouts and inventory placement. IoT analytics is critical in enhancing safety and security measures. For instance, connected surveillance cameras and sensors can analyze data for anomalies, alerting security personnel to potential threats in real-time.
The Brazilian government’s commitment to enhancing its electricity infrastructure aligns with the rise of IoT adoption in energy projects. Utility providers increasingly invest in IoT-enabled sensors and devices to monitor equipment health and optimize asset performance. These IoT systems can pre-emptively address maintenance issues through predictive analytics, reducing operational costs and extending equipment lifespan.
The ICT sector’s contribution of 4.1% to Saudi Arabia’s GDP highlights the strategic importance of technology in the Kingdom’s economic framework. As the government channels investments into digital infrastructure, IoT analytics is increasingly integrated into key areas such as energy, healthcare, and urban development. Thus, the rising electricity sector and expansion of the ICT industry in the region are driving the market's growth.
Based on Component, the market is segmented into Solutions and Services. Based on End Use, the market is segmented into Manufacturing, Energy & Utilities, Retail & E-commerce, Healthcare & Life Sciences, Transportation & Logistics, IT & Telecom, and Other End Use. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment, the market is segmented into Cloud and On-Premise.
List of Key Companies Profiled
- Accenture PLC
- Dell Technologies, Inc.
- Google LLC
- Hewlett Packard Enterprise Company
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- Oracle Corporation
- PTC Inc.
- Salesforce, Inc.
- SAS Institute Inc.
Market Report Segmentation
By Component
- Solutions
- Services
By End Use
- Manufacturing
- Energy & Utilities
- Retail & E-commerce
- Healthcare & Life Sciences
- Transportation & Logistics
- IT & Telecom
- Other End Use
By Organization Size
- Large Enterprises
- SMEs
By Deployment
- Cloud
- On-Premise
By Type
- Predictive Analytics
- Descriptive Analytics
- Prescriptive Analytics
- Diagnostic Analytics
By Application
- Predictive Maintenance
- Energy Management
- Asset Management
- Remote Monitoring
- Inventory Management
- Other Applications
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- Accenture PLC
- Dell Technologies, Inc.
- Google LLC
- Hewlett Packard Enterprise Company
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- Oracle Corporation
- PTC Inc.
- Salesforce, Inc.
- SAS Institute Inc.
Methodology
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