Europe Gas Barbecue Grills Market Forecast to 2030 - Regional Analysis - by Type and Distribution Channel

The Europe gas barbecue grills market was valued at US$ 260.21 million in 2022 and is expected to reach US$ 407.88 million by 2030; it is estimated to register at a CAGR of 5.8% from 2022 to 2030.

Strategic Initiatives by Market Players Drive Europe Gas Barbecue Grills Market

Players operating in the Europe gas barbecue grills market focus on various strategic initiatives such as new product launches, and mergers and acquisitions. They are looking to develop new, innovative, high-quality, and technologically advanced products to fulfil the growing consumer demand. With the new product launches, market players are enabling customers to explore a new frontier of flavor through innovative designs and features. They are heavily investing in technology to build a connected-grilling platform. In 2021, Weber expanded its line of internet-connected grills to encompass its popular gas models.

The company's entry-level Spirt lineup offers Bluetooth and Wi-Fi connectivity for tracking temperature and an integrated digital display. Further, in 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills-the first outdoor smart gas grill with an air fryer. The NEX-fi-enabled grill connects to the Nexgrill app.

Also, it removes the guesswork from grilling by using the SureTemp Controller, built-in temperature probes, and a knobless digital LED control panel that operates on a finely tuned algorithm to maintain consistent cooking temperatures. Furthermore, various companies are adopting merger and acquisition strategies to increase their customer base and market reach. Thus, the adoption of various strategic initiatives by market players is expected to offer lucrative opportunities for the growth of the Europe gas barbecue grills market during the forecast period.

Europe Gas Barbecue Grills Market Overview

The Europe gas barbecue grill market growth is attributed to the growing preference and popularity for cookouts and barbecue activities, especially during weekends and holidays. According to a survey by Idealo, a leading European magazine company, people are extensively shifting toward summertime barbecue cookouts for leisure. This positively impacts the demand for gas barbecue grills. Moreover, gas barbecue grills are convenient, fast to come to cooking temperature, easy to light, and quick and easy to clean. Also, temperature can be easily controlled and even temperature can be maintained over the whole grill. These advantages of gas barbecue grills boost their adoption in the region.

Further, to fulfill the growing demand for gas barbecue grills, the manufacturers operating in Europe are focusing on adopting different strategies such as research & development activities and new product launches. For instance, in March 2023, LANDMANN announced the introduction of nine new outdoor cooking appliances, meeting the growing demand for multifunctional BBQs. The new products include the LANDMANN Caliano 6.1 Gas BBQ with Pizza Oven, the Big LANDMANN Kamado (x2 sizes), the LANDMANN E-Grill Trolley BBQ, and other products. In 2021, Weber Inc.

announced that it had officially opened its European-based manufacturing and distribution hub. The company's new BREEAM-certified facility, located in Poland, improves the company's ability to meet fast-growing product demand in Europe. Thus, such developments by the players operating in the market are further boosting the sales of the gas barbecue grills.

Europe Gas Barbecue Grills Market Revenue and Forecast to 2030 (US$ Million)

Europe Gas Barbecue Grills Market Segmentation

The Europe gas barbecue grills market is segmented based on type, distribution channel, and country.

Based on type, the Europe gas barbecue grills market is bifurcated into built-in and freestanding. The freestanding segment held a larger share in 2022.

In terms of distribution channel, the Europe gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.

Based on country, the Europe gas barbecue grills market is categorized into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe gas barbecue grills market in 2022.

The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Gills Inc, Nexgrill Industries Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, and Weber Inc are some of the leading companies operating in the Europe gas barbecue grills market.