North America Artificial Nails Market Size, Share & Trends Analysis Report by Type (Press On Nails and Wrap Nails), Material, Distribution Channel, Country and Growth Forecast, 2024-2031

The North America Artificial Nails Market is expected to witness market growth of 11.3% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 43.84 million units, showcasing a growth of 13.4 % (2020-2023).

Gel nails are a type of artificial nails that are applied using a gel-based formula, which is cured under ultraviolet (UV) or LED light to harden. Known for their natural look and flexibility, gel nails are thinner than acrylic nails, making them a more comfortable option for many wearers. They are less prone to chipping and tend to look glossier for a longer period. The application process of gel nails is also faster compared to traditional acrylic nails, which appeals to consumers looking for a more efficient way to enhance their nails. Thus, the Canada market is expected to utilize 4.51 million units of gel nails by the year 2031.



The US market dominated the North America Artificial Nails Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $923.4 Million by 2031. Canada market is experiencing a CAGR of 13.4% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 12.7% during 2024-2031.

The adoption of artificial nails has seen exponential growth, particularly with the increasing influence of social media, influencer culture, and a growing emphasis on personal appearance. This section examines the factors driving this widespread adoption across various demographics. The increasing disposable income, particularly in emerging markets, has led to a surge in consumer spending on beauty and self-care products.

Moreover, the artificial nails market has benefited from this trend as consumers prioritize personal appearance and invest in beauty treatments. Nail care products, including artificial nails, have become essential to beauty routines alongside skincare and haircare products.

The growth of the artificial nails market in Mexico is closely linked to the country's robust retail sector, valued at USD 76 billion, with over 47,000 retail stores across the nation. The dominance of major retailers, such as Walmart de Mexico, which accounted for 66.4% of all supermarket sales in 2021, creates an accessible and widespread distribution network for beauty products, including artificial nails. Artificial manicure products are more accessible to a wide range of demographic groups nationwide due to the extensive retail infrastructure that enables them to reach a large and diverse consumer base.

List of Key Companies Profiled

• KISS Products, Inc.
• Hand & Nail Harmony (Nail Harmony Austria)
• Marmalade Cosmetics, LLC
• ANISE COSMETICS
• Naio Nails
• Dashing Diva
• Beauty 21 Cosmetics, Inc. (LA GIRL Cosmetics)
• Sheba Professional Nail Products, Inc.
• Young Nails Inc.

Market Report Segmentation

By Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Press On Nails
• Wrap Nails

By Material (Volume, Thousand Units, USD Billion, 2020-2031)

• Acrylic Nails
• Gel Nails
• Dip Powder
• Other Materials

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Specialty Stores
• Supermarkets/Hypermarkets
• Online Retail
• Other Distribution Channels

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America