North America Gas Barbecue Grills Market Forecast to 2030 - Regional Analysis - by Type and Distribution Channel

The North America gas barbecue grills market was valued at US$ 2.07 billion in 2022 and is expected to reach US$ 3.01 billion by 2030; it is estimated to register at a CAGR of 4.7% from 2022 to 2030.

Rising Preferences to Buy Gas Barbecue Grills from Online Shopping Platforms Fuel North America Gas Barbecue Grills Market

The online retail sector is growing rapidly in various countries across the world due to factors such as the growing number of people shopping online, the high number of smartphone users, and the inclination toward a better standard of living. Numerous advantages of these platforms, including the availability of multiple product choices, easy accessibility, coupons and discounts, special offers, easy return and exchange, and on-time delivery, promote the online sales of different products. Moreover, integrating advanced technologies such as AI in e-commerce platforms provides many growth prospects for e-commerce distribution channels.

Consumers highly prefer online retail platforms to research grills and compare features and pricing against different brands and retailers. The access to product information and content and convenience offered by e-commerce shopping appeal to many people looking for grill products for the best value. In addition, augmented reality in product content provides real-world visualization, and people can see how their new grills will look and fit in their space. This is instilling confidence and garnering excitement in people for the product. Various grill manufacturers focus on selling their products online as they have greater access to consumers, and they can also do relevant cross-selling.

Further, the emergence of the COVID-19 pandemic has fueled online retail sales of different products. People were compelled to use online platforms to get their essentials due to lockdown and other social restrictions. Many new online buyers were added in 2020. The sale of different types of grills flourished under the economic uncertainty wrought by the COVID-19 pandemic.

Furthermore, due to the internet, product manufacturers have become more accessible than previously. Many consumers prefer buying barbecue grills directly from manufacturers as they can talk directly with the brand's support team on the brand's e-commerce website, and they can get the best advice on their questions. Other benefits of buying directly from a manufacturer include better deals on warranties, expert service, lower prices, and customization of products to suit exact needs. All these benefits influence consumers to buy barbecue grills directly from manufacturers on their websites. Barbecue grill manufacturers, such as Weber, Bull Outdoor Products, and others, are selling their products through their own websites.

Various manufacturers prefer selling their products directly to consumers to build better relationships with customers and to have control over pricing, customer data, brand, and reputation. Thus, the trend of rising preferences to buy gas barbecue grills from online shopping platforms is expected to boost the North America gas barbecue grills market growth during the studied period.

North America Gas Barbecue Grills Market Overview

In North America, the increase in home barbecue grilling and backyard cooking activities drives the gas barbecue grills market. Many people from the region choose to spend their holidays outdoors, where barbecuing is a widely preferred activity. Consumers choose to barbecue quite often for celebrations and occasions. According to Hearth, Patio, and Barbecue Association (HPBA), more than 60% of customers engage in BBQ grilling on weekends during summer or on any special occasion. They also enjoy cookouts during national holidays such as Independence Day, Thanksgiving, Christmas, and New Year's Eve. Preference for food products such as poppers, grilled meat, hotdogs, and other food products on outdoor grills drives the demand for gas barbecue grills.

Further, to fulfill the growing demand for gas barbecue grills, the manufacturers focus on research & development activities and new product launches. For instance, in 2021, BBQGuys announced that the company had launched a new line of "Victory" grills. The Victory line debuts with two outstanding grills: Victory Gas Grill and Victory Pellet Grill. In 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills-the first outdoor smart gas grill with an air fryer. Such developments by the players operating in the market further boost the market growth in the region.

North America Gas Barbecue Grills Market Revenue and Forecast to 2030 (US$ Million)

North America Gas Barbecue Grills Market Segmentation

The North America gas barbecue grills market is segmented based on type, distribution channel, and country.

Based on type, the North America gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held a larger share in 2022.

In terms of distribution channel, the North America gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.

Based on country, the North America gas barbecue grills market is categorized into the US, Canada, and Mexico. The US dominated the North America gas barbecue grills market in 2022.

The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Nexgrill Industries Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, Weber Inc, and Monument Grills LLC are some of the leading companies operating in the North America gas barbecue grills market.