The Global Artificial Nails Market size is expected to reach $3.3 Billion by 2031, rising at a market growth of 11.8% CAGR during the forecast period. In the year 2023, the market attained a volume of 161.14 million units, experiencing a growth of 14.1% (2020-2023).
The popularity of artificial nails in this region can be attributed to the high demand for nail care and aesthetic products, influenced by beauty trends and numerous nail salons offering advanced nail treatments. The established beauty and personal care industry, along with a strong preference for nail art and professional nail services, drive the market growth in North America. Additionally, the region's consumers are often early adopters of new nail technologies and products, further boosting market revenue. The North America region witnessed 41% revenue share in the artificial nails market in 2023. In terms of volume, the North America region is expected to utilize 115.36 million units of Artificial Nails by the year 2031.
The increasing demand for cosmetic enhancements, driven by a growing desire to look polished and fashionable, significantly contributes to the artificial nails market. Consumers, especially in urban areas, constantly seek ways to upgrade their appearance, and artificial nails offer a convenient solution. Additionally, rising disposable income, especially in emerging economies, has allowed consumers to invest in beauty and grooming services, including artificial nails. As people’s income levels rise, they have more financial flexibility to spend on personal care and luxury products. This has led to a surge in demand for cosmetic products and services, with artificial nails gaining popularity. Thus, rising disposable income and changing lifestyle trends propel the market's growth.
However, one key restraint for the artificial nails market is the high cost of professional nail care services. The expense of getting artificial nails applied at a salon can be prohibitively high for some consumers, particularly those who require frequent touch-ups or maintenance. Salon visits for artificial nails can also become an ongoing financial commitment, as the nails must be refilled or replaced after a certain period. Therefore, the high cost of professional nail care services impedes the market's growth.
The popularity of artificial nails in this region can be attributed to the high demand for nail care and aesthetic products, influenced by beauty trends and numerous nail salons offering advanced nail treatments. The established beauty and personal care industry, along with a strong preference for nail art and professional nail services, drive the market growth in North America. Additionally, the region's consumers are often early adopters of new nail technologies and products, further boosting market revenue. The North America region witnessed 41% revenue share in the artificial nails market in 2023. In terms of volume, the North America region is expected to utilize 115.36 million units of Artificial Nails by the year 2031.
The increasing demand for cosmetic enhancements, driven by a growing desire to look polished and fashionable, significantly contributes to the artificial nails market. Consumers, especially in urban areas, constantly seek ways to upgrade their appearance, and artificial nails offer a convenient solution. Additionally, rising disposable income, especially in emerging economies, has allowed consumers to invest in beauty and grooming services, including artificial nails. As people’s income levels rise, they have more financial flexibility to spend on personal care and luxury products. This has led to a surge in demand for cosmetic products and services, with artificial nails gaining popularity. Thus, rising disposable income and changing lifestyle trends propel the market's growth.
However, one key restraint for the artificial nails market is the high cost of professional nail care services. The expense of getting artificial nails applied at a salon can be prohibitively high for some consumers, particularly those who require frequent touch-ups or maintenance. Salon visits for artificial nails can also become an ongoing financial commitment, as the nails must be refilled or replaced after a certain period. Therefore, the high cost of professional nail care services impedes the market's growth.
Driving and Restraining Factors
Drivers
- Rising demand for cosmetic enhancements
- Increasing beauty and personal care industry
- Rising disposable income and changing lifestyle trends
Restraints
- High cost of professional nail care services
- Limited product longevity and durability
Opportunities
- Influence of celebrity endorsements and fashion trends
- Increasing availability of professional nail care services
Challenges
- Adverse environmental impact of non-biodegradable materials
- Health concerns and potential allergic reactions
Type Outlook
Based on type, the market is divided into press on nails and wrap nails. The wrap nails segment procured 33% revenue share in the market in 2023. In terms of volume, 126.33 million units of wrap nails are expected to be utilized by the year 2031. Wrap nails are favored for their durability and natural appearance, offering a more permanent solution compared to pressing on nails.
Material Outlook
On the basis of material, the market is segmented into acrylic nails, gel nails, dip powder, and others. The acrylic nails segment recorded 48% revenue share in the market in 2023. In terms of volume, 145.14 million units of acrylic nails by the year 2031. Acrylic nails are widely popular for their durability, strength, and ability to create various nail shapes and lengths.Distribution Channel Outlook
By distribution channel, the market is divided into specialty stores, supermarkets/hypermarkets, online retail, and others. In 2023, the specialty stores segment registered 35% revenue share in the market. In terms of volume, 104.48 million units of Artificial nails are expected to be sold by specialty stores by the year 2031. Specialty stores are favored by consumers seeking a curated selection of high-quality, professional-grade nail products.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 29% revenue share in the market. The market growth in this region is fueled by increasing disposable income, rising beauty consciousness, and the growing influence of fashion trends from countries like South Korea and Japan, which are renowned for their innovative beauty products. In terms of volume, the Asia Pacific region is expected to utilize 131.17 million Artificial Nails by the year 2031.List of Key Companies Profiled
- KISS Products, Inc.
- Hand & Nail Harmony (Nail Harmony Austria)
- Marmalade Cosmetics, LLC
- ANISE COSMETICS
- Naio Nails
- Dashing Diva
- Beauty 21 Cosmetics, Inc. (LA GIRL Cosmetics)
- Sheba Professional Nail Products, Inc.
- Young Nails Inc.
Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
- Press On Nails
- Wrap Nails
By Material (Volume, Thousand Units, USD Billion, 2020-2031)
- Acrylic Nails
- Gel Nails
- Dip Powder
- Other Materials
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Specialty Stores
- Supermarkets/Hypermarkets
- Online Retail
- Other Distribution Channels
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Artificial Nails Market by Type
Chapter 5. Global Artificial Nails Market by Material
Chapter 6. Global Artificial Nails Market by Distribution Channel
Chapter 7. Global Artificial Nails Market by Region
Chapter 8. Company Profiles
Companies Mentioned
Some of the leading companies profiled in this Artificial Nails Market report include:- KISS Products, Inc.
- Hand & Nail Harmony (Nail Harmony Austria)
- Marmalade Cosmetics, LLC
- ANISE COSMETICS
- Naio Nails
- Dashing Diva
- Beauty 21 Cosmetics, Inc. (LA GIRL Cosmetics)
- Sheba Professional Nail Products, Inc.
- Young Nails Inc.
Methodology
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